Online identity management platform company ProfileBuilder has acquired ZingFu.com, a social-networking resource site with 600,000 registered members.

Milwaukee based ZingFu.com provides “zany content,” with products including Zing, a photo manipulation tool, Pets, a “tomgatchi style toy,” and Zany Cards, pretty much as the title suggests.

ZingFu.com has released an exclusive TechCrunch 40 zany card section to celebrate the acquisition; see pic below.

The integration of the two sites will provide ZingFu’s users “with a platform to further enhance their online presence.”

ProfileBuilder has also entered a partnership with with Mebeam.com, a Sydney Australia based startup that provides online video conferencing.

Under the deal ProfileBuilder and Mebeam will exchange resources to build co-delivered sites, with ProfileBuilder users being offered extensive video conferencing tools.

The terms of the ZingFu.com acquisition were not disclosed.

ProfileBuilder is a sponsor of the TechCrunch40 conference.

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ProfileBuilder is another startup looking to help solve the identity problem by providing one place to manage your personal information. They gave party goers a sneak peek of their identity management tool at the TC 9 party at August Capital. During the beta preview, approximately 5,000 profiles have been created, and ProfileBuilder has received more than 450,000 page views. Now the site has launched to the public.

ProfileBuilder isn’t just about getting friend status updates or single login access, but more about easily controlling what information shows up on what sites. However, they do have an API that allows anyone to build a program to push updates from your profile to other social networking services. The service creates a master profile where you can catalog your biography, photos, links to other services, blogs, and even create new kinds of information pages. You can expose this information to people across the net through an embeddable badge (like ). When you place the badge on a site, ProfileBuilder knows and lets you choose what type of information gets exposed through the embed on that site. You can manage all your embeds through their website.

Encouraging people to use the service by embedding profiles across the web is no doubt a first step in toward serving as a total online identity solution. Plaxo has been gunning for this distinction as well, and certainly more companies will want to serve as the focal point for identity on the web.

Disclosure: ProfileBuilder is a TechCrunch20 sponsor.

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With Profile Builder, you can create one profile to link together all of your bits of online identity onto one customizable profile. Users can control visibility and access, while tracking stats on their profile’s performance and activity. A unique Profil.es icon can easily be added anywhere you can place HTML code, such as e-mails, blogs, and personal websites.

Our current review is sparse, because we will be seeing the site for the first time when it launches tonight. However, there are several other sites also trying to link together our online identities. ProfileLinker, Profilactic, and Loopster are some of the identity aggregators we’ve seen. Identity search engines like like WikiYou, Spock, and Wink are also helping solve the identity problem.

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