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	<title>TechCrunch &#187; National-Geographic</title>
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		<title>Adventurers Unite on National Geographic&#8217;s TOPO Explorer</title>
		<link>http://www.techcrunch.com/2008/04/28/adventurers-unite-on-national-geographics-topo-explorer/</link>
		<comments>http://www.techcrunch.com/2008/04/28/adventurers-unite-on-national-geographics-topo-explorer/#comments</comments>
		<pubDate>Tue, 29 Apr 2008 04:15:43 +0000</pubDate>
		<dc:creator>Jason Kincaid</dc:creator>
				<category><![CDATA[Company & Product Profiles]]></category>
		<category><![CDATA[National-Geographic]]></category>

		<guid isPermaLink="false">http://www.techcrunch.com/2008/04/28/adventurers-unite-on-national-geographics-topo-explorer/</guid>
		<description><![CDATA[Remember when wireless technology was supposed to help us get out of our offices once in a while?  What happened to that?  Sure, we might not be constrained to our cubicles all day &#8211; instead, we carry them around with us.  And let&#8217;s be honest&#8230; We all know a certain blogger who [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.crunchbase.com/company/national-geographic"><img src="http://cache0.techcrunch.com/wp-content/natgeologo.png" class="shot2"/></a>Remember when wireless technology was supposed to help us get out of our offices once in a while?  What happened to that?  Sure, we might not be constrained to our cubicles all day &#8211; instead, we carry them around with us.  And let&#8217;s be honest&#8230; We all know a certain blogger who could stand to <a href="http://www.nytimes.com/2008/04/06/technology/06sweat.html?_r=1&#038;pagewanted=print&#038;oref=slogin">lose thirty pounds</a>.</p>
<p>It&#8217;s nice to see that sometimes this wireless stuff lives up to the hype.</p>
<p>National Geographic&#8217;s <a href="http://topo.com/">TOPO! Explorer</a> gives daring technophiles a chance to create and share their favorite trails using detailed topographic maps provided by USGS.  These maps support GPS integration, which makes things easy.  Just upload a map to a supported device, head off in the general direction of the trail, and you&#8217;re on your way.  You can also attach geo-tagged photos to your maps, allowing you to show points of interest (or beauty).  And when you&#8217;re done you can share you experiences through comments or on the site&#8217;s forums.</p>
<p><a href="http://www.techcrunch.com/wp-content/natgeobig.png"><img src="http://cache0.techcrunch.com/wp-content/natgeosmall.png" class="shot"/></a></p>
<p>The site has just opened in feature-limited public beta, and hopes to fully launch on May 30th.  Unfortunately, GPS integration, which may well be the site&#8217;s greatest asset, is not free.  Currently National Geographic is charging $25 for the desktop software that enables this feature &#8211; a price that, while reasonable, may be the site&#8217;s undoing.  Hopefully National Geographic will abandon this setup, at least while the site is establishing a user base.  Maps are currently pretty sparse, and many people might be turned off by the prospect of paying when there is so little content to be had.</p>
<p>With enough users and some support more from the esteemed National Geographic brand, this site has a decent chance at taking off, or at least getting the hardcore outdoorsy niche audience on board. </p>
<p><strong>Update:</strong>  National Geographic has informed us that the desktop application is free, and that the $25 applies to map credits.  This <a href="http://beta.topo.com/about/topo">page</a> is the source of confusion, and is going to be updated shortly.</p>
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<div class="cbw_content">
<div class="cbw_subheader"><a href="http://www.crunchbase.com/product/topo-explorer">TOPO Explorer</a></div>
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<p><strong><em>Crunch Network</em></strong>:  <a href="http://www.crunchbase.com">CrunchBase</a><em> </em>the free database of technology companies, people, and investors</p>
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