Chictopia, a social network focused on fashion, has launched a new online publishing network dubbed “Everybody is Ugly” that aims to take on Sugar Inc’s empire. The network features a number of online magazines directed towards various demographics, including Male Ugly (for men), Coed Ugly (college students), and Brit Ugly (for Europeans).

The company says that each blog will be edited by experienced fashion writers who will also be accessible through Chictopia’s social network. Because each writer’s profile will be made public, readers should be able to selectively choose the articles that correspond best to their styles – something that can be hard to do with the faceless authors found in fashion magazines.

Chictopia’s flagship social networking site, which launched two months ago, allows users to upload their style photos and browse through outfits their peers have shared. There are a number of similar fashion sites on the web, including StyleMob, ShareYourLook, and MyStyleDiary.

The new blogs may be enough to separate Chictopia from these relatively small networks, but the company may be in for a rude (and dare I say, ugly) awakening when it faces off with Sugar Inc, which has over 8 million unique visitors across its blog network every month.

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