The games are available via wap.aol.com and are provided on a free, ad supported basis, and no downloads are necessary. Advertising inventory will be sold by AOL’s Platform-A’s Third Screen media.

AOL will offer games including Cellufun’s Call of the Pharoah, a game that relies on a social networking “pyramid scheme” to finish it.

New York based Cellufun was founded in 2005 by two former Wall Street security experts Arthur Goikhman and Steven Dacek and has attracted 5 million unique visitors to their games in the past year and 500,000 registered users.

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The idea isn’t completely new; boxing games featuring presidential candidates first surfaced in 2004, but the new game claims to take the genre to the next level by weighing the chance of success of each contender based on polling numbers, and also through the results of people playing the game. For example Hillary Clinton leading in the polls over Barack Obama, and knocking out other presidential candidates in the game would give Clinton a higher success rate in the game itself. It’s also claimed to be the first game of this type for mobile phones.

Users can vote on other characters for inclusion in later releases such as “dark-horse candidates” (Ron Paul and Dennis Kucinich aren’t included in the game currently), cable television pundits or currently elected White House officials.

New York based Cellufun was founded in 2005 by two former Wall Street security experts Arthur Goikhman and Steven Dacek and offers a variety of ad supported free mobile games in a fast growing market segment. See our previous coverage here.

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MobilePet myPhone allows users to care for, play with and feed a virtual pet. Users must keep the virtual pet from getting sick, from feeling neglected and must “avoid visits to the virtual computer store for repair”. MobilePet myPhone users are able to download music from Cellufun’s catalog of artists to entertain their pet. Additionally, users can earn points when their friends visit their pet on their own phones, as well as by successfully caring for their pet; scores are compared with other members in the same gaming community for a place on a scoreboard.

The game is WAP based and ad-supported, delivering a free service that requires no download.

The success of Tamagotchi’s and Nintendo’s Nintendogs would indicate that virtual pet games are wildly popular. Bringing the craze to the iPhone would seem like a logical step.

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