Microsoft has announced that in late August it will be discontinuing availability and support for its once popular mashup creation application Popfly. In a blog post, team leader John Montgomery confirms the internal deadpooling, although he doesn’t call it the way we do. He writes that on August 24, 2009 the Popfly service will be discontinued and all sites, references, and resources will be taken down.
Montgomery points developers to Microsoft’s Web Platform and Xbox development program as all projects that were created using Popfly will effectively be discontinued completely.
TechCrunch got an early look at the Silverlight-powered application when it debuted in private beta mode over 2 years ago. At the time, mash-up and widget creation tools were all the rage, with Yahoo introducing its Pipes web app just a few months prior.

When it comes to casual games online, they tend to be built in Adobe’s Flash (see Kongregate). But Microsoft wants people to start creating Web video games in its competing Silverlight.
Today, it is taking a step to make that easier by introducing the Popfly Game Creator. Microsoft launched Popfly last year as an easy way to create widgets and mashups using Silverlight. With Popfly Game Creator, it is adding a simple Web-based authoring environment for creating casual arcade-style games.
The tool is built for non-programmers so that anyone can create a game, and is particularly aimed at kids and teenagers. It is entirely browser-based. You create a game using predefined templates that can be modified, and when you are satisfied, you hit play to run the code. The games run in Silverlight and will be hosted at Popfly, but are embeddable anywhere on the Web. Here’s a game Microsoft created for us with Michael as the main character.
The Game Creator starts off with templates for about 20 different types of games—from space invaders and breakout to racing games and shooters. Game makers can populate their games with hundreds of characters, background scenes, sound effects and objects, or create their own from scratch. More details can be found on the Popfly wiki.





Despite a frenzy of speculation earlier this month, Microsoft has not acquired Yahoo. However buried amongst numerous reports at the time was speculation that the two companies could form a stronger relationship as part of an “Anyone but Google” grouping.
Microsoft Popfly could demonstrate part of a new relationship between Yahoo and Microsoft.
The private alpha test of mashup and widget creator Popfly was announced May 18 and is pitched as a Yahoo Pipes competitor. It’s expected that these sorts of services focus strongly on the respective creators products. Popfly doesn’t include one pre-set “block” relating to any Google property, yet offers a range of Yahoo blocks including Yahoo News, Traffic, Answers and blocks for the Yahoo owned Flickr and Upcoming.
Some Yahoo blocks could be offered due to Microsoft’s lack of home grown coverage of some verticals, and yet Yahoo News is offered alongside MSN News Feeds, Flickr along with My Live Spaces Photos.
If Microsoft is aiming to provide a more inclusive product with Popfly, why are there no Google blocks? There is any number of Google related products that could improve the mashup experience on Popfly. It’s difficult to believe that exclusion of all Google products was anything other than intentional. Conversely the inclusion of Yahoo related blocks that compete with Microsoft offerings must have been decided upon by someone, and the purpose of this is questionable: why Yahoo, why now?
All of this is not to take away from Popfly, it looks like a great service, yet even from small things, one can find hidden meaning.
Microsoft will announce the private beta launch of Popfly this morning, a new Silverlight application that allows users to create mashups, widgets and other applications using a very cool and easy to use web-based graphical interface. We previously covered the launch of Yahoo Pipes and compared five different applications that let you mix data and build applications online. At the time we mentioned how this space was really heating up – and how Pipes from Yahoo simplified the creation of mashups and mini-applications by providing a drag+drop interface. Microsoft are the latest entrants in this market, and they have completely leapfrogged every other application we have seen so far.
Popfly is a big leap forward from the competitors above because it lets you do so much more, and it is one of the nicest web application interfaces I have ever seen. With Popfly, you can create applications, mashups, web pages and widgets (gadgets) and it is all tied together in a social network (as part of the Live Spaces platform) where you can connect with other users and publishers of applications. Mashups are created by dragging in and connecting ‘blocks’ which produce an output. Blocks are modules that connect to various web services API’s, and even today there are dozens of different blocks that work with a whole variety of different web services.
See additional screen shots and a link to a screencast on the Popfly overview page here.
Seeing applications like Popfly coming out of Microsoft is something that I couldn’t have imagined all too long ago – and together with the recent Silverlight announcements (which we were also very excited about) the new Microsoft is really starting to come out through their product releases. Popfly so far seems to be another potential big hit from the new Microsoft under Ray Ozzie (Ozziesoft).
Invites: While the private beta is very limited (even within Microsoft), we do have TEN invitations to send out. Leave a comment about how you would use Popfly and the best (or funniest) ten will be sent an invitation to the application.
