Rollbase will tomorrow officially launch its do-it-yourself, on-demand application development and delivery platform offering Platform-as-a-Service (PaaS) for users who aren’t programming experts.

Rollbase can be used to design, develop and deploy custom Web-based applications using intuitive and interactive tools within a web browser. It’s pitched as providing “an easy to learn and flexible toolset in a rich AJAX-based user experience” making “web-based application development possible for people who may not have the time, resources or expertise to create on-demand applications using traditional software development methods.”

In laymen’s terms: it allows the rest of us to design and customize business applications.

Rollbase components include

• wizards for creating database tables, fields, relationships and other application components
• interactive drag and drop page editor with ability to embed any HTML, scripts or widgets
• portal technology for building sophisticated external-facing applications that can be embedded in other Web sites and Web-based applications
• workflow engine with automation, trigger conditions and event queue management
• search engine with global full text search and field-specific indexing control
• Conversion maps for seamless integration between and among all Rollbase applications
• Custom ad-hoc reporting, 2D and 3D animated real-time charting

Rollbase operates in the same space as Force.com, but Rollbase notes that it’s designed for business users that don’t have access to programmers or developers.

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