May 30, 2007

Fox Interactive Confirms Photobucket, Flektor Acquisitions

Michael Arrington

15 comments »

The Photobucket and Flektor acquisitions were confirmed by Fox Interactive today in a press release. No details on prices, so we are assuming earlier reports were correct: $300 million for Photobucket (including a $50 million earnout) and $15-20 million for Flektor.

We had earlier reported that MySpace made both of these acquisitions; in fact parent company Fox Interactive was the buyer.

See Photobucket and Flektor at the Techcrunch Database.

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May 15, 2007

MySpace To Acquire Flektor

Michael Arrington

34 comments »

MySpace will acquire Flektor, a just-launched service that allows users to create widgets from photos, video and text, according to two sources with knowledge of the deal. This comes right after the news of MySpace’s pending acquisition of Photobucket last week for $250-$300 million. This will be a much smaller deal, in the $10-$20 million range, possibly with an earnout.

Flektor competes with more established startups like Slide and RockYou, and launched only a few weeks ago. Still, insiders say that the company has developed a killer set of tools to create slide shows as well as much more elaborate widgets that include audio, video, photos, text, effects and transitions. In our testing v. Slide and RockYou, Flektor came out way ahead in usability and features.

It’s an odd acquisition, though, since Photobucket also has a slide creation product that competes with Flektor.

But Flektor has a killer team of founders, Jason Rubin and Andy Gavin, who previously co-founded game developer Naughty Dog (Crash Bandicoot and Jak Daxter) and were acquired by Sony Computer Entertainment in 2000. Rubin and Gavin have leveraged their experience with gaming to create an awesome user experience at Flektor. Also, Flektor is custom code built on Flex, whereas Photobucket’s competing offering is built with Adobe’s tools. If Adobe decided to compete directly in this space, MySpace will be in a better position owning their own code.

The acquisition also makes sense from a strategic standpoint. MySpace has massive distribution as the largest site on the Internet. Photobucket brings storage to the table, and the Flektor team looks to be able to create awesome tools for users to create content. The three services actually fit together nicely.

We’ve emailed MySpace and Flektor for comment, nothing from them yet. Update: MySpace replied back declining to comment.

See our previous coverage of Slide, RockYou and Photobucket.

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May 11, 2007

Slide Reveals Big Stats; Look Out For Newcomer Flektor

Michael Arrington

23 comments »

The news earlier this week that MySpace is acquiring Photobucket for up to $300 million highlights the importance of the widget space in general, and photo/video sharing widgets in particular.

Competitors like Slide and RockYou allow users to create photo slide shows with various effects and transitions, and then embed those slide shows onto MySpace pages and other profiles. These services are growing rapidly. Newcomer Flektor wants to carve out a piece of this market for itself, and we think they have to tools to compete with these more established startups.

Slide

Slide’s most recent financing, rumored to be in the $20 million range, is a reflection of this growth. According to Hitwise, they have grown by more than 2,000% in the last year.

Slide tells us that they are delivering more than 150 million daily slide show views and that more than 200,000 new slides shows are created daily (a press release will be issued later today).

Flektor

The new kid on the slide show block is Flektor. It just recently came out of beta and has few users so far, but we’re hearing they are getting a lot of attention from potential acquirors.

Flektor’s founders, Jason Rubin and Andy Gavin, previously co-founded game developer Naughty Dog (Crash Bandicoot and Jak Daxter), which was acquired by Sony Computer Entertainment in 2000. These guys are experts in creating attractive user interfaces, and Flektor is a generation ahead of Slide and RockYou in ease and flexibility in creating slide shows and related products.

Like Photobucket’s recent offering, Flektor allows users to create slide shows using video, photos, text and effects/transitions, something Slide and RockYou have yet to release (Slide and RockYou also don’t do effects, which are like Photoshop filters - users eat this stuff up). In our testing we also found the Flektor creation wizard to be far easier to use than the current Slide and RockYou offerings. Click on the screen shot for a larger view.

Slide and RockYou have valuations that prohibit speculative acquisitions. Flektor is brand new and doesn’t have the capitalization complications of the older startups. My bet (and rumors around the valley back this up) is they may be acquired in the next six months by one of the social networks, perhaps one of the up and comers looking for as many tools as possible to compete with MySpace.

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