Users have two options in terms of how a Groovle page looks; they can either select from a list of preexisting pages or upload their own picture. Groovle offers an extensive variety of ready to use pages in categories including celebrities, nature, space, and sport.

Groovle makes its money from the search results generated by Google Custom Search, and given that those results are delivered by Google the business runs on a low cost, low barrier to succeed model. Sports fans, celebrity lovers, and anyone looking for a basic search oriented (ie one without widgets) custom start page who don’t want to create one themselves will like Groovle.

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