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	<title>TechCrunch &#187; lightpole</title>
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		<title>LightPole&#8217;s Geotagging Comes to Movable Type</title>
		<link>http://www.techcrunch.com/2008/05/13/lightpoles-geotagging-comes-to-movable-type/</link>
		<comments>http://www.techcrunch.com/2008/05/13/lightpoles-geotagging-comes-to-movable-type/#comments</comments>
		<pubDate>Tue, 13 May 2008 08:06:15 +0000</pubDate>
		<dc:creator>Jason Kincaid</dc:creator>
				<category><![CDATA[Company & Product Profiles]]></category>
		<category><![CDATA[lightpole]]></category>
		<category><![CDATA[Six-Apart]]></category>

		<guid isPermaLink="false">http://www.techcrunch.com/2008/05/13/lightpoles-geotagging-comes-to-movable-type/</guid>
		<description><![CDATA[
Six Apart, creator of the blogging platform Movable Type, has partnered with LightPole, a mobile application provider.  The two companies have co-developed a plugin for Movable Type that will allow bloggers to geo-tag their posts, create geo-located Points of Interest, and publish content through LightPole channels to mobile phones.
The plugin brings Movable Type to [...]]]></description>
			<content:encoded><![CDATA[<p><img src="http://cache0.techcrunch.com/wp-content/sixlight.png" class="shot2"/></p>
<p><a href="http://www.sixapart.com">Six Apart</a>, creator of the blogging platform <a href="http://www.movabletype.org/">Movable Type</a>, has partnered with <a href="http://www.lightpole.net">LightPole</a>, a mobile application provider.  The two companies have co-developed a plugin for Movable Type that will allow bloggers to geo-tag their posts, create geo-located Points of Interest, and publish content through LightPole channels to mobile phones.</p>
<p>The plugin brings Movable Type to two distinct (and important) markets: Geo-enabled websites and location-based phone services.  These features could be a boon to bloggers, especially those that write about real-world locales, such as restaurants or landmarks.  They may also help writers reach a much larger audience through mobile phones.</p>
<p>The news comes soon after LightPole&#8217;s <a href="http://www.techcrunch.com/2008/04/23/lightpole-implements-fire-eagle-helps-you-get-to-know-the-world-around-you/#comments">implementation</a> of Yahoo&#8217;s geo-information platform <a href="http://fireeagle.yahoo.net/">FireEagle</a> last month.</p>
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		<title>Lightpole Implements Fire Eagle, Helps You Get to Know the World Around You</title>
		<link>http://www.techcrunch.com/2008/04/23/lightpole-implements-fire-eagle-helps-you-get-to-know-the-world-around-you/</link>
		<comments>http://www.techcrunch.com/2008/04/23/lightpole-implements-fire-eagle-helps-you-get-to-know-the-world-around-you/#comments</comments>
		<pubDate>Wed, 23 Apr 2008 13:01:55 +0000</pubDate>
		<dc:creator>Jason Kincaid</dc:creator>
				<category><![CDATA[Company & Product Profiles]]></category>
		<category><![CDATA[Fireeagle]]></category>
		<category><![CDATA[Google-Local]]></category>
		<category><![CDATA[lightpole]]></category>
		<category><![CDATA[ulocate]]></category>

		<guid isPermaLink="false">http://www.techcrunch.com/2008/04/23/lightpole-implements-fire-eagle-helps-you-get-to-know-the-world-around-you/</guid>
		<description><![CDATA[Mobile application service provider Lightpole has introduced a beta version of software that expands on its application&#8217;s geolocation capabilities using Yahoo&#8217;s Fire Eagle.  
Lightpole provides businesses with a way to distribute content to mobile phone users, mostly regarding information related to points of interest (POIs). Fire Eagle, which launched last month, is Yahoo&#8217;s geo-information [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.crunchbase.com/company/lightpole"><img src="http://cache0.techcrunch.com/wp-content/lightpolelogo.png" class="shot2"/></a>Mobile application service provider <a href="http://www.lightpole.net/">Lightpole</a> has introduced a beta version of software that expands on its application&#8217;s geolocation capabilities using <a href="http://www.crunchbase.com/product/fireeagle">Yahoo&#8217;s Fire Eagle</a>.  </p>
<p>Lightpole provides businesses with a way to distribute content to mobile phone users, mostly regarding information related to points of interest (POIs). <a href="http://www.techcrunch.com/2007/11/04/yahoo-fireeagle-a-platform-service-for-geo-information/">Fire Eagle</a>, which <a href="http://www.techcrunch.com/2008/03/05/yahoos-twitter-for-location-goes-into-private-beta-with-near-zero-functionality/">launched</a> last month, is Yahoo&#8217;s geo-information platform, which <a href="http://www.techcrunch.com/2007/11/04/yahoo-fireeagle-a-platform-service-for-geo-information/">allows users</a> to update their current location from other applications through an API.  Locations can be set by a number of devices, including computers and cell phones (through GPS and services like <a href="http://www.skyhookwireless.com/">SkyHook</a>). Lightpole, one of the first developers to integrate Fire Eagle, uses this location information to find a list of POIs in the proximity.  These POIs are then downloaded to the Lightpole application, where users can browse for information including business hours and phone numbers.</p>
<p>Lightpole&#8217;s white label application can also be used by external sites to facilitate mobile access to their databases.  For example, the bar locator <a href="http://www.mappyhour.com">MappyHour</a> has partnered with Lightpole to provide automatic lookup of local watering holes based on a user&#8217;s location.  Other features in the release include support for geo-tagged RSS feeds and the ability for users to add and modify POI information in the company&#8217;s database from their phones.</p>
<p>Lightpole was founded in January 2007.  The company received $2 Million in Series A funding from Alloy Ventures and Stanford University in Febuary 2008.  Competitors in this space include Google Local and <a href="http://www.ulocate.com">uLocate</a>.</p>
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<div class="cbw_subheader"><a href="http://www.crunchbase.com/company/lightpole">LightPole</a></div>
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<div class="cbw_subheader"><a href="http://www.crunchbase.com/product/fireeagle">Fire Eagle</a></div>
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