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	<title>TechCrunch &#187; white-cane-label</title>
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		<title>White Cane Label: Trendy Clothing for Blind People</title>
		<link>http://www.techcrunch.com/2007/07/13/white-cane-label-trendy-clothing-for-blind-people/</link>
		<comments>http://www.techcrunch.com/2007/07/13/white-cane-label-trendy-clothing-for-blind-people/#comments</comments>
		<pubDate>Sat, 14 Jul 2007 02:18:56 +0000</pubDate>
		<dc:creator>Nick Gonzalez</dc:creator>
				<category><![CDATA[Company & Product Profiles]]></category>
		<category><![CDATA[white-cane-label]]></category>

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		<description><![CDATA[Two Rochester Institute of Technology students, Jaimen Brill and Asmah Abushagur, are launching an online clothing site for the blind and visually impaired. The site, White Cane Label, is a non-profit effort to help blind people shop online and easily keep track of their wardrobe without the help of a sighted friend.
The site&#8217;s interface will [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://whitecanelabel.com"><img src="http://cache0.techcrunch.com/wp-content/wcllogo.png" class="shot" style="float: left" alt="wcllogo.png" /></a>Two Rochester Institute of Technology students, Jaimen Brill and Asmah Abushagur, are launching an online clothing site for the blind and visually impaired. The site, <a href="http://whitecanelabel.com/">White Cane Label</a>, is a non-profit effort to help blind people shop online and easily keep track of their wardrobe without the help of a sighted friend.</p>
<p>The site&#8217;s interface will be driven by sound and text instead of images. Customers will receive recommendations based on their answers to a clothing questionnaire that gauges their personal style. The recommendations will consist of detailed descriptions of each item, including styles and price ranges. After ordering an item, they&#8217;ll be mailed the outfit with braille tags indicating the designer, clothing type, size, and color for easy reference. A second label will include washing instructions.</p>
<p>They are relying entirely on designer donations to supply their inventory, but will be charging full price in an effort to stop sighted buyers from taking advantage of any deals.</p>
<p>The site started as a school project, but soon captivated the pair as they looked into it deeper. White Cane Label is set to launch this fall, as they <a href="http://www.reuters.com/article/internetNews/idUSPAR36781320070713?feedType=RSS">announced</a> at the Fashion for Good Roundtable in Rome during Rome&#8217;s Summer Fashion Week.</p>
<p>Readers interested in learning more about internet accessibility for the disabled should see the W3C&#8217;s <a href="http://www.w3.org/WAI/References/">reference page</a>.
<p><strong><em>Crunch Network</em></strong>:  <a href="http://www.crunchboard.com">CrunchBoard</a><em> </em>because it&#8217;s time for you to find a new Job2.0</p>
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