Yesterday, Intuit closed on its previously announced $170 million acquisition of personal budgeting site Mint, making Mint founder and CEO Aaron Patzer the new vice president and general manager of Intuit’s Personal Finance Group. He is now in charge of not only Mint.com, but also all of Quicken’s online and desktop products. What will his first order of business be? I spoke to him today to find out.
“Over the next 6 to 9 months,” he says, “we will end-of-life Quicken Online and their customer’s data will be migrated over to Mint.” Just a few months ago, the Quicken Online team was questioning Mint’s success. Now, Patzer is their new boss.
It’s not so much revenge as it is a smart business move. Intuit doesn’t need two different online financial planning sites for consumers, and it bought Mint because it couldn’t beat it. Combining the two is the obvious move. (Both help consumers keep track of their money and spending by monitoring their bank accounts, brokerage accounts, credit cards, and other financial accounts).






















