DocSyncer
DocSyncer Merges With The Deadpool
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by Jason Kincaid on June 16, 2008

DocSyncer, the service that allowed users to sync their desktop documents with Google Docs, has closed its doors.

At first glance, the move seems surprising. DocSyncer had established a strong user base, having accumulated over 6 million documents since its launch last October. A mere six months ago we reported that the company was “going gangbusters”, and was the web’s largest contributor to Google Docs.

So what happened? DocSyncer CEO Cliff Shaw says that the company simply couldn’t find a viable business model. The team decided that despite DocSyncer’s steady growth, it wasn’t going anywhere fast (the company also faced the looming threat of Google creating its own syncing service). Rather than dwindle more money and time on the service, Shaw and company have decided to move on. The team has begun work on a new photo site called picstreem, and are currently seeking funding.

Last December Shaw’s photo backup company ProtectMyPhotos shut down after losing out to competitors like Mozy and Carbonite. DocSyncer was that product’s successor, leveraging much of ProtectMyPhotos’s technology.

DocSyncer has been added to the Deadpool.

Good News/Bad News For Startup Founder Cliff Shaw
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by Michael Arrington on December 5, 2007

Cliff Shaw, founder of ProtectMyPhotos and DocSyncer, is having an up and down week.

First the bad news. ProtectMyPhotos, which launched in October 2006, is done. They spent $280,000 in seed capital to try to make the idea work, but ultimately they couldn’t compete new backup services like Mozy and Carbonite. Mozy was recently acquired by EMC for $76 million, and Carbonite has raised $21 million in capital.

We’re therefore putting ProtectMyPhotos into the TechCrunch DeadPool.

picture-3.pngBut Shaw also writes to tell us that his second startup, DocSyncer, is going gangbusters. The product auto-syncs word documents on your hard drive with Google Docs. In the last five days, he says, users have auto-uploaded more than 200,000 new documents to Google Docs via the product, making DocSyncer by far the largest single contributor to Google Docs. The product appears to have legs.

There’s still no guarantee that DocSyncer will make it as a business, but users like the product. That’s a good start, and now Shaw can focus all of his energy on making it work.

DocSyncer Bridges Your Desktop With Google Docs
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by Erick Schonfeld on October 15, 2007

picture-3.pngOne of the biggest drawbacks to working with Webtop productivity applications such as Google Docs or Buzzword is that they force you to work simultaneously in two different worlds: the online world and the desktop world. You can upload your desktop documents one at a time to these services, and they convert them for you into a Web-based document, but there is no easy way to bulk upload your docs. And syncing between the two worlds is more trouble than it is worth.

A new service called DocSyncer hopes to fix all that. DocSyncer is going to launch an invite-only beta in a few weeks (TechCrunch readers can sign up here to get first dibs). It uploads all of your Microsoft Office documents (Word, Excel, PowerPoint) from your desktop to Google Docs and then keeps them in sync. Whenever you make a change on your desktop, the change is automatically reflected in the corresponding file on Google Docs, and on DocSyncer.com. The service will require a small software download, which at first will only work on Windows computers (a Mac version is coming). But you will be able to sync from more than one computer—up to Google Doc’s current limit of 5,000 documents.

“DocSyncer is always sitting in the background,” explains founder Cliff Shaw, “watching for new documents. When something is added, it’s immediately synced up to our online viewer and Google Docs.” Shaw is also the CEO of ProtectMyPhotos, which synchronizes your desktop photos with an online storage service and with Flickr. DocSyncer, which is currently seeking angel funding, is based on the same technology. If you go to DocSyncer.com after downloading the app, you will see icons for all the documents in your computer organized in the same folder structure as on your desktop:

When you click on a document icon, a second browser window instantly opens it up in Google Docs. Through the browser interface, DocSyncer is trying to replicate the desktop experience. “The goal,” says Shaw, “s to build seamless desktop integration of Google Docs so the advantages of using Microsoft Office begin to fall away.” That’s a huge ambition, but DocSyncer could offer a small step in that direction. For instance, Shaw wants to get the load time from clicking on a browser icon to launching the Google Doc faster than launching a Word doc that is installed locally. He is not quite there yet. It took me about 7 to 10 seconds to launch a document in a demo account I was given access to, versus about 3 seconds to open up a Word doc (with Microsoft Word already fired up). But it does seriously close the gap compared to always hitting the back button inside Google Docs itself.

DocSyncer could be used in many ways—for remote access to all your desktop documents or a secure off-site backup. Each document is individually encrypted and sent to Google over Secure Sockets Layer (SSL). Shaw’s hope is to make it a key migration tool for the next wave of people who are curious about Webtop productivity apps, but don’t want to give up their desktop documents (and why should they?). Google Docs needs a bulk-uploading and synchronizing feature. And all it would take would be a few tweaks to the Google Docs API to make that synchronization two-way so that any change in Google Docs would also be reflected in the original docs on your desktop. But I’m not sure this is a standalone company—ultimately either Google becomes DocSyncer’s angel buyer, or it builds this itself.

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