While the launch of Brightcove has garnered no shortage of attention today, it wasn’t the only important video news of the day. Google’s first “Sponsored Video” had its debut as well. Titled The Domino Effect, it’s Diet Coke and Mentos part II from the guys in white lab coats – EepyBird. Sponsored of course by Coca Cola and Mentos. What portion of the ad money goes to the video creators hasn’t been disclosed.

The original Diet Coke and Mentos video that the pair made was much more entertaining and brought them a reported $35,000 when they posted that video on Revver. Reeling in viral video stars with promises of revenue sharing has been Revver’s strategy – apparently they got beat at their own game when EepyBird got this Coke, Mentos and Google deal.

The official Google Blog said today that this was just the first of what they hoped would be many Sponsored Videos. This is not a long tail approach that’s being taken so far to monetize Google Video content. People interested in participating in the Sponsored Video program are directed to a Google Video page that says it is for publishers with more than 1000 hours of video available. The advertising on the EepyBird video is a very produced post-roll. This isn’t massive upload of user generated video content with AdSense wrapped around it. Perhaps that will be the role of YouTube and Google Video will be for relatively high-brow, formally produced video footage.

It’s fascinating to see Google, the creator of possibly the best long tail monetization engine in history, launching a video program focused on elite producers only. On the same day Brightcove launched a free for all network aimed at a much larger number of video producers and Metacafe took the bulk approach with their new Producer Rewards program. Metacafe is paying publishers $5 for every thousand views of a video after the first 20,000.

I’m sure that things will change with time, but perhaps Google has come to terms with the fact that hipness isn’t what its in-house video service has to offer. Perhaps it’s class they are seeking. If, in this world today, high class means hundreds of exploding Diet Coke bottles followed by an advertisement then perhaps what they are doing makes sense. Whether Google can split large advertising revenues with elite amateur video producers and build and sustain a vibrant, creative and authentic video community out of that is doubtful. The second EepyBird video sure felt stale.

People watching Google Video closely noticed a change this week in the upload area – the restrictions on uploading “pornographic or obscene” material is now just a restriction on “obscene” material. They’ve also added a “mature and adult” category to the genres and removed (I believe) a box on the initial uploading page that must be checked where the uploader certifies that the “video is not pornographic or obscene material”.

This may or may not mean Google is allowing, or preparing to allow, porn. Videos containing nudity are clearly available on the site, and many were uploaded months ago (for example, is this porn?). But nothing hardcore seems to be on the site.

Also, the box requiring uploaders to certify that content is not pornographic is still in certain areas, such as the “edit video” area of the site. And the terms and conditions still prohibit pornographic material.

It’s strange that Google is allowing classification of content as “mature and adult”, and allowing video containing nudity (which is arguably porn), but still restricting pornography through the terms and conditions and in the video edit section. Either they’re just testing the boundaries of what their users will allow, or in the middle of making changes that could allow more hardcore content. Either way, porn is big business, and I’m sure Google has thought long and hard about how to get their piece of it.

More if and when this develops, and see Google Blogoscoped for their view. Thanks for the tip Razvan.

See our profile of Pornotube, a porn specific YouTube competitor, as well.

Note: There are some statements above about Google removing the no-porn check box, etc. that I can’t confirm. If there are any hard-core users of Google Video out there that have corrections or clarifications, please let me know. Better yet, if you are a Google employee and know what the real story is, please leave a comment.

We mentioned that Google is testing out a new interface for watching videos in a post yesterday. Razvan Antonescu, emailed me with a tip on how to see the new interface for yourself. Google Blogoscoped also wrote about this.

To see it, view any video (like this one), then replace the URL with “javascript:setCookie(’np’,'old’);window.location.reload();” and hit enter. A yellow-highlighted option to “Try our new page layout” will appear in the top right. Click that and you’ll see the new layout.

The key differences seem to be a smaller, resizable video screen, more descriptive data and comments (a recent addition) below the video. Google is also showing related videos on this new screen and more ways to embed the video on other sites.

Old (top) and new interfaces are shown below:

Google, which never, ever kills products, just did the equivalent of taking Froogle out back and shooting it in the head. As Steve Rubel noticed yesterday, Froogle was taken down off the Google home page and replaced with Google Video.

Hitwise shows exactly what happens to a site when it’s removed from, or added to, the Google home page. Google Video soars, Froogle plummets.

Google Video is also testing out new YouTube-like features (screen shot here). We sure don’t see this kind of product attention showered on Froogle.