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	<title>TechCrunch &#187; Google_Homepage</title>
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		<title>Google&#8217;s Ajax Desktop is Now Extensible</title>
		<link>http://www.techcrunch.com/2005/12/14/googles-ajax-desktop-is-now-extensible/</link>
		<comments>http://www.techcrunch.com/2005/12/14/googles-ajax-desktop-is-now-extensible/#comments</comments>
		<pubDate>Wed, 14 Dec 2005 22:40:07 +0000</pubDate>
		<dc:creator>Michael Arrington</dc:creator>
				<category><![CDATA[Company & Product Profiles]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[Google_Homepage]]></category>

		<guid isPermaLink="false">http://www.techcrunch.com/2005/12/14/googles-ajax-desktop-is-now-extensible/</guid>
		<description><![CDATA[I swore to myself that I wouldn&#8217;t write about Ajax desktops for a while (and held steady even though this launched), but today I&#8217;m breaking that promise, because Google just did something really cool with their customizable Ajax desktop.
The desktop was launched on July 25 and can be accessed at google.com/ig or by clicking on [...]]]></description>
			<content:encoded><![CDATA[<p><img style="float: right" src='http://cache0.techcrunch.com/wp-content/googlelogo.jpg'class="shot" alt="" />I swore to myself that I wouldn&#8217;t write about <a href="http://www.techcrunch.com/2005/12/07/ajax-desktops-wont-stop/">Ajax desktops</a> for a while (and held steady even though <a href="http://www.favoor.com/">this</a> launched), but today I&#8217;m breaking that promise, because Google just did something really cool with their customizable Ajax desktop.</p>
<p>The desktop was<a href="http://www.techcrunch.com/2005/07/26/profile-google-rss-reader/"> launched on July 25</a> and can be accessed at <a href="http://www.google.com/ig">google.com/ig</a> or by clicking on &#8220;Personalized Home&#8221; on the Google main site.</p>
<p><img style="float: left" src='http://cache0.techcrunch.com/wp-content/googleig1.jpg'class="shot" alt="" />As reported by <a href="http://blog.outer-court.com/archive/2005-12-14-n12.html">Google Blogoscoped</a>, Google has released a very simple developer API to allow anyone to create and host modules that people can add to their Google homepage.</p>
<p>The API is available <a href="http://www.google.com/apis/homepage/">here</a>. A module is an XML file and can be an extremely simple piece of code. Most of the modules have been created by Google employees at this point. The directory of available modules is <a href="http://www.google.com/ig/directory">here</a>.</p>
<p>I&#8217;ve stated before that opening up the API and allowing third party modules is a great idea for just about every web 2.0 product, and ajax desktops are no exception. Microsoft did this with <a href="http://www.techcrunch.com/2005/11/01/windows-live-more-than-an-ajax-desktop/">Live.com</a> (directory is at <a href="http://microsoftgadgets.com/">microsoftgadgets.com</a>), and has a ton of third party created widgets available.</p>
<p>Google&#8217;s home page has evolved significantly since July. In addition to news and RSS modules, users have the option of pulling in gmail links, weather, etc. It&#8217;s a useful application.</p>
<p>On a related note, <a href="http://www.publish.com/article2/0,1895,1900740,00.asp">Stephen Bryant</a> has an excellent summary of the ajax desktops out there (although it is already dated with this Google API news).</p>
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		<title>Profile &#8211; Google RSS Reader</title>
		<link>http://www.techcrunch.com/2005/07/26/profile-google-rss-reader/</link>
		<comments>http://www.techcrunch.com/2005/07/26/profile-google-rss-reader/#comments</comments>
		<pubDate>Tue, 26 Jul 2005 19:28:08 +0000</pubDate>
		<dc:creator>Michael Arrington</dc:creator>
				<category><![CDATA[Company & Product Profiles]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[Google_Homepage]]></category>

		<guid isPermaLink="false">http://www.techcrunch.com/?p=104</guid>
		<description><![CDATA[Service: Google RSS Reader

Launched: July 25, 2005
What is it?
Google has added RSS and bookmark functionality to its personalized home page.

Bookmark functionality is very basic &#8211; it adds a link (with an optional title) to your Google home page. It will be more interesting if they add delicious or shadows-like functionality.
The RSS functionality works very much [...]]]></description>
			<content:encoded><![CDATA[<p><strong>Service:</strong> <a href="http://www.google.com/ig">Google RSS Reader</a></p>
<p><img src='http://cache0.techcrunch.com/wp-content/googlersslogo.gif' alt='' border=1/></p>
<p><strong>Launched:</strong> July 25, 2005</p>
<p><strong>What is it?</strong></p>
<p>Google has added RSS and bookmark functionality to its personalized home page.</p>
<p><img src='http://cache0.techcrunch.com/wp-content/googlerss1.gif' alt='' border=1/></p>
<p>Bookmark functionality is very basic &#8211; it adds a link (with an optional title) to your Google home page. It will be more interesting if they add delicious or shadows-like functionality.</p>
<p>The RSS functionality works very much like Yahoo&#8217;s home page RSS reader, with cool options like setting the number of posts shown (up to 9), and the ability to drag and drop the feeds anywhere on the screen. It&#8217;s great for RSS newbies or if you have only a few feeds that you review daily.</p>
<p><img src='http://cache0.techcrunch.com/wp-content/googlerss2.gif' alt='' border=1 /></p>
<p><img src='http://cache0.techcrunch.com/wp-content/googlerss3.gif' alt='' border=1  /></p>
<p><img src='http://cache0.techcrunch.com/wp-content/googlerss4.gif' alt='' border=1  /></p>
<p><img src='http://cache0.techcrunch.com/wp-content/googlerss5.gif' alt='' border=1  /></p>
<p><strong>Links:</strong></p>
<p><a href="http://www.micropersuasion.com/2005/07/google_adds_rss.html">Steve Rubel</a>, <a href="http://rss.weblogsinc.com/entry/1234000117051940/">RSS Weblog</a>, <a href="http://wickedstageact2.typepad.com/life_on_the_wicked_stage_/2005/07/rss_wars_heat_u.html">Life on the Wicked Stage: Act 2</a>, <a href="http://www.error500.net/lector_rss_google_personalizado">Error500</a>, <a href="http://channels.lockergnome.com/rss/archives/services/20050726_google_online_rss_reader_worst_than_having_nothing_at_all.phtml">LockerGnome</a>, <a href="http://battellemedia.com/archives/001727.php">John Battelle</a>, <a href="http://www.socialpatterns.com/search-engine-marketing/google-personalized-homepage-adds-rss/">Social Patterns</a></p>
<p><span class="technoratitag">Technorati Tags: <a href="http://www.technorati.com/tags/google" rel="tag">google</a>, <a href="http://www.technorati.com/tags/googlerss" rel="tag">googlerss</a>, <a href="http://www.technorati.com/tags/rss" rel="tag">rss</a>, <a href="http://www.technorati.com/tags/atom" rel="tag">atom</a>, <a href="http://www.technorati.com/tags/yahoo" rel="tag">yahoo</a>, <a href="http://www.technorati.com/tags/techcrunch" rel="tag">techcrunch</a>, <a href="http://www.technorati.com/tags/web2.0" rel="tag">web2.0</a></span></p>
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