Mobile phone ad platform provider AdMob has launched AdMob Mobile Analytics, a Google Analytics style service for mobile advertising.
AdMob Mobile Analytics offers businesses a free solution to maximize commerce, advertising and content on the mobile Internet. AdMob Mobile Analytics helps mobile site owners understand their audience, optimize their content and improve usability. The suite allows users to track site performance metrics such as unique visitors, duration of visit, page performance, as well as user details including geography, operator and device specifics. This information helps mobile site owners tune their sites to the specific consumers visiting their mobile Web presence.
Notably, the service is ad provider agnostic: users can track campaigns by any provider as well as ad campaigns from AdMob.
These look like standard image ads for desktop web pages but they are smaller to fit on mobile screens and they run on the mobile content network. Take a look at the mobile image ads example page to see samples….For advertisers, mobile image ads serve as a branding tool and have shown to have good clickthrough rates. Advertisers using mobile image ads will also benefit because we only show one image ad per mobile page. For publishers, mobile image ads provide added flexibility.
Banner sizes in actual size per the picture right.
The new offering from Google places the company up against Yahoo, AdMob and others in offering a full range of mobile advertising options.
There’s a market for this style of ad, but how big is the unknown question, particularly at a time where mobile phones are moving towards a full browser experience instead of a cut down version.
The other consideration: how many people click on ads on their phones? I straw polled a hand full of people when this question came up months back and I couldn’t find one person who could remember clicking on an advertising on their mobile phone…accept for the odd accidental tap. Would you?
San Mateo based mobile phone advertising provider AdMob has passed the 20 billion ads served mark.
Since March 2007 the company’s monthly impressions have grown from 500 million ads per month to 2.5 billion advertisements per month today. AdMob’s 20 billionth ad impression was from financial services conglomerate HDFC. The ad was served in India at 1:56am GMT on Tuesday, March 25, while a visitor was browsing Cricinfo’s mobile web site on a Nokia N70.
We’ve covered AdMob a couple of times, but it’s a company doing some big numbers that we don’t hear that much about. Their client list is first rate: companies currently using AdMob include Porsche, Ford, Toyota, Adidas, CoverGirl, Herbal Essence, EA Sims, Terminix, TruGreen and Let’s Talk. Where it gets better (and why this is a company just waiting to be bought out) is two key clients: Google and Yahoo. The web’s two leading companies are using AdMob to advertise their services on mobile phones.
A iPhone focused LandRover campaign powered by San Mateo based mobile advertising startup AdMob has seen some interesting results (video demo above).
AdAge has some details on the campaign here, but I obtained some raw figures from AdMob. Of those users who clicked on the Land Rover advertisement, 23% responded to at least one call-to-action on the landing page. 88% of those users watched the video, 9% entered their zip code to find a nearby Land Rover dealership and 3% used the click-2-call action, all of who were highly qualified leads. Of the 3% who clicked to call through the advertisement, 50% of the calls lasted more than 30 seconds and 20% of the calls lasted for more than a minute. Sales figures from the campaign were not available, but consider that the campaign was only 400,000 impressions; if LandRover had managed to sell one or two cars it would make the campaign more than effective.
The results would seem to indicate that the iPhone has become a more effective means of targeted mobile advertising campaigns than regular phones; the integration with Google Maps and the display of video provides a richer experience for both the viewer, and for the company seeking to expose their product.
San Mateo based mobile advertising solutions provider AdMob has announced AdMob for Facebook Mobile, a mobile advertising solution for developers of third-party Facebook applications.
AdMob has enabled optimized mobile ads for Facebook Mobile, which developers can use to monetize their mobile applications. Developers can start showing ads and earning money immediately.
AdMob for Facebook Mobile is said to be the first monetization solution for Facebook Mobile developers. AdMob is now serving 1.5 billion ads a month, up from the 1 billion they were serving when we first wrote about them in August.
AdMob Investors include Sequoia and Accel Partners and management includes staff previously with eBay, YouTube and Google.
Mobile advertising firm AdMob will today welcome former engineering manager at Google Kevin Scott to its executive team. Scott will be responsible for software engineering and operations as AdMob builds its infrastructure to enable billions of targeted mobile banner and text ads.
Scott was Senior Engineering Manager for Google, where he led Google’s advertising quality engineering efforts focused on improving the relevance of ads to users and increasing ROI for advertisers. Scott’s time at Google also included M&A work for two successful acquisitions, establishment of the annual Google Faculty summit, and creation of a number of leadership development and engineering education programs.
Omar Hamoui, Founder and CEO of AdMob told TechCrunch that they are thrilled to have someone with Scott’s experience join their startup. “Kevin brings unparalleled experience building ad servers that maximize targeting and quality. Adding Kevin validates and empowers AdMob’s approach and leadership on the challenges of targeting and optimization for the mobile environment.”
AdMob is currently in the process of introducing new mobile advertising capabilities around mobile-specific targeting and relevance. We first wrote about AdMob in August where we noted that AdMob had seemingly slipped under the radar in terms of attention whilst competitors have been acquired. Admob currently serves over 1 billion mobile ads a month.
AdMonitor, a Google Maps mashup from mobile ad serving company AdMob, provides real time data on who is viewing mobile ads worldwide, including the network they are on and the phone they are using.
San Mateo based AdMob has seemingly slipped under the radar in terms of attention whilst competitors have been acquired; Third Screen Media was acquired bought by AOL and Screentonic was acquired by Microsoft. And yet this is a company with some great stats and backing. AdMob is now serving 1 billion mobile ads a month and has amongst its investors Sequoia and Accel Partners. Director Maynard Web was COO for eBay between 2002 and 2006 and staff include Tony Nethercutt, the former VP of Sales for YouTube and Kevin Scott, a former senior engineering manager for Google.
The AdMonitor mashup provides an accessible way of seeing just how many ads AdMob is serving. Notably, Nokia would still appear to remain the world most popular provider of mobile phones.
Mobile phone ad platform provider AdMob has launched AdMob Mobile Analytics, a Google Analytics style service for mobile advertising.
Banner sizes in actual size per the picture right.
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