Different markets have different needs for marketing products or services. We all know that much. But that doesn’t take away the weirdness of a company like Google advertising its core product (online search) by using ink that was printed on paper.

Guilty of this hideous crime (I kid, I kid) is Google India, who apparently ordered some targeted quarter-page advertisements to appear in a variety of city supplements of The Times Of India, the leading English-language daily newspaper in the country.

On Wednesday I spoke with antitrust attorney Gary Reback, the man who spearheaded the push to break up Microsoft in the nineties. The event was hosted by HBSTech at the Computer History Museum in Silicon Valley.

If anyone in the world can make antitrust law interesting, it’s Reback.

Much of the hour plus conversation focused on the history of antitrust law and Reback’s experience in big antitrust cases from his new book, Free the Market!: Why Only Government Can Keep the Marketplace Competitive (buy it here). But we also spoke about current events and his concerns that lax antitrust enforcement has led to less competition today in tech than is optimal.

We spent a lot of time on Google. His chief concern is Google Books (jump to the 30 minute mark), and he argues that a DOJ investigation is appropriate. I’m more concerned with competition in search and search marketing, and we spoke about this as well.

The video is below (plus a way to get his new book for free):

Google received some unfortunate news today, with the U.S. Department of Justice formally announcing the investigation of the $125 million settlement Google made with the Author’s Guild to pay authors a nominal fee for copyrighted works it has scanned and made available on the Web. The settlement has drawn its fair share of critics, including Jeff Bezos. But Google keeps on plugging away, making its book search better and better.

A little over two hours ago, a Google employee posted a note in this Google Groups thread indicating that Google App Engine was “seeing elevated Datastore latency and error-rates, as well as elevated serving error-rates.” He noted that the problem began around 6:30 AM Pacific time and that the team was looking into it. A few minutes later he updated that Google App Engine was going into “unplanned maintenance mode” — over 4 hours later, it’s still not back up.

That’s a long time for any service to be broken, but especially one that is the backbone for many startups’ web apps. What’s worse is that while Google is updating the Google Groups thread, the actual App Engine Status page has been down the entire time as a result of the problems, so people are going there for updates and seeing nothing.

While not every tweak to YouTube’s system deserves a post, this one is pretty significant, though very straightforward as well. First, the 1GB file limit for YouTube videos has been doubled to 2GB; this is a boon to many users who have been uploading high definition content more than a few minutes long. Ten minutes of 1080p footage can easily exceed a gig, especially if you’ve been editing it and weren’t careful about re-encoding. A 2GB limit should soothe that particular pain.

Next, the update now allows for direct linking to HD streams, as well as easy embedding of same. While it wasn’t impossible before now to get an HD video by default on your page, or to link right to one, it required a little work. But now YouTube has apparently decided that they are ready for the bandwidth shock as thousands and thousands of users default to HD instead of SD — increasing the average amount of bits being sent by a huge amount.

Gmail is constantly adding features to help people become more organized. Today, Google has tweaked its Labels feature to add more functionality to the labels toolkit, helping users implement labels in a more organized way. Your labels will now be located in a new area on your Gmail interface, above your chat list and grouped together with Inbox, Drafts, Chats and other system labels. You can also now control which labels you’d like to show on your UI and you can hide the rest under a “more” tab.

Of of the more innovative features that has been added is the ability to drag and drop messages into labels, just like you can with folders. You can also drag labels onto messages too. It’s also possible to drag labels into the “more” menu to hide them, making it easier to change labels than going to the Settings function. This feature is huge for those people who complain about Gmail not having some of the drag and drop features of Outlook.

This guest post is written by Mary Hodder, the founder Dabble. Prior to Dabble, Hodder consulted for a number of startups, did research at Technorati and wrote her masters thesis at Berkeley focusing on live web search looking at blog data.

Real time search is nothing new. It is a problem we’ve been working on for at least ten years, and we likely will still be trying to solve it ten years from now. It’s a really hard problem which we used to call “live web search,” which was coined by Allen Searls (Doc’s son) and refers to the web that is alive, with time as an element, in all factors including search.

The name change to “real time search” seems a way to refocus attention toward the issue of time as an important element of filters. We are still presented with the same set of problems we’ve had at least the past ten years. None of the companies that Erick Schonfeld pointed to the other day seem to be doing anything differently from the live web search / discovery companies that came before. The new ones all seem to be fumbling around at the beginning of the problem, and in fact seem to be doing “recent search,” not really real time search. While I’m sure they’ve worked really hard on their systems, they are no closer than the older live web search systems got with the problem. All the new ones give a reverse chron view, with most mixing Twitter with something: blog data, other microblog data, photos, creating some kind of top list of recent trends. Some have context, like a count of activity over a period of time, or how long a trend has gone on or a histogram (Crowdeye) which both Technorati and Sphere experimented with in the early years. Or they show how many links there are to something or the number of tweets. All seem susceptible to spam and other activities degrading to the user experience and none seem to really provide the context and quality filters that one would like to see if this were to really work. All seem to suffer from needing to learn the lessons we already learned in blog search and topic discovery.

Over the last six months Google has been ramping up Friend Connect, its social online identity platform that’s a direct rival of Facebook Connect (both products opened up to the public last December). Since then Google and third party developers have released a slew of gadgets and features, including the Social Bar, Recommendations, and Comment Translation. One of the latest to join the fray is ClackPoint, a powerful new gadget that integrates realtime text chat, voice conferencing and basic document sharing with Friend Connect.

The gadget works as you’d expect. Clicking on the ‘Call’ button will activate your microphone, and your voice can then be heard by anyone else in your chat room. Alternatively, you can dial in from a phone to one of the site’s dedicated lines (hit the button in the upper right hand corner for a list of numbers). There’s also a standard text-based group chat. As far as sharing goes, you can participate in a group-edited notepad, import PDF slides that can be viewed by other chat members, and quickly send out a poll to everyone else in the chat room.You can try out the gadget for yourself here.

Not only does Google want to organize all the world’s information, it also wants to make all that information available to everyone in the world. For the majority of the world’s population, that means making it available on a cell phone, and not a fancy iPhone or Android with a Web browser either. I’m talking about $10 cell phones with not much more than voice and SMS capabilities. If Google can reach people, especially in developing nations, with SMS, it can reach everyone with a cell phone.

In Africa, it is launching a suite of SMS services today, including SMS search, Q&A-style tips, and an SMS-based marketplace. The first country to get these services is Uganda.

Just like every other major Website, Google was inundated with people looking for news about Michael Jackson yesterday. Above is a chart showing the volume of search queries for the deceased pop star. Searches peaked right around 3 PM PDT, as people all over the world were trying to find out information about his passing.

More details on the Google blog.

A lot of us here at TechCrunch quite like Bing, Microsoft’s new search, sorry, discovery, no sorry, decision engine. For a number of queries it seems to provide better results than Google. But that doesn’t mean the public will start using it. And this video by College Humor I think lays out why.

“Bing helps you Google the best choice, faster. And shows related Googles right there on the results page. Bing knows what you like to Google.”

One of the hottest areas of search right now is real time search, which attempts to find results based on what is happening right now. Twitter’s search engine fast becoming one of the key ways to navigate the service and discover what people are thinking about any subject at any given moment. Facebook is testing out ways to let you search your personal stream. Google is waking up to the challenge as well (Larry Page is particularly concerned with keeping up).

Every week, it seems, a new startup launches tackling real time search from a different angle. (Collecta, One Riot, Scoopler, Topsy, Almost.at, Tweetmeme, CrowdEye, Omgili, to name a few).. They are trying to apply real time search to all the different streams of information flowing over the Internet right now: Twitter, Facebook feeds, Digg submissions, blog comments, RSS feeds, Flickr photos, YouTube uploads, shared links on bit.ly and elsewhere. The list keeps getting longer every day.

There is something about human nature which makes us want to prioritize information by how recent it is, and that is the fundamental appeal of real time search. The difference between real time search and regular search didn’t really crystallize for me until I had a conversation with Edo Segal, who sold his real time search company Relegence to AOL a few years ago and holds three patents on the subject. “Real time taps into consciousness,” says Segal, “search taps into memory. That is why it so potent. You experience the world in real time.”

Brand loyalty is a powerful thing, especially when it comes to technology. Consider the battle brewing now between Google and Microsoft’s new search engine, Bing. Even if Bing proves to be just as good as Google, it might not matter because of the strength of Google’s brand. An independent usability and consumer preference study, which we’ve obtained and embedded below, suggests as much. It was conducted by the Catalyst Group, a usability research and design firm located in New York City.

The study was an intense focus group in which 12 subjects were monitored with eye-tracking cameras as they conducted searches. Afterward, they were interviewed and completed a survey. Prior to the test, all the subjects used Google as their main search engine. Following the test, 4 out of the 12, or one third, said that overall they preferred Bing. The other 8 said that they preferred Google because they were already familiar with it, used other Google products, or that Bing’s improvements are simply not enough to make them switch.

Opera, the Norwegian software company behind mobile browser Opera Mini, has released its latest State of the Mobile Web report, providing some interesting data points for a detailed look at the evolution of Web browsing on mobile phones.

Looking at global trends, Opera Mini’s nearly 25.4 million users (as measured in May 2009, up 8.4% from the month before and up 36% compared to May 2008) have viewed over 9.6 billion pages. Since April, page-views have gone up 11.0% and increased an amazing 227% since May 2008. Opera says Mini users generated nearly 160 million MB of data for operators worldwide in May 2009, and claims that that would be 1.5 PB worth of data if the company didn’t compress this data up to 90%.

Google has just debuted the latest entry to its fleet of Labs products, introducing the search giant to the travel space. Dubbed City Tours, the new site can build itineraries for brief trips to locations around the globe in a matter of seconds. At this point details on the new product are fairly sparse — it looks like Google hasn’t written its customary blog post yet, but given how basic the product is it’s pretty easy to figure out how it works.

Getting started is incredibly easy — just type in where you’re visiting (say, San Francisco or London), and Google will present a suggested itinerary spanning a three day trip, with around a dozen attractions per day depending on the city. From there you can change the number of days you’ll be staying (Google will show more attractions the longer you stay), and you can also manually adjust the list of places you’d like to visit. You can add a new attraction by entering its name in a text field, and Google will try to find it in its database. All attractions include a star rating, along with its hours operation and location.

Google is moving into the mobile ad market with AdSense for mobile apps. Over the past few months, Google has been testing both text and graphical ads with ten mobile app developers, including Shazam and Urbanspoon. Today it is opening the private beta to more developers who meet certain criteria.

These are contextual ads for iPhone and Android apps. To qualify for the public beta, the apps must be free and generate at least 100,000 pageviews per day. The program is only for iPhone or Android apps. Developers must be ready to go live with the ads in four weeks and participate for three months.

The People’s Republic of China has apparently barred its citizens from visiting a host of Google properties, including the main search engine, Google Apps, Google Reader and Gmail. A search on Twitter (preferred hashtag seems to have become #fuckgfw) reveals that many Chinese are complaining, particularly about not being able to use the search engine, although it appears Google.cn can still be reached at this point.

Can anyone actually in China confirm this in comments? As far as we can tell from using tools such as WebsitePulse, a lot of Google services are effectively blocked at this point. We’ve also cross-tested other popular US services like Yahoo, Twitter, Facebook and Bing, which appear to remain accessible for the moment.

Google has always been about speed. From its highly streamlined homepage to vast server farms, the company goes to extreme lengths to ensure that all of your search queries are returned in a fraction of a second. Now, it wants the whole web to be that fast.

In a video posted to the company’s official blog, a number top Google engineers and evangelists outline Google’s goal: to make surfing the web as instantaneous as “flipping through the pages of a glossy magazine”. It’s a lofty goal to be sure, but given the accomplishments we’ve seen in the last 15 years, it certainly seems attainable. Now for the matter of actually getting there.

To help achieve that goal, Google has unveiled a new Speed section of Google Code. The site includes a variety of tutorials and tech talks aimed to help developers optimize their code, with articles including “How gzip compression works” and “Optimizing JavaScript code. There’s also a selection of Tools from both Google and many third parties.

A lot of people complain about Gmail not having a native application on the iPhone. While it’s not clear if Apple will even allow that yet with the new iPhone 3.0 SDK, one thing that is becoming more clear: Soon it won’t need one.

The reason is that its iPhone-optimized mobile version continues to get some killer features. The latest is the ability to use the swipe gesture to archive messages — yes, within the browser. Users of the iPhone’s native mail app will recognize and appreciate this functionality (though in that app it’s used to delete messages, not archive them).

Gmail is far and away the best online email management system out there right now. But a lot of people still use it like a regular email service, never touching some of its power-features that can really help with email overload. So Google launched a new Tips area of the site today to serve as a reference point for how to become what it calls a “Gmail Ninja.”

It breaks the tips down into “White belt,” “Green belt,” “Black belt,” and “Gmail master,” based on your level of expertise. While the White and Green belt stuff is mostly for neophytes, there are some good tips in there that you may have forgotten along the way while using Gmail. The later belts are the ones that contain some of the good stuff though, particularly some of the big keyboard and search shortcuts, that I always forget to use.