The number one question you all asked after reading my last blog post about starting a business from scratch was “how do I find my co-founders?”
Great question – let’s start with a bit of self reflection:
Close your eyes and visualize your group of closest friends.
Now, think specifically about how tall (or short) they all are.
Great, now ask yourself “are all of them roughly the same height?” I’ll bet most of them are – you included.
And therein lies the problem in finding co-founders for that startup you’re dying to launch. It’s most comfortable to hang out with people like ourselves, but those are exactly the folks you probably don’t want to co-found a startup with. Seems a bit unintuitive, right? I’ll explain.

























