TechCrunch » Reality Digital http://www.techcrunch.com Startup and Technology News Mon, 23 Nov 2009 04:49:55 +0000 en hourly 1 Reality Digital Jumps Into The Online Video Platform Pool With Spotlight http://www.techcrunch.com/2009/10/27/reality-digital-jumps-into-the-online-video-platform-pool-with-spotlight/ http://www.techcrunch.com/2009/10/27/reality-digital-jumps-into-the-online-video-platform-pool-with-spotlight/#comments Tue, 27 Oct 2009 13:10:46 +0000 Robin Wauters http://www.techcrunch.com/?p=114400 Reality Digital, a provider of white-label social media platforms for brands, is introducing a new spin-off service today called Spotlight. With the new offering, the company makes its entry into the market of online video management and distribution platforms. This is growing into quite a saturated field with players like Ooyala, Brightcove, MIG69 and Swarmcast fighting hard for pieces of the pie.]]> Reality Digital, a provider of white-label social media platforms for brands, is introducing a new spin-off service today called Spotlight. With the new offering, the company makes its entry into the market of online video management and distribution platforms.

This is growing into quite a saturated field with players like Ooyala, Brightcove, MIG69 and Swarmcast fighting hard for pieces of the pie.

Spotlight is an entirely SaaS-based platform that wants to make it easier for businesses to maintain a social network for video or channel campaigns, make money on their library of professional content via video advertising, distribute videos in playlists through a brand’s library of content with a custom design that fits their brand specs, and more.

In essence, the software is designed to allow businesses to create a micro-community around content and utilize a feedback mechanism which allows them to publish content across various destinations but see and evaluate that feedback in one centralized location.

Pricing is unclear but it will be based on usage and consists of a monthly fee that includes storage and a bandwidth delivery fee. There’s a free 30-day trial for you to give it a spin.

Update: pricing details came in: the monthly fee is set to $1,000, delivery fee is variable and based on usage (per GB) and 100 GB is included.

Reality Digital is venture capital-backed; it has raised $8.3 million to date, most recently closing a $6.3 million Series B round back in March 2008. It has signed up an impressive roster of clients the past few years, including Nokia, MTV, Pepsi, NFL and Hyundai.

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]]> http://www.techcrunch.com/2009/10/27/reality-digital-jumps-into-the-online-video-platform-pool-with-spotlight/feed/ 9 Reality Digital Raises $6.3 Million Series B http://www.techcrunch.com/2008/03/31/reality-digital-raises-63-million-series-b/ http://www.techcrunch.com/2008/03/31/reality-digital-raises-63-million-series-b/#comments Mon, 31 Mar 2008 14:58:59 +0000 Erick Schonfeld http://www.techcrunch.com/2008/03/31/reality-digital-raises-63-million-series-b/ reality-digital.pngEverybody wants to get in on social networking and user-generated video. Reality Digital, a white-label YouTube that lets media sites add video-uploading and social-networking features, raised $6.3 million in a series B financing. OpenView Venture Partners was the sole investor in the round. The company previously raised $2 million in a series A from private individuals in November, 2005.

In addition to video-uploading, Reality Digital’s platform can also handle audio, blogging, mashups, mobile uploads, profiles, forums—pretty much any feature that you’d see on MySpace or Youtube. It also includes a full management suite that lets companies monitor usage and manage advertising campaigns. Customers include MTV Networks, the Travel Channel, Lonely Planet, and the Daily Reel Reality Digital also powers the back-end of Adobe Premier Express, which is Flash-based software for creating video mashups. Reality Digital competes with KickApps, VSocial, and VMix.

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