JS-Kit, a provider of Javascript comments, ratings, and poll widgets for blogs, has announced their acquisition of HaloScan, one of the largest hosted comments service providers. This announcement is also coordinated with the launch of several major features. Financial terms were not disclosed.

HaloScan had previously partnered with JS-Kit in January to provide the users of their comment system with “one-click” deployment of JS-Kit’s ratings widget (providing ratings for articles, not ratings for comments). This acquisition will result in an exponential increase of JS-Kit’s customer base, providing new access to over 520,000 participating sites, bringing its total reach to about 550,000 sites. JS-Kit also claims that with this new acquisition, it will be registering 300+ new sites per day. HaloScan’s comment systems will integrate with JS-Kit’s Ratings, Polls, Reviews, Navigator, and Advisor widgets. JS-Kit’s comments also comes with full Akismet spam protection and profanity filters.

Blogger’s original comment system only allowed for comments from other Blogger users, so HaloScan gained popularity early on as an alternative to their innate system. Blogger also recommended it as the system to use for providing Trackback links. It’s seen a drop in usage recently because of temperamental server issues (possibly related to the transition), so hopefully JS-Kit can solve these issues when the transition is complete in 30 days or so.

JS-Kit will leverage its newly acquired users to launch important new features. One of which is the implementation of an open standards-based, portable, user profile. Users will have access to all of the comments made on any JS-Kit participating site through an OpenID login system (pictured below). The portable profile is accessible through a pop-up on the hosting site. This does lend itself to easier discovery, which could possibly help with adoption for new publishers.

Another feature will be easier synchronization with Wordpress and Blogger. This could allow for easier adoption by existing blogs, with the automatic import of older comments from either site. In addition to the easier import, JS-Kit will also update a participating blog’s Wordpress or Blogger comments when new comments are made in the widget.

This also goes hand-in-hand with another new feature that JS-Kit is implementing, SEO support. JS-Kit now sets up a static page for indexing comment content, which you can host on your server as a sub-domain, so search engines see the content on your site, and not JS-Kit’s.

There is no back end network to JS-Kit like competing comment providers Disqus and Sezwho. Disqus and Sezwho offer social networks based on the comments left in participating blogs, leading to better content discovery. The competition has significantly less users than JS-Kit (reportedly 550,000 participating sites, 8 million users, 80 million comments left), so JS-Kit adding a social network functionality to Haloscan’s already massive user base potentially puts them on top of the market. But Disqus has been gaining a lot of momentum (reporting 20,000 participating blogs), and could give JS-Kit some very real competition.

One major difference is that Disqus uses a proprietary login system, while JS-Kit uses OpenID, which is what the social web is trending towards. To get involved in the Disqus community for a blog, users are directed to the Disqus site, instead of remaining on the blog, like with JS-Kit, which may explain why the Compete graph below shows Disqus gaining so fast on Haloscan. The graph does not count widget users.

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WorldNow, a leading CMS provider for local television news sites that total over 19 million visitors monthly, has partnered with JS-Kit to provide them with a number of community based widgets that will be embedded across their sites. JS-Kit, founded in 2006, creates simple widgets that can be implemented with only a few lines of code (you can see our introductory review of them here).

Besides JS-Kit’s flagship commenting widget, WorldNow will be adding Ratings, Score, Reviews, Navigator, and Polls to their sites. WorldNow has 320 television customers, including a number of ABC and NBC affiliates (example). Advertising revenues from the JS-Kit widgets will be split 50/50 between the two companies.

JS-Kit CEO Khris Loux sees the partnership as a huge step for the company, which will be significantly increasing its reach. While he concedes that many of WorldNow’s 19 million readers probably won’t use the commenting system (at least at first), he says there will still be very sizable growth in the company’s user base.

This may be the case, but it’s hard to gauge just how much they stand to gain from WorldNow’s expansive readership - few people are used to the idea of participating in a community on a news site. Loux also believes that with the charging atmosphere of the economy, companies will be more likely to turn to companies like JS-Kit for commenting systems rather than build their own in-house.

JS-Kit is obviously maturing as a company, having grown from a basic commenting system to a full-featured suite that includes APIs, security, and OpenID integration. In January the site also announced a partnership with HaloScan, which provides easily-deployable comment systems for 489,300 sites. These partnerships should put them in a good position to take on the other players in this space, which include Disqus, SezWho, and IntenseDebate.

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Khris Loux, the CEO of startup JS-Kit, thinks he’s finally come up with the killer widget. JS-Kit has all sorts of widgets used by blogs and other sites for ratings, reviews, polls, and comments. But the latest one he just launched is not just gee-whiz cute. It’s gee-whiz disruptive.

It is called the JS-Kit Advisor. And it will bring ratings and reviews from trusted sources such as Experian and JD Power to businesses and product listings across the Web. The first data partner to go live is Experian, which is known for its consumer credit scores. But Experian also keeps financial and other background-check information on 22 million local businesses across the country. For instance, Experian powers ContractorCheck.com, its own Website where consumers can buy $10 background-check reports on local general contractors. But now Experian is taking some of that same key information and giving it away for free in JS-Kit’s widget.

A local listings site could install the widget and then anytime someone looked up a contractor, the widget would pop up and show them if the contractor’s license is expired, how much they are bonded for, and whether they have any liens or judgments against them, as well as their credit and bankruptcy history. “In other words,” says Loux, “all of the information that a bank uses to judge you, the consumer—the consumer can now use to judge a business, prior to clicking through.”

A green check means the contractor can be trusted, a red X means keep looking. The widget does not give the full details of a report, but enough for a consumer to know whether to steer clear of a certain contractor. Loux explains the concept:

I want to make sure the guy is not a dirt bag. This will bring more data around the point of the transaction. If a guy has a green check mark, he can grab it and show it off. The guy with the red check will hide the fact that he is a dirt bag and try to do marketing and SEO stuff. Those who are winners will win more and those who are scumbags will die faster.

It’s good marketing for Experian, and maybe it will end up selling the more in-depth reports to banks or those contractors with a red X next to their name who want to see how it got there.

But isn’t all that marketing and “SEO stuff” how directories and local search engines make money, by selling ads to those guys? “Web publishers will start competing using the truth,” responds Loux, always the idealist. Yet business directory sites like MojoPages and Spoke are already working to integrate the background-check widgets into their listings. If bigger sites like Yelp or CitySearch ever followed suit, unscrupulous contractors would have nowhere left to hide.

You can try it here by clicking on each contractor’s name in the simplified listings at left. The top one has a green check, the bottom one has a red check. When the widget pops up, click on the different tabs for more information.

The idea behind this widget goes way beyond exposing Experian’s data, although that is pretty awesome in and of itself. The widget can have many tabs, each with a different source of data. Loux has also struck a deal with JD Power to provide product review summaries, and with FamilyWatchDog to incorporate its health records for restaurants, product-recall information, sex offender listings. He has hopes for convincing more companies to add their data for job listings and other categories.

At this point, Loux’s widget is disruptive only in its potential. But if he can get it adopted by both enough data and listings providers, he argues that it could start to impact everything from search to banner ads.

Everyone wanders around on the Web in a dog pattern. You start at Google, look around, and go back. And every time you go back to Google they go, “Ka-ching!” This is the promise of Web 2.0 that has not been delivered yet—these fine connections. It is a big threat to PageRank and the inefficiency of Internet advertising, because everything you want is at you fingertips.

PageRank will no doubt survive the onslaught of Khris Loux and his widgeteers. But he does raise a compelling point about the power of widgets to distribute information to people where they need it. And the idea of spreading information from trusted sources across the Web to counter the (mis)messaging of marketers and vocal users who might happen to be wrong is also something that more Websites should think about doing.

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Funding Monday continues. NY/Israeli startup Outbrain is announcing a $5 million series A financing, led by Gemini Israeli Funds and Lightspeed Venture Partners. GlenRock Israel also put money into the round. The company was founded by Yaron Galai, a co-founder of Quigo (recently sold to AOL for $340 million), and Ori Lahav, previously a technologist at Shopping.com. It raised a $1 million seed round last year from Lightspeed’s and Gemini’s joint Internet lab in Israel, LGiLab, which is managed by TechCrunch France editor Ouriel Ohayon.

Outbrain is creating a ratings and recommendation platform for blogs and news feeds. So far it has developed a rating widget that can be placed at the end of every blog post or news feed item so that readers can rate each one. Outbrain wants to use these widgets to create a cross-blog/news recommendation system using collaborative filtering techniques similar to what you find on Amazon.com for products. “Readers like you also liked:” X. Nobody has to register. Outbrain makes its inferences anonymously based on cookies. Explains Galai:

With every rating that’s cast to our system, we constantly tweak the ‘closeness’ of each reader to all other readers who ever rated anything. We then give your like-minded readers a higher weight when making recommendations for you. So the more items you rate (and rate honestly), the better your personalized recommendations should get.

This is in contrast to the folks that do ‘related articles’ functionality which is based purely on the content of the post. Those by definition are one-size-fits-all recommendations which we do not believe are very effective. So while others try to target recommendations that are relevant to the content, we are trying to target recommendations that are relevant to the readers.

Outbrain’s widget can be installed on most blogging and RSS platforms, including Blogger.com, TypePad, WordPress.org, Drupal, FeedFlare, and MoveableType. Bloggers can grab it here. It competes with other rating and recommendation widgets out there, including JS-Kit’s rating widget and Criteo’s Autoroll widget that creates reader-centric blogrolls.

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HaloScan, a company that provides easily deployable commenting systems for over 489,300 sites, has partnered with JavaScript module provider JS-Kit to provide its user base with “one-click” deployment of JS-Kit’s ratings widget.

HaloScan users can now go into their regular commenting system control panel and check a box to show JS-Kit’s ratings widget alongside their comments. JS-Kit provides a number of widgets including its own commenting system, reviewed quite awhile ago, that will complement, not replace, the system offered by HaloScan.

While the ratings widget now comes as an optional feature alongside HaloScan comments, it does not have anything to do with the rating of user comments (as is the case with several commenting systems like SezWho). Rather, users are supposed to click on JS-Kit’s 5-star ratings badge to rate the content of the page, which probably displays a news article given the typical HaloScan-enabled site (DailyNews of Los Angeles and The Olympian are a couple of the bigger ones).

JS-Kit CEO Khris Loux is emboldened by this partnership because he believes that scale and prevalence are very important for startups that provide extra functionality for existing websites. He also expects a shakeout in 2008 among such service providers as those that fail to gain traction die off. We’ll just have to see how much room the market has for multiple providers of commenting, rating, review, and polling widgets (I imagine quite a lot). But if he is right, this could very well prove to be an important first distribution deal for his company to make.

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Texty is a dead simple but useful new internet service that you can use to quickly create and edit content on a web page with zero HTML or programming skills.

Go to the site, start typing text in a WYSIWYG editor, format it and add images. Click a button and get an embed code. Your text will appear in whatever website you add the code to. And if you want to make changes, go back to Texty and edit it. The changes will flow to whatever sites you’ve embedded it on. You can also add comment functionality to a piece of text, and create a RSS feed.

There are lots of great and easy to use content management systems on the web already. Blogging software is just one example. But if someone is working on a web page outside of something like a blog and wants to add a bit of text and graphics, this is a good solution. See our coverage of JS-Kit which has similar tools. I was surprised at how many people are looking for something exactly like this.

I’ve embedded a bit of text and an image below. Everything below this paragraph, including the image, is actually embedded from Texty.

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Web widget provider JS-Kit has been doing a lot of growing up since starting as a simple commenting widget, founder Lev Walkin’s pet project in his off hours. Since then, that single widget has grown into a company with the addition of CEO Kris Loux, 12 engineers from Filmloop, and today’s $1.2 million round of financing led by the Entrepreneur’s Fund III.

JS-Kit’s library of widgets make it dead simple to add interactivity to your site. They have widgets for commenting, rating, polls, top rated content, and a combination for rated comments. Each of the widgets is fully skinable by CSS and only require a couple lines of code to add. Each of the widgets use javascript and are linked to page elements by the URL of the page or a customized id property.

Over 5,000 sites have added the widgets, adding 1,000 more each month. Combined, the sites generate over 70 million impressions each month. They’ve already got some ideas of how they want to monetize that traffic. One route is dropping advertisements into the widgets. Rather than putting ads in all the widgets, they’ve decided to only put ads in the “top rated content” widget. Publishers can either keep the ads and split the revenue 50/50, or pay about $40 a month/1 million pageviews your widget gets.

The Chronicle of Higher Education is one client which has simply opted to pay. They originally added the widget to their site to save themselves unnecessary development time. We made a similar choice when adding their ratings widget to CrunchBase.

Widgets as white labeled website features is a useful concept for publishers who don’t want to re-invent the wheel. Kickapps has done this somewhat with social networking. However, JS-Kit still has a bit to go in making their widgets viable for larger clients.

As easy to use as JS-Kit’s widgets are, it’s a tough proposition to ask larger businesses to hand hosting and control of their user’s data to JS-Kit. Businesses that depend the most on these features (and would therefore pay the most) may choose to spend the time to develop the feature in house and hedge against any future risk from depending on a web service.

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We first covered JS-Kit last November when we talked about their quick embed code that lets you add comments to any site where JavaScript is accepted. Since then, JS-Kit has been creating more widgets making adding user interaction to any site dead simple (2 lines of code per widget). JS-Kit has also grown from a one-man-show into a full company after adding 5 of the 12 engineers from Filmloop (which shut down earlier this year). Since then, they’ve been turning out a new widget every two weeks.

JS-Kit is growing a suite of widgets that will help site owners optimize their website content, eventually allowing website owners to easily optimize their site based on how people surf their site. Think Baynote, but for the little guys.

JS-Kit’s current widget suite consists of comments, five-star ratings, and a polling widget added this week. The new polling widget supports an unlimited number of questions, an expiration date, and only becomes visible after the site owner publishes it. Each widget has a fully customizable look through CSS and consists of two lines of code. The first line is a “div” tag brought to life by a second line of JavaScript code.

Each widget is by default differentiated by the URL of the page it is installed on, but can also be given a unique identifier by the user so that a page can have multiple instances of a widget, such as founder Lev Walkin’s photo site. JS-Kit is combating fraud by logging a combination of user cookies, IP, and user agent. The degree of this security can be throttled by the administrator. However, one major disadvantage of the JavaScript implementation is that it will not run on sites that break JavaScript code (MySpace).

Each widget also has administrative capabilities, assigned by cookie to the first computer to accesses the widget code. The administrator is able to moderate any comments that Akismet’s spam filter may miss or create new polls. JS-Kit has a user settings page that lets you view your activity across JS-Kit sites and reclaim administrator rights on a domain if you switch computers or lose the JS-Kit cookie.

To make these more than just website web 2.0 “bling”, JS-Kit is letting the widgets talk to each other. So far they’ve integrated comments and ratings into one widget that allows people to leave comments along with their individual rating, which combine on the server side into one overall rating for the object the widget is attached to. On top of these widgets, JS-Kit will be releasing a meta-widget later this week so that surfers can receive recommendations for your site’s top content (pictured right).

Comment and rating widget after the jump…
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It may not be a multi-million dollar venture-backed startup, but Lev Walkin has an elegant solution to a common feature of the social web, commenting. JS-Kit is an entirely free little javascript embed that allows you to add threaded comments to any web page in one line:

"<script src="http://js-kit.com/comments.js"></script>"

JS-Kit works by running Lev’s javascript code, which along with the website’s referral, fetches the appropriate comment data from his server. The comments are fully customizable by CSS and multiple comment instances can be displayed on the same referring URL by changing the “path” attribute of the comment. That way you could have a photo page with unique comment threads for each picture. However, while JS-Kit allows for a lot of customization, it still lacks some of the more advanced administrative features of fully integrated comments, such as those of our Wordpress blog.

Lev Walkin is a Cisco Security Engineer out of Santa Clara, and originally came up with the idea as a way to help he wife, a web designer, easily add comments to her sites.

Feel free to test the script after the jump…

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