I’m a big fan of keeping things simple, but that doesn’t mean things have to be bland. Google search results are pretty bland. Sure, sometimes you get returned things like YouTube thumbnails or pictures, but many results are still just a monotonous stream of blue links. Google tried to break this stream up a bit with its Search Options, an expandable feature, that gives you a left-side toolbar. But even that is just a bland series of links. Google is finally thinking about changing that.

Today, Google has begun testing a new look for Search Options. This offers more visual approach to this sidebar, including colors and graphics (oh my). As you can see in the screenshot, “Everything” (regular Google results), “News,” and “Blogs” are a few of the newly visual tabs. There is also a “More” area that shows other things like “Maps.”

Before there was an iPhone, Android and App Store, there was Yahoo! Go. Launched in 2006, Yahoo! Go was an application offered news, mail, weather, traffic, and Yahoo! search from a mobile device. Today, Yahoo is announcing that Yahoo! Go will be shutdown on January 12, 2010.

The app seemed to be ahead of it’s time when it launched but now is useless thanks to Yahoo creating prettier, more powerful, personal content-focused apps that specialize in products, such as Flickr, Yahoo Finance and Yahoo Messenger. Yahoo released three versions of Yahoo! Go but hasn’t released a new version in the past year. The last iteration of the app included a mobile widget platform and was available on select Nokia and Windows Mobile devices

Remember all that talk about Bing starting to fizzle in September? Well it didn’t happen, and now October numbers and Bing gained another half a point to reach 9.9 percent market share of U.S. searches, according to comScore’s qSearch service. Five months after launch, Bing has steadily gained two points of market share.

And it is keeping the pressure on, with deals to index realtime data streams from both Twitter and Facebook (Google also has a deal with Twitter, but not Facebook), a deal with Wolfram Alpha for nutrition and diet data, and the constant rollout of new features such as better video search.

This past summer, Daniel Raffel was desired. Google was pushing hard to hire the product manager, we hear from a source. And there are whispers that Twitter and Facebook were also in pursuit of his services. Basically, it seems like he had his choice of the companies in Silicon Valley that everyone wants to work for. So where did he end up? Yahoo.

Yahoo hasn’t exactly seemed like the ideal place to work over the past couple of years. Besides just the Microsoft acquisition offer distraction (and subsequent search deal), and the CEO shuffle, the company has lost much of its sterling polish that it once had during the dot-com era. But what’s even more odd is that Raffel has worked at Yahoo before. It’s where he made a name for himself by helping to create Yahoo Pipes, the popular content mashup tool. But a few years ago, Raffel took off to work at Pioneers of the Inevitable, where he helped make Songbird, the open source desktop music player.

After two straight quarters of annual declines (aka, the Great Ad Recession of 2009), it looks like online advertising revenues stabilized in the third quarter. The combined online advertising revenues of Google, Yahoo, Microsoft, and AOL rose 1.2 percent to $8 billion. While the online advertising industry is not out of the woods yet, it might be stabilizing.

At least it is for Google, which was the only one of the four horsemen of Internet advertising to see its ad revenues rise in the quarter (up roughly $400 million from both last quarter and last year). Yahoo, AOL, and Microsoft were all down on both a sequential and annual basis. (All the individual company figures are in the table below). Google benefits more from search advertising and is less exposed to display. The question now is whether display advertising will follow the recovery already being experienced by search advertising.

It appears that both Yahoo and Microsoft are duking it out to help power the technology for India’s Unique Identification project. Spearheaded by Indian tech czar and Infosys co-chairman Nanden Nilekani, the project aims to assign every Indian citizen with a unique identification number that will identify him or her, similar to a U.S. social security number.

This is no small task considering India’s population of 1.2 billion citizens. It will involve a powerful technology to assign the numbers and a vast database to organize each unique ID. That’s where Microsoft and Yahoo come in.

Yahoo seems downright incapable of keeping its best people motivated enough to stay on in Sunnyvale.

The latest person to jump ship is Utkarsh Srivastava, who has resigned from his position as Senior Research Scientist at Yahoo! Research to join micro-sharing sensation Twitter. Louis Gray caught wind of the new hire at Twitter early, keeping tabs on the company’s own Twitter list of employees.

Now Srivastava has confirmed the news by means of, evidently, a tweet.

PHP founder Rasmus Lerdorf has left his long-held position at Yahoo, according to his Twitter account. Lerdorf joined Yahoo in 2002 and has worked for the company as an engineer since. Lerdorf is most notable for creating the original PHP engine, and for being a notable open source developer, speaker and author. Lerdorf developed PHP in 1995 after building up a collection of C macros that he was using in web application development. The original meaning of the anagram is ‘Personal HomePage’, and the language and environment are still the most popular in use on the web today.

I corrected the headline for one of the articles I published earlier today about an investment made by Bassel Ojjeh in ArabCrunch.NET.

Turns out Ojjeh is actually no longer senior vice president and head of Yahoo!’s strategic data solutions group. The man apparently left the company a few weeks ago but hadn’t yet found the time to change his LinkedIn profile.

Bassel Ojjeh started his career in the software business as developer and later senior manager of Fox Software, which merged with Microsoft in 1992.

Last week Google launched the Music Onebox — a special new music search product that lets users stream songs in their entirety for free. Today, Yahoo Video is answering by improving its music video search offering. When you search for a song or artists, Yahoo will extract music videos of the most popular songs and albums for that artists or band. It appears that most of the songs are pulled from YouTube, Last.fm and other music sites.

So a search for U2 on Yahoo Video will show a list of the band’s albums, such as The Joshua Tree, and the music videos for popular songs, such as “Beautiful Day.” When you click on an album, you’ll see the music videos for all of the songs on the album. If you click on an album or song, it will show videos for the album or song in an overlay page.

With 600 million unique visits per month, Yahoo sees a large amount of traffic to its sites. In order to maintain sites in the cloud, Yahoo uses Traffic Server, a piece of software initially acquired via Inktomi, to support this massive amount of traffic. Tomorrow, Yahoo will be debuting an open source version of Traffic Server. The code is available through the Incubator project at the Apache Software Foundation.

Traffic Server enables the session management, authentication, configuration management, load balancing, and routing for an entire cloud computing stack. Yahoo says that with the open source version of Traffic Server, organizations can benefit from access to cached online content. In addition, Traffic Server enables faster responses to requests for stored Web objects, such as files, news articles or images.

At today’s Yahoo analyst event, Yahoo exec Bryan Lamkin shed some light on the company’s recent status update numbers. Yahoo launched its “status-casting” feature a few months ago, which added basic status updates to its Mail and Messenger products. In both Yahoo Mail and Messenger 10, you can update your status and all of your contacts who also use either of those two products can see your updates.

Today, Lamkin says that Yahoo is seeing 800 million status message updates per month through this new feature. AIM has been doing this for sometime now, so Yahoo’s status update feature isn’t new but the quantity of updates is certainly something worth noting. The integration of these status updates into mail and IM represents the merging of private and public messaging.

Remember when Yahoo started to roll out its new homepage last summer? It’s been live for all users for about three months now, and today Yahoo’s annual Analyst Day, senior vice president Tapan Bhat gave an overview of how the redesigned homepage is performing. In the past three months, pageviews are up 9 percent, and time spent on the homepage is up 20 percent.

The whole focus of the redesign, and across Yahoo in general, says Bhat is to increase what he calls PageYield. The yield of a page on Yahoo is measure of how engaged consumers are with that page. (As opposed to PageRank, which is how Google scores pages on the Web in its search results). PageYield is a measure of how much time is spent on each Yahoo page and how many pageviews it gets, but also how much downstream traffic the page generates, and how often people come back.

Not wanting to be left completely behind, Yahoo will soon launch their own real time search engine too. But unlike Microsoft and Google, they won’t be partnering with Twitter and Facebook directly for the data (perhaps memories of their ill-fated blog search engine from 2005 linger). Instead, we’ve heard, they’ll work with one of the existing real time search engines. If our source is correct, that partner is OneRiot, and the product will launch very soon.

There isn’t much more to say about this right now. We’ve reached out to both Yahoo and OneRiot for comment and await their reply. The look of the Yahoo search results may look similar to the OneRiot/WebMynd Firefox plugin that adds real time results to the side of normal Google search results – it certainly makes sense to keep the results separated. See image below.

OneRiot has raised $27 million to date in venture capital.

It appears that Yahoo Mail is suffering from an outage. Complaints from Yahoo Mail users are all over Twitter. It’s unclear how extensive the outage is and what is causing the issue but we’ll report back when we find out.

Yahoo Mail is currently the No. 1 Web mail service with 300 million people using it worldwide, so even a smaller outage could result in a large amount of people not having access to their email accounts. Competitor Gmail also succumbed to a serious outage recently, leaving users with nearly eight hours of downtime.

Yesterday at the Web 2.0 Summit, Founder’s Fund managing partner Sean Parker gave a provocative presentation entitled “The New Era Of The Network Service.” In it, he argues that so-called “network services” like Facebook (which he helped start) and Twitter will soon dominate the web, rather than “information services” like Google and Yahoo.

It’s a very interesting idea, to say the least, and obviously you’re interested in it, as about 200 of you commented on it yesterday. So we’ve obtained Parker’s full slide deck from his presentation. Find the full presentation embedded below, definitely worth the read.

Billionaire investor Carl Icahn is resigning from Yahoo’s board of directors. According to MarketWatch, he said “there was not a need at this time for an activist investor” at Yahoo anymore and that he’d rather focus on other companies. The subtext there being that either A) he feels that his work is done and he can move on now that the search deal with Microsoft is moving towards government approval, or B) he can make more money by trying to control some other company.

My mother always yells at me when she looks at my pictures on Flickr, saying that I don’t take enough pictures of people. The truth is, I do, I just put most of those on Facebook because it’s a billion times better for pictures of your friends because you can easily tag them. Now Flickr is gaining the same functionality — but better.

Its new “People In Photos” feature is long overdue. With it, you’ll be able to select a picture and start typing a person’s name, which will then scan your Flickr contacts to see who it should add as a tag to the picture. And like Facebook, you’ll be able to draw an outline around someone’s face to show exactly who they are in the picture.

We’ve just learned that Scott Dietzen, VP Applications at Yahoo who worked on key products such as Yahoo! Mail, Messenger, Flickr, Answers, Groups, and Zimbra, has left the company. The surprising news comes on the same day the Sunnyvale company is announcing its not-too-bad yet not-excellent-either third quarter earnings.

Scott Dietzen joined Yahoo with the acquisition of open source email startup Zimbra, where he was President and CTO. Dietzen went on to replace Brad Garlinghouse, Yahoo’s former SVP of Communications & Communities, when he left the company in June 2008.

Yahoo announced third quarter earnings today, showing net income more than tripling to $186 million, or $0.13 a share, nearly double analysts estimates of $0.07 a share.

This was definitely a financial achievement for Yahoo CEO Carol Bartz, but it was done almost entirely through cost cutting. Total operating expenses of $775 million was pared down by $169 million from a year ago. In comparison, net income rose $130 million from a year ago.

What investors really want to see is revenues go up again. Unfortunately, Yahoo’s total revenue was down 12 percent from last year to $1.6 billion. And revenues minus traffic acquisition costs (the money Yahoo shares with advertising partners) declined 14 percent to $1.1 billion. On the bright side, revenue were flat with the second quarter by both measures. On the conference call, Yahoo is characterizing revenues as “stabilizing.”

My notes from the conference call Q&A after the jump.