Almost two thousand subscribers watched the UK email newsletter advertising app Amigo launch today after the team of well known developers documented the seven month process on their blog BareNakedApp.com. Carson Systems, the company behind the file delivery tool DropSend and the developers’ resource site Vitamin, developed a loyal following as they blogged about Amigo’s development.

The end product is a simple but elegant web site to facilitate the sale of advertisements for email newsletters. Advertisers design and categorize their advertisements, set a price per click they are willing to pay, a campaign budget and time frame. Email newsletter publishers chose topics describing their newsletter and select ads available to them. They get a few lines of text to add as sponsor information to their email newsletters. Amigo takes 30% of the price per click.
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