Today is another sobering day for the tech and media world. Current TV has confirmed that 80 people are being let go, leaving the company with 300 employees worldwide. We heard multiple reports of significant layoffs at Current TV earlier in the day. One source, whose spouse works at Current TV, warns of a “major bloodbath today at CurrentTV, across all departments,” with cuts hitting “most of the people in the LA production office, as stuff is being outsourced.”

Current Media’s COO, Joanna Drake Earl told me over the phone that the layoffs are due to a shifting of programming strategy and are not a cost-cutting measure. Current is shifting away from in-house production and towards out sourcing segments, which will be done via acquisitions, co-productions, and the use of outside studios. Layoffs took place in Current’s San Francisco, Los Angeles, London and New York offices, but the cuts were mostly made in the production and programming areas. Earl added that this year is set to be Current’s most profitable year since its launch. See the entire statement issued by Current below.

A year ago to date, the media company, which was co-founded by Al Gore and Joel Hyatt, eliminated 60 positions. The media company also recently canceled its $100 million IPO that was originally announced in January 2008. Current said in a statement that market conditions and the recession forced the company to abandon the IPO. And this summer, Current Media got a new CEO, Mark Rosenthal, who replaced Hyatt. Rosenthal was the former president and COO of MTV networks and was also vice chairman and president of media platforms at SpotRunner.

Current made headlines this year after two of its reporters were detained by North Korea in a relatively high-profile incident (the reporters were eventually released after former President Bill Clinton intervened).

Cable channel Current TV is broadcast internationally to 59 million homes with markets in regions including the United States, Italy, and the UK. Current also has a strong web presence, tapping into popular social media services like Digg and Twitter for special events like the 2008 presidential election.

The Guardian Media Group announced news of layoffs this morning and yesterday brought news of other tech layoffs, with Adobe cutting 9 percent of its staff. This week also brought announcements of from Electronic Arts and Sprint. We’ve added Current’s layoff to the TechCrunch Layoff Tracker.

Here’s the entirety of the email that was sent to us by a representative for Current:

Current Media has made changes to its organization, most notably in the area of television programming. Current will be shifting away from short-form programming and daily in-house production and towards proven 30-60 minute formats from a multitude of sources, including acquisitions, co-productions, outside studios, as well as Current developed and produced content.

With this change, Current made the difficult yet necessary decision to eliminate certain daily, weekly, and non-regularly scheduled programs, including “Current Tonight,” “Current Takeover” and “Current Exposed.”

As a result of these cancelations, and the shift away from a reliance on daily in-house production, Current Media eliminated 80 positions worldwide associated with the affected programs and related support personnel in the company.

This re-organization was not the result of a need to cut costs. Current Media will have its most profitable year. This financial stability will allow the company to re-allocate resources in order to put further emphasis on areas of the business believed to best position Current Media for continued long-term growth. Part of this investment will be the immediate creation of new executive positions, and teams in program development, licensing and acquisitions, talent management, research, marketing, affiliate relations and advertising sales.

As part of the re-organization, Current Media will be consolidating television production and programming development activities together under one roof in Los Angeles with new facilities at LA Center Studios.

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But today, their story has a happy ending. Former President Bill Clinton has managed to convince North Korean President Kim Jong Il to pardon both reporters, only hours after arriving in North Korea during a surprise visit to the country. According to Reuters, Clinton is the highest-level US representative to visit the country in nearly ten years.

The families of the imprisoned women have issued the following statement on their official website:

The families of Laura Ling and Euna Lee are overjoyed by the news of their pardon. We are so grateful to our government: President Obama, Secretary Clinton and the U.S. State Department for their dedication to and hard work on behalf of American citizens.

We especially want to thank President Bill Clinton for taking on such an arduous mission and Vice President Al Gore for his tireless efforts to bring Laura and Euna home. We must also thank all the people who have supported our families through this ordeal, it has meant the world to us. We are counting the seconds to hold Laura and Euna in our arms.

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Current Media, the media company backed by former Vice President Al Gore, has cancelled the $100 million IPO that it originally announced in January 2008.

In a document submitted earlier today, Current TV attributed the IPO’s cancellation to the current economy:

In light of current market conditions, the Registrant has determined not to proceed at this time with the public offering contemplated by the Registration Statement. The Registrant hereby confirms that no securities have been sold pursuant to the Registration Statement and all activity regarding the proposed public offering has been discontinued. The Registrant hereby informs the Staff that it may undertake a subsequent private offering in reliance on the safe harbor set forth in Rule 155(c) promulgated under the Act.

The media company is best known for cable channel Current TV, which is broadcast internationally to 59 million homes with markets in regions including the United States, Italy, and the UK. Current also has a strong web presence, tapping into popular social media services like Digg and Twitter for special events like the 2008 presidential election.

The network’s social media efforts during the election were deemed a success by the company, but it was still hit by layoffs in November, when it said that the IPO was being “put on hold”. Current says that there have have been no further layoffs since then, and that the direction of the company has not changed.

Via PEhub

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Most of these “reports” will probably consist of people telling the world that “I’m voting!” or who they just cast their vote for. Who you vote for used to be a private affair, but no more. It is almost as if your vote does not count, unless you IM or Tweet it. (But don’t worry, it does).

On the bright side, when every voter is also a potential election observer, any shenanigans can and will be instantly broadcast over the Web and quickly picked up by the mainstream media. At least there will be a clear record that can serve as a starting point for later investigation if need be. No doubt, there will be false Tweets as well.

But that’s not stopping everyone from piling on the social media election parade. For instance, you can Twitter what’s happening on Election Day by adding “#votereport” to any Tweets, and they will appear on the Twitter Vote Report, which was put together by the guys at TechPresident.

Or you can IM the vote on Meebo, which is partnering with Comedy Central to put Meebo chat rooms on The Daily Show’s Indecision2008 website.

Or you can take a camera with you and make video on election day and put it on this special YouTube VideoYourVote page (which for some odd reason is hosted out of the UK). The best of these will be rebroadcast on PBS.

Don’t like PBS? You can Digg the best election stories on this special Digg election page, which is being republished on Current.TV’s website and will be a cornerstone of Current.TV’s on-air Election Day coverage. Current.TV will also be rebroadcasting clips from 12Seconds.tv tagged “election.” Here’s a gem from 12Seconds.tv, in which video uploaders are asked to answer the question of whether their vote counts:

Still want to get involved? Then grab a widget! And put it on your MySpace page. You can choose between the Obama tax calculator, which tells you how your taxes would change under Obama’s tax plan, and this McCain-Palin widget, which is basically just a commercial (Both are embedded below). The Obama widget has been viewed more than 1.3 million times in the past three weeks, from only than 4,885 installs. The McCain-Palin widget has been installed 13,633 times, but viewed only about 53,000 times. (The SNL Palin-Hillary skit widget, in contrast, has been viewed more than 7.9 million times).

In the end, will any of this matter? Not if you don’t vote. You are gonna vote, right?

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Sarah Lacy’s new book, Once You’re Lucky, Twice You’re Good: The Rebirth of Silicon Valley and the Rise of Web 2.0 (goes on sale on Thursday, pre-order here, get free autographed copy here) does a deep dive into the histories of a number of high profile web startups.

But Lacy was also able to uncover a few stories that were never covered in the day-to-day press. One of my favorites: the story of a failed 2006 attempt by Al Gore’s CurrentTV to buy Digg:

At the meeting Gore ran the room. He charmed everyone on the Digg team. He remembered everyone’s name, and if someone got cut off, he was careful to come back to him and ask him to finish what he was saying. It was quite a contrast to the meeting with Murdoch. “It made me feel so good to know this guy is legit,” Kevin says, remembering and still glowing. “You could just tell.”

…

They came back a few weeks later. Gore was there again, with a glossy PowerPoint presentation that showed the CurrentTV and Digg logos coming together. Gore was standing in front of the screen, eyes on Kevin, with the Digg logo projected across his forehead. Kevin was trying his hardest to pay attention to what Gore was saying, but he was focusing at this large Digg logo on Al Gore’s forehead, thinking, “Oh. My. God.” That night twenty-nine-year-old Kevin called his parents. “You’re never going to believe what I saw on Al Gore’s forehead today,” he said.

CurrentTV ultimately made an offfer “at least in the range of $100 million,” but Rose and Digg CEO Jay Adelson walked away due to issues of control going forward.

Digg has been the subject of nearly constant buyout speculation, starting with a $4 million offer from Jason Calcanis in 2005 and a rumored $30 million deal with Yahoo in January 2006. More recently we reported their recent efforts to sell through investment bank Allen & Co. The complete history is here.

At the time of the offer, Digg had just 1.3 million or so monthly unique visitors according to Comscore. Today, Comscore says they have 13.3 million worldwide monthly uniques (this is almost certainly lower than actual). But sources have been telling us that they’ve been unable to get to their desired $200 million offer and may be raising money instead.

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I will steer clear of yahoo, google, youtube… all the sites that have been covered extensively on this site. Instead, I want to highlight a few of the less covered services.

It’s hard to draw a line between the sites I just mentioned and those I’ll discuss below, as they share many features (and many use Flash as the underlying technology). One difference is the sites above don’t make programming decisions for users. The sites below do offer some form of programming – there are decisions made by someone about what to present on these sites and when to present it. There’s room for both approaches online and while most eyes and venture dollars are flowing to video portals right now, I believe we’ll eventually see a similar interest from the startup community in programming.

I’m Too Old For This!!!

Not surprisingly, much online programming, like MTV Overdrive, caters to an under-25 crowd, but there’s a selection of good stuff for the rest of us: BloombergTV and MLB.tv, for example, offer relevant content and strong channel-like experiences online.

In the youth market, the influence of MTV is unmistakable. ManiaTV, Fuse.tv, MusicplusTV, and CurrentTV, while each certainly different in its own right, believe that some combination of music, reality, edginess, and/or political and social awareness, are the keys to success.

ManiaTv

So this is what happened to Tom Green? Maybe I’m not too old for this, because I like ManiaTv. Check out Freak Show! There’s enough good stuff to watch on here that I’m actually surprised it doesn’t have a bigger audience, particularly given the explosion in video sites in the last 6 months. I think there’s room for this kind of programming and while the Alexa numbers don’t suggest a flop, it’s certainly not booming. Whether or not their audience is sufficient for profitability, I don’t know. At least they don’t have to worry about huge production costs.

CurrentTV

Best known as the Al Gore vehicle, Current is for those a bit more politically minded and socially active. There’s a good lineup of original programming, there appears to be pretty strong community participation, and I find it to be a nice usable site, but it hasn’t taken off. Perhaps the Al Gore movie will provide it a shot in the arm, but as of yet it’s showing no signs of relinquishing its bear hug on its negligible traffic rankings. Will it heat up during the next presidential election? Who knows? I’d have already bet it would have had its day with the many significant polarizing issues in American politics. Perhaps its greatest problem is its more intellectual leanings. It’s not hard to get your friends to watch a horny donkey video, but try getting the same group to watch a video on teaching abstinence in schools.

iBlueTV

Another interesting programming concept with a bit of a different twist is iBlue. IBlue streams several different channels from their site. It seems to range from motorcross to sci-fi to independent filmmaking. There’s some decent time-killing content here. At the very least, I can see it finding an audience with the same college students that like laser shows.

I’m NOT Too Old For This!!!

Classic television programming and old movies (which have been non-primetime TV fodder for years) have also found a home on the web. Recent deals, like Guba’s with Warner, will give added life to the retro movement. Today, AOL leads the pack with In2TV. You can watch 42 “classic” programs from Batman cartoons to Eight Is Enough (it was enough then). Programs can be either streamed in relatively low quality or you can have content pushed to you in a higher resolution format (Hi-Q), which allows a full screen view. With some of the older shows’ bad lighting, the Hi-Q format is necessary. I watched an episode of “Spencer For Hire” through the regular stream and couldn’t tell Spencer from the bad guys when night fell.

Along the same lines, if you have a soft spot for guerillas, you might want to check out Retrovision.tv and AmericafreeTV (and there are others), which offer old television programs and movies. Remember, you get what you get here – hobbyist sites that rely on advertising dollars – so don’t expect perfection.

Aggregators

There are also sites aggregating content and are starting to resemble traditional cable channels. While there are many free sites like MeeVee that direct you to free streams, sites like MobiTV, VDC (Windows only) or JumpTv are offer a hub through which to view many channels through subscription:

VDC

VDC basically takes the cable model and moves it to the internet (and combines it with the worst logo ever). The sound and picture quality are pretty good and it’s easy-to-use. But at 11.95/month, the channel lineup isn’t there yet. Its 20 or so channels are mostly a mix of news and shopping, although they did recently add TLC, Discover, and Animal Planet (all for mobile only right now). They make note of their interest in improving the lineup on the site, so I’m sure more is in the works. While that will increase their chance of success, I believe the bigger issue with VDC is in the model of porting cable to the web. I’ll ask you: Is there any real advantage to a second cable TV subscription, when there are options like Slingbox and Orb that can give you your home cable lineup on your computer or mobile phone? I’d love cheaper cable and I don’t mind getting it over the web, but without an equivalent lineup to my TV, I’m not adding or switching.

JumpTV

JumpTV aggregates hundreds of channels from around the globe. At 9.95/month per channel, it could get expensive, so Jump offers packages, like an Arab language package of 20 channels for 22.95/month. I suspect this particular niche will prove profitable for Jump in the long-term. Thought it’s not the sexiest television offer over the web, it clearly fills a need for consumers, with so many people living outside their birth country these days. While currently ranking around 13,000 in Alexa’s traffic rankings, its steady traffic uptrend suggests some demand is there. The World Cup will probably further increase it’s reach.

MobiTV

MobiTV may eventually have the most compelling offering in the space. They offer 50 channel, cable-like television subscriptions for mobile cellular devices and, more recently, for any device accessing AT&T Wi-Fi Hot Spots. If and when their service can be accessed over the web from any ISP, the need to continue a traditional cable or satellite television subscription comes seriously into question.

Summary

The great content revolution the Internet has wrought is seen in exactly the kind of sites I said I wasn’t going to talk about earlier, like Youtube. Anyone can now inexpensively upload, share and potentially alter content in minutes. As a result, we amateurs are producing and watching video content on a scale we’d never imagined a few years ago. At least 100,000 videos are uploaded daily on sites like YouTube, and this is increasing at a rapid rate.

But this does not mean that television programming as we know it is about to disappear. In fact, I’d argue that the overall quality of programming is higher now than it was a few years ago, perhaps because of the competition for mind share from the web. And some television producers are reaping enough benefits from the web between broadcasts (e.g. Lost) that I believe the next phase will mean altered programmed content, as TV continues its migration from passive to some level of interactivity. It’s already commonplace in TV advertising, so how long before it’s commonplace in programming? Check out “In Men We Trust”. If it will work as advertised, then we’ll watch the show while watching a show within it, and we’ll determine the arc of the story. That’s programmed content adapting to its medium. Interactivity and social networking – two things the web does well — will drive it.