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	<title>TechCrunch &#187; greenopolis</title>
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		<title>Waste Management Launches a Social Network</title>
		<link>http://www.techcrunch.com/2008/06/17/waste-management-launches-a-social-network/</link>
		<comments>http://www.techcrunch.com/2008/06/17/waste-management-launches-a-social-network/#comments</comments>
		<pubDate>Tue, 17 Jun 2008 21:11:50 +0000</pubDate>
		<dc:creator>Michael Arrington</dc:creator>
				<category><![CDATA[Company & Product Profiles]]></category>
		<category><![CDATA[greenopolis]]></category>
		<category><![CDATA[waste-management]]></category>
		<category><![CDATA[zerofootprint]]></category>

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		<description><![CDATA[Frankly this should just be an application on Facebook and MySpace, it would get better traction. But that&#8217;s not what the consultants told Waste Management (a $20 billion company that, well, manages waste), I&#8217;m guessing, since today they&#8217;ve launched Greenopolis, a social network for greenies.
They&#8217;re committed, they say, to connecting people and businesses on green [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.crunchbase.com/product/greenopolis"><img style="float: right" src='http://cache0.techcrunch.com/wp-content/uploads/2008/06/greenopolis.jpg'class="snap_nopreview shot2" alt="" /></a>Frankly this should just be an application on Facebook and MySpace, it would get better traction. But that&#8217;s not what the consultants told <a href="http://www.wm.com/">Waste Management</a> (a <a href="http://www.crunchbase.com/company/waste-management">$20 billion company</a> that, well, manages waste), I&#8217;m guessing, since today they&#8217;ve launched <a href="http://greenopolis.com/">Greenopolis</a>, a social network for greenies.</p>
<p>They&#8217;re committed, they say, to connecting people and businesses on green issues, and teach people about ways to be more environmentally sound. Like other social networks, members can create profiles and add friends. Users also rack up Green Points and have a Green Profile, which shows just how much they care about the environment.</p>
<p>Greenopolis, I suspect, is designed to show that Waste Management cares about the environment more than anything else. So in a way, it&#8217;s like an advertisement. See <a href="http://www.zerofootprint.net/">ZeroFootprint</a>, a Canadian company <a href="http://www.techcrunch.com/2007/06/06/startups-that-fight-global-warming/">we&#8217;ve covered</a> that also creates local social networks around carbon offsetting in partnership with cities.</p>
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<div class="cbw_subheader"><a href="http://www.crunchbase.com/product/greenopolis">Greenopolis</a></div>
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