Amazon released some holiday statistics today, saying this was its “best season ever”—which is what it says every year. The peak shopping day this year for Amazon was December 10 (as it was for all e-tailers—”Green Monday” strikes again), when it shipped 5.4 million items. That is a 35 percent increase from last year’s peak day total of 4 million items. On contrast, last year’s peak day total showed only an 11 percent increase from 2005.
These numbers are all items shipped, not revenues, and they are only for one day, so while they may be indicative of the general trend in holiday sales for Amazon, don’t try to extrapolate too much from them. Amazon seems to have retired its more informative Delight-O-Meter (last seen in 2005), which counted all items shipped during the holiday season.
What were some of the individual best-sellers this year? Apple was one clear winner, but there were also some surprises.
In computers, Apple’s 13-inch white Macbook topped the list, but showing surprising strength at No. 5 was Nokia’s N800 Internet Tablet PC (shown at right).
In electronics, Apple iPods took four of the top five spots, but coming in at No. 2 was Amazon’s own Kindle book reader. (Garmin took the No. 6 slot with its portable GPS Navigator).
In video games (which mixes consoles with actual games), the Nintendo Wii (No. 5) trounced both the Sony PlayStation 3 (No. 14) and Microsoft’s Xbox 360 (No. 24). And the Wii wasn’t even in stock all the time. When it was, Amazon was selling 17 every second.
In books, the top three spots went to Eat, Pray, Love, A Thousand Splendid Suns, and Stephen Colbert’s I Am America (And So Can You).
In DVDs, the awesome BBC series Plant Earth topped the list, beating out Harry Potter and The Bourne Ultimatum.
And in toys, the Jakks EyeCyclops Bionic Eye was the top seller. Who knew that magnifying dog hair 200 times and projecting it on the flat-screen TV could be so much fun?
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keywordspy.com/search.php?m=&q=amazon.com&x=27&y=10
Wonder how much of their online success is due to their over 2 million PPC keywords? Not to mention their constantly excellent Google organic rankings on the SERPs
Have they increased their PPC budget?
Now TechCrunch might understand why some people resort to Pay Per Post blogging.
For all you Amazon shoppers out there, just don’t forget about Amazon’s 30-day price guarantee. I did most my holiday shopping via Amazon and found that many prices dropped today (the day after Christmas). Luckily, it’s an easy process to get Amazon to credit you for any price drops. I documented it all here:
http://www.techconsumer.com/20.....-shopping/
One thing I see here is that all top products are that I myself want :). Planet Earth is amazing as well as ipod and Kindle (I am sure many will agree). Not sure about other products though ..
Harry Potter and the Bourne Ultimatum. Could be an interesting sequel…
*Planet* Earth, though if “Plant Earth” were anything like its predecessor, it could really make Herbology “Hip!”
I got all 3 of those books and 2 of those dvds (still waiting on planet earth) on http://www.swaptree.com for free. screw amazon.
Apple should watch out for amazon.
#6
just checked out Swaptree.com, and that shit is whack. Quit spamming your trash site.
What about the Zune! Hey you forgot one!
fakesteveballmer.blogspot.com
I have been using Amazon since 99/2000 and never had a problem until this year when some books went missing.
I braced myself for a painful experience but was real pleased with their troubleshooting, they phoned me via some VoiP service that I had requested on their site and the whole thing was sorted in 5 minutes, with replacements sent out.
This was refreshing considering some of the horror stories I have heard about missing items and items out of stock from other online retailers this Christmas.
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it is a sustainble success for amazon, it,s service become better than ever. now I buy more though amazon