Personal shopping engine StyleFeeder has joined the Glam Media Network and partnered with Shopping.com for comparison pricing.
The deal is a big win for Glam’s advertising network, with StyleFeeder bringing an additional 1.5 million page views (comScore) to Glam but more importantly over 1 million Facebook users (StyleFeeder claims to be the biggest shopping application on Facebook).
The deal with Shopping.com sees StyleFeeder adding comparison pricing to its personalized shopping engine, providing more of a one stop shop for users.
See our previous coverage here.
Personal shopping engine StyleFeeder.com has launched an open API that “allows social media developers to create third-party applications, widgets and integrate StyleFeeder’s key functionality into any e-commerce website.”
The API includes access into StyleFeeder’s personalized search engine, bookmarking tools, item recommendations, watchlist, “StyleFeed”, “StyleTwins” and other features.
The site was acquired by Top 10 Sources in 2006 (the last time we wrote about it) and took $2 million Series A from Highland Capital Partners and Schooner Ventures in January 2008. StyleFeeder claims to be the largest shopping application on Facebook with over 1 million users.