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	<title>TechCrunch &#187; Popjax</title>
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		<title>Popjax Launches Branded Video Trivia Games With Heavy Metal Rockers Avenged Sevenfold</title>
		<link>http://www.techcrunch.com/2008/05/20/popjax-launches-branded-video-trivia-games-with-heavy-metal-rockers-avenged-sevenfold/</link>
		<comments>http://www.techcrunch.com/2008/05/20/popjax-launches-branded-video-trivia-games-with-heavy-metal-rockers-avenged-sevenfold/#comments</comments>
		<pubDate>Tue, 20 May 2008 15:39:43 +0000</pubDate>
		<dc:creator>Erick Schonfeld</dc:creator>
				<category><![CDATA[Company & Product Profiles]]></category>
		<category><![CDATA[Popjax]]></category>

		<guid isPermaLink="false">http://www.techcrunch.com/2008/05/20/popjax-launches-branded-video-trivia-games-with-heavy-metal-rockers-avenged-sevenfold/</guid>
		<description><![CDATA[
Two of the most popular things to do on the Web are play games and watch videos.  Popjax, a startup backed by Shasta Ventures and Draper Fisher Jurvetson, combines the to to create a new form of casual game: video trivia.  The company creates mashups of its own trivia questions with embedded videos [...]]]></description>
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<p>Two of the most popular things to do on the Web are play games and watch videos.  <a href="http://www.popjax.com">Popjax</a>, a startup backed by Shasta Ventures and Draper Fisher Jurvetson, combines the to to create a new form of casual game: video trivia.  The company creates mashups of its own trivia questions with embedded videos from YouTube.</p>
<p>Now it is going after rock bands to create branded video trivia games for their fans.  The first band to create a game is Avenged Sevenfold.  If you are a heavy metal fan (and I know that you are), you can play the game <a href="http://www.popjax.com/videocube/a7x.htm">here</a>.  The band will also embed the game on its <a href="http://www.avengedsevenfold.com/">fan site</a> and <a href="http://www.myspace.com/avengedsevenfold">MySpace page</a> (where it has 719,000 friends).  It keeps fans on their site longer and Popjax splits the ad revenue and affiliate sales fees from the application with the band.</p>
<p>Now how about creating a trivia game for a band I actually listen to?  (I know, I&#8217;m old).</p>
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