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	<title>TechCrunch &#187; specificmedia</title>
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		<title>More Ad Network Deals—Specific Media Raises $100 Million, AOL Close to Buying Quigo For $300 Million</title>
		<link>http://www.techcrunch.com/2007/11/01/more-ad-network-deals%e2%80%94specific-media-raises-100-million-aol-close-to-buying-quigo-for-300-million/</link>
		<comments>http://www.techcrunch.com/2007/11/01/more-ad-network-deals%e2%80%94specific-media-raises-100-million-aol-close-to-buying-quigo-for-300-million/#comments</comments>
		<pubDate>Thu, 01 Nov 2007 13:00:30 +0000</pubDate>
		<dc:creator>Erick Schonfeld</dc:creator>
				<category><![CDATA[Company & Product Profiles]]></category>
		<category><![CDATA[AOL]]></category>
		<category><![CDATA[Quigo]]></category>
		<category><![CDATA[Specific-Media]]></category>
		<category><![CDATA[specificmedia]]></category>

		<guid isPermaLink="false">http://www.techcrunch.com/2007/11/01/more-ad-network-deals%e2%80%94specific-media-raises-100-million-aol-close-to-buying-quigo-for-300-million/</guid>
		<description><![CDATA[The frenzy around online ad networks never stops (maybe because there are so many of them).  This morning, Specific Media, announced a whopping $100 million investment by private equity firm Francisco Partners.  This follows a $10 million venture round last June led by Enterprise Partners.  Specific Media is the fourth largest ad [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.specificmedia.com/"><img src="http://cache0.techcrunch.com/wp-content/speciicmedia-logo.png" class="shot2" alt="speciicmedia-logo.png" /></a><a href="http://www.quigo.com/"><img src="http://cache0.techcrunch.com/wp-content/quigo-logo.png" class="shot2" alt="quigo-logo.png" /></a>The frenzy around online ad networks never stops (maybe because there are so many of them).  This morning, <a href="http://www.specificmedia.com/">Specific Media</a>, announced a <a href="http://www.reuters.com/article/mediaNews/idUSN3119993020071101">whopping $100 million investment</a> by private equity firm Francisco Partners.  This follows a <a href="http://www.specificmedia.com/aboutus-3-june-12-2006_specificmedia_completes_10_Million_dollar_series_a_funding_led_by_enterprise_partners_venture_capital.php">$10 million venture round</a> last June led by Enterprise Partners.  Specific Media is the fourth largest ad network in terms of audience reach, according to <a href="http://www.comscore.com/press/release.asp?press=1808">comScore</a> (after Advertising.com, Yahoo, and ValueClick).  The 130.7 million people it reached across the Web in September was just below the 133.5 million reached by publicly-traded ValueClick, which has a market capitalization of $2.6 billion.</p>
<p>On the (possible) acquisition front, ad-targeting network <a href="http://www.quigo.com/">Quigo</a> might be bought by AOL for $300 million, according to <a href="http://kara.allthingsd.com/20071031/rumors-rumors-everywhere-but-not-a-lot-to-think-except-aol-quigo/">Kara Swisher</a>.  Quigo provides contextual ad-targeting for many media Websites, including ABCNews.com, CNNMoney.com, Forbes.com, and USAToday.com.  This would certainly be in keeping with AOL&#8217;s strategy to build out its <a href="http://www.techcrunch.com/2007/09/27/aol-is-gussying-itself-up-for-an-advertising-ipo/">Platform-A</a> advertising network, even as it takes steps to allow consumers to <a href="http://news.yahoo.com/s/nm/20071031/media_nm/media_aol_dc">opt out </a>of such targeting.  Quigo won&#8217;t confirm the rumor.  But it didn&#8217;t deny it either.  I called up Quigo CEO Michael Yavonditte earlier today to ask him about it.  His non-response: &#8220;There are rumors that we are going public, there are rumors that we are going to be bought.  We don’t comment on stuff like that.&#8221;  Sounds like he is keeping his options open.</p>
<p>(Disclosure: I am a former employee of Time Warner, which is the parent of both AOL and CNNMoney, and I own Time Warner stock.)</p>
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<div class="cbw_subheader"><a href="http://www.crunchbase.com/company/specificmedia">Specificmedia</a></div>
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