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	<title>TechCrunch &#187; pontiflex</title>
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		<title>Pontiflex Raises $2.5 Million in Series A Funding</title>
		<link>http://www.techcrunch.com/2008/04/30/pontiflex-raises-25-million-in-series-a-funding/</link>
		<comments>http://www.techcrunch.com/2008/04/30/pontiflex-raises-25-million-in-series-a-funding/#comments</comments>
		<pubDate>Wed, 30 Apr 2008 08:28:05 +0000</pubDate>
		<dc:creator>Jason Kincaid</dc:creator>
				<category><![CDATA[Company & Product Profiles]]></category>
		<category><![CDATA[pontiflex]]></category>

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		<description><![CDATA[Pontiflex has received $2.5 million in Series A Funding in a round led by New Atlantic Ventures and Greenhill SAVP.
The company is involved in online lead generation, facilitating interaction between advertisers and publishers.  They bill themselves as &#8220;the industry&#8217;s only open and transparent lead generation marketplace&#8221;, and feature real time campaign optimization and speedy [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.crunchbase.com/company/pontiflex"><img src="http://cache0.techcrunch.com/wp-content/pontiflex.png" class="shot2"/></a><a href="http://www.pontiflex.com">Pontiflex</a> has received $2.5 million in Series A Funding in a round led by New Atlantic Ventures and Greenhill SAVP.</p>
<p>The company is involved in online lead generation, facilitating interaction between advertisers and publishers.  They bill themselves as &#8220;the industry&#8217;s only open and transparent lead generation marketplace&#8221;, and feature real time campaign optimization and speedy campaign generation.</p>
<p>Pontiflex says it will use the capital to strengthen the company&#8217;s sales and marketing efforts to enhance their lead generation services.</p>
<p>As part of the deal Scott Johnson, Managing Partner for New Atlantic Ventures, and Brian Hirsch, Greenhill SAVP&#8217;s managing director, will join the Pontiflex board.</p>
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