Salesforce
by Leena Rao on October 25, 2009

With all of its SaaS offerings, Salesforce.com is consistently integrating with other forms of cutting edge technologies, such as Twitter, Box.net, and more to offer clients more diverse and appealing options. Today, the company is partnering with Adobe to offer the “Adobe Flash Builder,” off of Force.com, Salesforce’s platform to build and deploy enterprise applications.

The new offering is meant to allow developers and IT departments to build cloud-based rich media applications off of Force.com. Developers can use Adobe Flash Builder for Force.com to extend or enhance existing Salesforce CRM implementations and custom-built Force.com applications, or build entirely new applications to meet business needs.

by Jason Kincaid on October 22, 2009

Box.net, the online file storage and sharing service, has just launched integration with Salesforce.com. Starting today businesses will be able to add a Box.net app to their Salesforce accounts, allowing them to quickly access their documents, media, and other files from directly within their CRM. The app also includes support for Box.net’s OpenBox platform, giving you access to the services that have been integrated with the service (these include services like Zoho and eFax).

To get started, businesses need to sign up for Box.net’s enterprise plan, which includes free access to the Salesforce app. As an added bonus, any businesses using the new Salesforce integration will be eligible for unlimited storage on Box.net — something that the service’s normal enterprise customers don’t have. Box.net will also offer access to the Salesforce app to customers using the ‘Business’ level account (which is for smaller companies), though it won’t come with unlimited storage.

by Leena Rao on September 24, 2009

NetSuite, a company that provides cloud-based business management software suites, is furthering its mobile strategy by launching a free iPhone app to compliment its web-based products. The iPhone app gives NetSuite users on-the-go access to the company’s on-demand SaaS offerings, which include real-time dashboards with financial and customer data from CRMs and other applications.

A competitor to Salesforce.com, NetSuite offers four main types of cloud computing software: Enterprise Resource Planning (ERP), CRM, accounting, and ecommerce software. In any business, mobile access makes business processes speedier, so NetSuite has tried to make the crossover between the web and the iPhone (or iPod touch) seamless.

by Leena Rao on September 9, 2009

While August and early September tends to be slow in the Valley, Salesforce.com has had a quite a big month. The CRM vendor posted strong earnings for the second quarter of 2009; just announced a new version of their fastest growing product, Service Cloud 2, rolled out a lightweight contact manager for small businesses, and opened up its Force.com platform to outside vendors. Today, Salesforce.com CEO and Founder Marc Benioff is taking the stage at an event in San Francisco to announce more news and speak about the company’s strategy, the Service Cloud 2 and the power of Twitter.

Benioff says that the Service Cloud has had “spectacular performance” in a difficult economy, which is one of the reasons Salesforce is focusing on continuous improvement. Benioff says that Salesforce is the “cloud computing evangelist” as the company tries to push for platforms and applications in the cloud. Benioff draws special attention to the SMBs as clients, which can run on the same software and a platforms as large companies.

by Erick Schonfeld on March 1, 2009

On Friday, during our cloud computing event, Whose Cloud Is It Anyway?, Charles River Ventures partner George Zachary noted, “The cloud is the new dotcom.” He was one of the judges for the demo startups, and for good or for bad, he might be right. Cloud computing as a term is broad enough to encompass most internet startups and already is in danger of being latched onto as the next catch-all category. Yet there is also obviously something there. Amazon, Salesforce, Google, Microsoft, and even Facebook all want to become the cloud platform of choice for startups and developers to build their Web apps on.

And we are already seeing some impressive cloud-based apps that would have been much more difficult to build without these platforms. During the demos, for instance, Veodia showed an app for recording video in the cloud straight from a laptop’s camera—no uploading required. FathomDB is putting a relational database in the cloud (on Amazon’s EC2), and Diomede Storage is offering its own cloud service with a twist: online storage where you can monitor the power consumption of each file and act accordingly.

Below are four video highlights from the roundtable that followed the demos. In the first video, Salesforce CEO Marc Benioff argues that “we are on the threshold of fundamentally a new paradigm of computing.” He defines cloud computing both as as software-as-a-service and as platform-as-a-service (and judging by how many cloud platforms were represented at the event, it seems like everyone wants to be the latter).

In the second video, Amazon CTO Werner Vogels explains why Amazon is in the cloud computing business in the first place, and says that overall for cloud computing in general: “This is still Day One.” We talked a lot about how enterprise apps are starting to look more and more like consumer Web apps, partly because they are both being built on similar back-end cloud architectures. But in the third video, Google’s Vic Gundotra takes exception to the idea that enterprise apps mimicking consumer apps is anything new.

And in the final video, Ning CEO Gina Bianchini talks about the importance of video in the cloud and FriendFeed co-founder Paul Buchheit talks about how consumers don’t care where all the data and applications are stored, but that applications on different cloud platforms nevertheless have to be able to seamlessly interact with each other. (Videos after the jump).

by Erick Schonfeld on January 30, 2009

When we talk about cloud computing, we often talk about a monolithic cloud in the sky. But in fact there are many clouds. There is the Salesforce cloud, the Google cloud, the Amazon cloud, the Microsoft cloud, the Facebook cloud, and so on. For the most part, businesses still need to pick a cloud and stick with it. But that is changing as new applications are developed to combine clouds together.

A new Facebook app from Appirio called ReferMyFriends does just that. (Yes, Salesforce and Facebook can be combined). ReferMyFriends essentially uses Facebook as a front-end for Salesforce. It allows a company’s employees, associates, or even customers to refer their friends on Facebook for open job positions or marketing campaigns.

by Steve Gillmor on December 7, 2008

Salesforce and Google have extended their strategic partnership with Force.com for Google App Engine, essentially bridging the two cloud-based application development environments. App Engine applications, which are typically consumer apps, will be able to access enterprise data and services via the Force.com API.

The integration consists of a Python library, example code, and testing harness that allows App Engine apps to read and write to Force.com. As an example, Salesforce executives demoed for me a hybrid application that combined a game interface built on App Engine that allowed visitors to Harrah’s website the ability to win additional points and upgrade their experience in the actual Las Vegas casino.

by Steve Gillmor on November 3, 2008

Salesforce’s DreamForce developer conference opens Monday morning with the announcement of a new Force.com Sites service. Sites is a new business for Salesforce, potentially extending the thousands of Force.com applications by pushing application data to the Web over Salesforce servers.

In doing so, Salesforce becomes even more of a channel for larger cloud players such as Google and Amazon, and even Microsoft to the extent that Force.com developers are free to integrate services such as Mesh and even Silverlight.

Although Marc Benioff dismisses such an alliance, he’ll have to work fast to expand Force.com outward as Microsoft comes after him from the outside in. Fertile ground may lie in harnessing Google apps and realtime services to populate Sites-enabled applications with smart information services based on targeted user behavior derived from Gmail, Google Reader, IM, and micromessaging. Salesforce can provide tomorrow’s Azure services today while using fear of Microsoft overwhelming the industry again to encourage Google and other RIA cloud players such as Adobe to federate around Salesforce as a rallying point for the enterprise.

by Erick Schonfeld on November 2, 2008

Wanna go to this week’s Dreamforce conference but don’t have $1,200 bucks to spare for a full three-day pass? TechCrunch scored 100 one-day passes at $99 each (these are exclusive for TechCrunch readers—you cannot get a one-day pass anywhere else). These will let you attend the conference any one day (November 3rd, 4th, or 5th), see all the keynotes that day (Marc Benioff, Michael Dell, Facebook’s Sheryl Sandberg, and Google Enterprise’s Dave Girouard), check out the booths and schmooze at the Moscone Center in San Francisco. And if you go on Monday, you can catch the Foo Fighters.

Anyone interested should call Dreamforce ‘08 Registration Headquarters at 888.382.7112 and reference the “$99 Tech Crunch Day Pass.” The promotion code you need to give is: DAYTCB99

Google And Salesforce Cooking Up Something New Together
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by Michael Arrington on June 9, 2008

Google and Salesforce can’t seem to get enough of each other: over a series of announcements the companies have aligned their product strategies more and more closely over time. Now the companies are planning something new together, to be announced by Salesforce CEO Marc Benioff and Google VP Engineering Vic Gundotra at Salesforce’s upcoming Tour de Force developer event on June 23 in Santa Clara.

A year ago Salesforce integrated adwords tracking into their platform. Then two months ago we heard rumors that the companies were planning on deeper product integration – it turned out to be the complete integration of Google Apps (Docs, Calendar, Gmail, and Gtalk) and Salesforce’s online enterprise apps.

With the most recent announcement Google in effect became Salesforce’s productivity suite. Google documents, spreadsheets, and presentation can be created from within Salesforce’s CRM application. GTalk works as the de facto instant messenger within Salesforce. With one click, sales people who use Gmail can send any email correspondence with potential or existing customers to Salesforce, where it becomes recorded as part of the sales cycle. Sales events and marketing campaigns can be overlayed onto a Google Calendar, as well as colleague’s schedules for figuring out convenient meeting times.

So what will the two companies announce later this month? Gundotra, who keynoted the recent Google I/O conference, is responsible for developer evangelism and open source programs at Google. That includes things like Android, Gears and Open Social. Connecting the dots isn’t too hard.

CushyCMS Goes Professional
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by Duncan Riley on May 19, 2008

cushycms.jpgStateless Systems has launched a professional, subscription based version of its hosted content management system CushyCMS.

I interviewed Guy King from Stateless for the CushyCMS launch in April (the post includes a demo video) and he mentioned then that the long-term plan for CushyCMS was to offer a professional subscription version. King tells me that the demand for a professional version of CushyCMS was strong from the day the service launched, so they immediately started building it. As of last week, the free version of CushyCMS has more than 4,600 active users, a tidy number given this isn’t an every day consumer based product.

CushyCMS is a simple content management system that aims to make life easier for web designers by simplifying content management. Web designers use CushyCMS to give content editors (for example a client) access to part, full or many pages at a granular level (headings, images, sidebars, etc), enabling them to update or create standards-compliant content directly from a browser without messing with the sites coding.

CushyCMS Pro is being offered at $28/month and features branding support, including a custom logo, colors and domain (e.g. acmedesign.clienteditor.com). There is no set-up fee or minimum subscription length and both PayPal and AlertPay are accepted.

In addition, several new features have been added to the free version of CushyCMS, including SFTP support (secure FTP), Improved WYSIWYG editor and Support for IIS and other Microsoft-based FTP servers.

Former TechCrunch writer Duncan Riley edits The Inquisitr, a daily dose of tech, pop and penguins.

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Salesforce Stock Price Up 10% To All Time High: Google Acquisition Rumors Played A Part
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by Michael Arrington on April 23, 2008

Salesforce’s stock price jumped over 10% today to an all time high (the Nasdaq rose a little over 1%). The company’s market cap rose $743 million, to $8.06 billion. Why the big jump? There is no public information or news emerging to support the increase.

Our sources in private equity say it was fueled by whispers of Google acquisition talks. And short sellers (Salesforce has a lot of them) may have moved to cover their positions, magnifying the rumor effect. 2.92 million shares traded today, about 55% more than average.

A week ago Google and Salesforce announced broad integration of Google Apps (Docs, Calendar, Gmail, and Gtalk) and Salesforce’s online enterprise apps, which, our sources say, may just be a test of a more serious relationship.

If Google were to acquire Salesforce (and to be clear, we’re hearing nothing other than the private equity based rumors) it would likely be a cash deal to avoid earnings dilution. Salesforce is trading at an impressive 319 times forward earnings, compared to Google’s 32.66. Cisco and Oracle are said to be interested as well, but not Microsoft.

Here’s the interesting thing about the rumor – everything we hear from Silicon Valley sources says it isn’t happening. We’ve heard Google’s corporate development team is actually knee deep in another, much smaller transaction. And why put so much time into ironing out the elaborate business development deal announced last week if it’s only a prelude to an acquisition?

Salesforce’s Q1 financials will be announced on May 6.

UserVoice Offers A Better Way To Take Customer Suggestions
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by Duncan Riley on April 20, 2008

UserVoice offers a hosted way to harness the innovation and ideas of customers and potential customers that replaces email.

San Francisco based UserVoice improves the signal-to-noise of user opinion by allowing the moderation of the ideas of one person against the opinions of the many. UserVoice allows users to voice opinions, suggestions, and complaints. The video above demonstrates how it works (it’s difficult to pigeon hole) but think focus groups for companies that can’t afford focus groups, with elements of a forum and even Digg style voting thrown in for good measure.

For companies, UserVoice offers an open and transparent process for customer feedback to any company. The system also allows site owners to ask the community more directed questions (e.g. by a poll) about how users like a new feature or what they think of a specific idea.

I first saw UserVoice when I interviewed Guy King for CushyCMS (post here), King loves the service and although I didn’t video it, he spent 5 minutes showing me how they were using it. It’s always a good sign when people not involved with the company spontaneously evangelize a product. CushyCMS’s UserVoice page here and the official demo page for UserVoice can be viewed here.

The service is completely free during the public beta. UserVoice competes with SalesForce (IdeaExchange) and GetSatisfaction.

Watch Out Salesforce. Intuit Opens Up QuickBase To Developers
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by Erick Schonfeld on April 16, 2008

intuit-quickbase-logo.pngIntuit wants in on the race to become the platform for enterprise apps in the cloud. It is opening up QuickBase to developers who want to build new hosted Web applications and businesses on top of it. QuickBase has been around for eight years and has amassed 250,000 users. At its core is an online database around which companies can create their own customized enterprise apps for things like project management or issue tracking. Now developers can join the QuickBase beta to develop their own enterprise apps on Intuit’s infrastructure. Intuit will host the apps, take care of the billing, and allow developers to charge whatever they want.

Intuit is joining a crowded field. Salesforce.com has its AppExchange and Force.com. Amazon has its Web services, including SimpleDB. Google just launched its App Engine. And startups like Coghead are also angling for position.

But Intuit already has a lot of small business customers that, in turn, can help it attract developers to its new platform. Bill Lucchini, the general manager of Quickbase tells me:

It is great to have a cool piece of technology, but we have to make sure that developers build successful businesses. Giving them the tools to get in front of our customers is strategy No. 1

He realizes that decent technology is just table stakes. Developers will get access to QuickBase via APIs to use as a foundation for their apps, and they also get hooks into QuickBooks, Intuit’s accounting software that is used by nearly 25 million individuals in 3.6 million businesses in the U.S. alone. Developers will be able to build apps using Adobe Flex and the open-source Eclipse development environment. For the technically-minded, here is a screencast that goes into more details.

Although the economics have yet to be fully worked out, Intuit plans to charge using a utility model similar to Amazon’s that goes up the mnore resources a developer’s app consumes. Says Lucchini:

We are trying to price these things where developers can charge $10 to $20 per user per month and make a profit. Small businesses are pretty price sensitive.

The Web platform wars are in full swing. Which platform will developers flock to for enterprise apps?

More Details On The Google-Salesforce “Enemy Of My Enemy Is My Friend” Alliance
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by Erick Schonfeld on April 13, 2008

google-apps.pngOn Monday, Google and Salesforce are officially announcing the complete integration of Google Apps (Docs, Calendar, Gmail, and Gtalk) and Salesforce’s online enterprise apps. TechCrunch broke the story last week. Now we have some more details. Google Apps will get exposure to Salesforce’s one million paying business subscribers, and Salesforce in turn will become more attractive to the “tens of millions” of business users on Google Apps.

salesforce-gtalk-small.pngGoogle is in effect becoming Salesforce’s productivity suite. Google documents, spreadsheets, and presentation can be created from within Salesforce’s CRM application. GTalk works as the de facto instant messenger within Salesforce. With one click, sales people who use Gmail can send any email correspondence with potential or existing customers to Salesforce, where it becomes recorded as part of the sales cycle. Sales events and marketing campaigns can be overlayed onto a Google Calendar (see screen shot below), as well as colleague’s schedules for figuring out convenient meeting times.

The Google productivity apps are free unless a company wants to upgrade to the premier edition (which includes added security and management features) for $5/user/month. By summer, Salesforce will be reselling the premier edition itself for twice as much—$10/user/month—and will throw in telephone support and put everything on one bill.

Salesforce founder and CEO Marc Benioff tells me that he is embracing Google as another way to undercut Microsoft:

You’ve seen what we have been doing is slowly integrating all of our services with theirs. Certainly the enemy of my enemy is my friend, which makes Google my best friend. I have spoken with a lot of customers who want to get off of Microsoft Word.

salesforcegoog-docs.pngOf course, Microsoft’s desktop cp-Office apps are threatened long-term by Google Apps, and its own CRM software for small businesses is threatened by Salesforce. But why didn’t Salesforce simply build its own Web-based productivity apps as so many others are doing? Says Benioff:

I really didn’t want to compete against Google in an area they consider core.

Better to gang up against Microsoft together. Now he has the leading Web-based productivity suite baked into Salesforce. But that brings up another question. If Google and Salesforce are so well suited for each other, why doesn’t Google just buy Salesforce? It could accelerate the growth of Google’s enterprise business and make it a little bit less reliant on advertising dollars (since Salesforce charges monthly subscriptions). When I put this notion to Benioff, he punted it back to Google:

You should give them a call and ask them about that.

Something tells me I won’t get a straight answer from them either. But it is obvious that Google is thinking along the same lines when it comes to enterprise apps in the cloud. Just last week, Google launched its own marketplace for enterprise apps, which is similar to Salesforce’s AppExchange. Ultimately, though, how many different Web platform companies can co-exist? A Google-Salesforce combo could sew up the Web platform for enterprise apps.

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Google Enterprise Takes A Page From Salesforce—Launches Its Own App Marketplace
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by Erick Schonfeld on April 9, 2008

google-solutions-marketplace-logo.pngGoogle is obviously making big moves into the enterprise. In February, it relaunched JotSpot as Google Sites under the enterprise group, and next week it is expected to announce deeper integration of Google Apps with Salesforce.com, which should help it introduce Google Apps to more business customers. But today, it is taking a page from Salesforce.com by launching its own marketplace for third-party applications and consulting services that enhance Google’s enterprise offerings (mainly Google Apps and enterprise search). Salesforce, of course, has its AppExchange where smaller companies can sell on-demand software to Salesforce customers (and have Salesforce host the apps).

Google is calling its exchange the Google Solutions Marketplace. It replaces a simpler Enterprise Solutions Gallery that Google had before. While Google won’t be hosting the apps (it is just a free listings service), companies can create their own product profiles. Customers can search for Google-related enterprise apps all in one place and rate them. Google needs to create momentum around its enterprise products so that smaller companies will want to develop add-ons and create businesses around them. Right now the offerings seem pretty thin. There are a bunch of syncing tools, identity management offerings, add-on gadgets, and integration with other enterprise apps. But what is lacking is an economic model that would really motivate developers to build on top of Google’s Enterprise apps. The free exposure, though, is a start.

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“Deep Integration” Between Google Apps and Salesforce to Be Announced Next Monday
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by Erick Schonfeld on April 7, 2008

Salesforce will be making a whole bunch of partner announcements at an event in San Francisco next Monday. We’ve been informed that the on-demand enterprise software company will begin reselling Google’s Web-based applications such as Google Docs to its customers. These Web apps will be available within Salesforce.com and tightly integrated into its service.

Such a deal makes a lot of sense. Salesforce customers can already manage their AdWords campaigns from within Salesforce.com, a deal that was announced last summer. Salesforce wants to get as close to Google as it can. And Google wants to sell its apps to enterprise customers (Salesforce has 41,000 of them).

While Salesforce CEO Marc Benioff might be happy to sell Salesforce to Oracle for $75 a share, he might be even happier to sell it to Google. Buying Salesforce would certainly turbocharge Google’s efforts to sell into enterprise accounts.

This integration news doesn’t come entirely out of the blue. Last March, Google Operating System noticed some signs of the coming integration within certain CSS files used by Google Apps. References to Google Apps were also found in Salesforce services.

Salesforce refused to comment on the announcement and we’re still waiting to hear back from Google.

Bungee Labs Takes $8 Million Series C
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by Duncan Riley on March 14, 2008

bungee2.jpgBungee Labs has raised $8 million Series C in a round that included Wasatch Venture Fund and existing investors North Bridge Venture Partners and Venrock Associates.

Orem, Utah based Bungee Labs offers Bungee Connect, a web-based Ajax environment for creating interactive web applications. Bungee Connect allows developers to “efficiently create and instantly deliver rich web applications for the small-to-medium business market” by providing an online environment where developers and clients don’t have to install anything. Bungee Connect also automates SOAP and REST based web services. See our February 2008 review of Bungee Connect here.

Bungee Connect competes with DabbleDB, Zoho Creator, LongJump, Coghead and WyaWorks.

Total funding to date was not available, with the previous rounds having been raised in August 2005 and November 2006.

(via PEHub)

Zoho People Launches for Free. Does Salesforce.com Have Anything to Worry About?
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by Erick Schonfeld on March 10, 2008

zoho-people-logo.pngIf you’ve heard of Zoho, you probably think of Zoho Office, its suite of Web-based productivity software (word processor, spreadsheet, presentation). But Zoho Office is primarily as a marketing exercise. Zoho’s real business is in offering a series of Web-based enterprise apps that it started introducing last September—CRM, Project Management, Web conferencing, an online database. And today it is adding Zoho People in beta.

zoho-recruit-small.pngZoho People is a Web-based enterprise app for managing human resources—recruiting, org charts, HR forms, an employee self-service portal. Here are some screenshots and an online demo.

Zoho People is targeted at small businesses with 50 or more employees—companies that cannot afford PeopleSoft, but cannot manage their business on Excel spreadsheets anymore. More directly, Zoho is going after WorkDay (started by PeopleSoft founder Dave Duffield), Salesforce.com, and smaller online HR apps such as Vemo’s. To get businesses to try it, the software will be free for the beta period. The pricing is yet to be determined, but will probably be in the range of $50/month for HR administrators and $4/month for other employees. It will also be available as part of Zoho’s suite of enterprise apps under blended pricing. Maybe Salesforce should just buy Zoho. Oh yeah, it already tried that.


Zoho People from Raju Vegesna on Vimeo.

Microsoft Office Online and Attacking The Innovator’s Dilemma
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by Michael Arrington on March 1, 2008

Nick Carr has a lead on the story that we all knew was coming eventually: Key Microsoft applications, including Office, may be moving online, soon. Carr’s source says to look for enterprise applications to move online as web services with Salesforce-like usage fees, popular PC applications to move online with advertising support, and expansion of its data center network to provide storage for everything.

In short, they’re responding to Google Apps and Google Docs, which now account, according to analysts, for up to 2-3% of Google’s total revenue (call it $400m a year, up from $40m a year ago) (note: I can’t find a source for this, but it was quoted to me by a senior Google employee last week). That’s still pennies compared to Microsoft’s $16b or so in annual Office revenue, but the trend is pretty clear – users like free, and they like the ability to collaborate on documents. Today, Google offers what is in many ways a superior product to Office and they don’t charge users for it.

That’s created a textbook Innovator’s Dilemma for Microsoft. And the people up in Redmond are probably smart enough not to simply roll over and die.

The obvious time to do it is at the Mix conference later this week. Where, we hear, Microsoft may also be announcing an offline version of Silverlight to compete with Adobe Air. Would Microsoft release online versions of office via the Silverlight platform? Perhaps… Adobe has their own version, called Buzzword.

In the middle of this sits Salesforce, the king of software on demand. At some point Google or Microsoft will make a serious move to acquire them, and at that point the other will respond with a counter. That at least partially explains why Salesforce continues to be valued by the market at an absurd P/E ratio of over 600 (their continued revenue growth is another reason).

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