Ask your average Israeli venture capitalist to name a few companies they’re keeping tabs on and Fixya usually makes the short list—so do Benchmark’s Conduit and Sequoia’s Kenshoo. If you haven’t heard of Fixya, the concept is real simple: It’s a post-sale tech support site. On the one side you have users who ask product support questions, and on the other are users who respond and help resolve said problems. In short, Fixya has managed to build itself up as a UGC powerhouse and is systematically milking the cow for all she’s worth. And now it’s adding yet another udder to milk—Product Recommendations and with that it’s delving into new territory, that of pre-purchase support. Not blown away are you? Understandable. That’s because you need to step back to appreciate just how big this here cow can grow and why VC’s are enamored with it.

Fixya’s site content now spans a staggering one million products, covering everything from electronics to baby strollers. The site is seeing 15M unique users (mostly English speaking) that generate 60M monthly page views. (ComScore shows half that, with 7.7M uniques visitors a month—see chart). 250,000 questions are asked and answered per month—75% of the answers are rated as ‘good’ or ‘excellent,’ with 50% answered within 5-6 hours of posting. Interestingly, most questions are about usability issues rather than technical ones.