Finance sites like Yahoo Finance and Google Finance haven’t changed much in the past ten years. The fonts are different. Maybe there’s some more real-time quotes and fancier, interactive charts. But at their core they all follow pretty much the same formula: dump as much data on the individual investor as they can and let them figure it out. Wikinvest, which started out as a crowd-sourced investing site, is trying to change all of that with a complete redesign that is being turned on tonight for members who log in.

Over the past two years, Wikinvest has become a great resource for researching stocks but some of its most interesting data was hidden away. It is not a daily habit like other finance sites, attracting only about 500,000 unique visitors a month. The redesign aims to change that by putting all of Wikinvest’s industry- and company-specific data front and center. Each stock page has a chart, key metrics, a news feed, wiki analysis, and opinions from bulls and bears.