Google Reader is a very useful service for consuming your news feeds (assuming you still use RSS), but it lives in the browser, which means it doesn’t the responsiveness and polish of a desktop app. For all those Mac users out there looking for the best of both worlds, I present to you Gruml, a new desktop Google Reader application.

Gruml is a lightweight application that sits in your dock and menu bar, and gives you all of your RSS goodness. What’s great about Gruml is that it brings a lot of the features in Google Reader that we’ve come to know and love and brings them into the desktop client, including features like starring, “liking,” and sharing posts (with notes and tags), and reading headlines that friends share with you.

A few days ago, I sent out a tweet wondering how long it would be until Google Reader added a tweet button to the bottom of each feed item. My guess was that it would be very soon. I was quite right. Today, the Google Reader team has unveiled a bunch of new updates to the product, including, yes, the ability to easily tweet any item.

But that’s hardly all this update contains. You can also now easily send feed items to a number of places including Facebook, MySpace, Digg, StumbleUpon, Blogger, and others. To enable any of these, simply go to the “Settings” area of Google Reader and enable the ones you want to use. If the services you want aren’t listed, you can even customize the “Send To” feature to enable sending items just about anywhere.

At our Real-Time Stream CrunchUp event last month, one of the most interesting things that was demoed was PubSubHubbub, a new protocol made by a few Googlers in their spare time to improve the speed at which Atom and RSS items travel around the web. As expected, they have a big player on their side now: Google Reader.

The Reader team notes today that it has begun the adoption of PubSubHubbub, starting with the publishing of Shared Items. As you can see in the demo video below, with PubSubHubbub support, when you share an item in Google Reader, it instantaneously shows up on services like FriendFeed (which pull in Reader Shared Items).

Ben Darnell, a key member of the Google Reader team, has left Mountain View to jump into startup life. Darnell bailed Google for FriendFeed, which was founded by ex-Googlers and notably in part by Kevin Fox, who used to work with him on the Google Reader team.

Darnell is FriendFeed’s first hire in over a year, and will get employee badge number 13. He starts today, and according to the blog post announcing the steal, he’ll be bringing his “ninja-fu data-storage and scalability skills” to the startup.

I was reading Darnell’s blog and I noticed something funny: back in May, he blogged about his experiences playing around with Google App Engine and coming up with FriendFork. The latter is a quick product mashed together to make it easier to consume, indeed, FriendFeed in Google Reader.

It seems like just yesterday we were complaining about the lack of options for the new “like” functionality in Google Reader. Okay, it was two days ago. And Google has already responded. A new option in the settings menu of Google Reader allows you to “Only show “Likes” by people you follow.”

It’s not quite the on/off switch that some people wanted for the feature, but I’d bet that eventually we’ll see that too. Still, this should ease the pain of those who simply did not care what RSS items random people like. Now, it will only be those users you know, or at least said that you know and want to follow. And I suppose if you really want to turn “likes” completely off, you could just unfollow everyone. But that’s probably not the social evolution Google was hoping for with the product.

As we expected, the new “like” functionality in Google Reader seems like it’s seeing some good usage. Certainly, given that “likes” are fully public, we’re seeing much more social activity on feed items than previously with Google Reader’s “share” or “share with note” functionality. And that’s good. In a world of Twitter, FriendFeed and Facebook, where social sharing is very easy, Google Reader needs to become more social, more alive, if it’s to continue growing.

But quite a few people don’t like the functionality — at all. A search of “Google Reader Likes” on Twitter returns results that are nearly evenly mixed between people curious about the feature, and those that wish it would go away. Says one user on Twitter, “Hating the new “like” feature in Google Reader. I don’t want to see Likes from the Unwashed Masses. Anyone know if I can disable or filter?” That seems inline with what many are saying. They don’t care who liked a story, and want a way to turn the feature off. And one user has already created a script to do so.

As we’ve noted for some time, Google Reader’s social features leave a lot to be desired. The search giant is slowly moving in the right direction towards making shared items more accessible between friends, but it’s still rather clunky. Today, the functionality receives yet another upgrade, including one that may finally spur social usage — “liking” items.

Beginning today, you can search for people who are sharing items via Google Reader. Previously, people either had to be in your contact list or you had to share your ridiculous Shared Items URL. For example, mine is http://www.google.com/reader/shared/14881661495900338150. But now, someone can just go and search for “MG Siegler” and my name will pop up with an option to subscribe to my items with one click. In addition, there is also a way to add a link to your Google Reader Shared Items from your Google Profile page now.

Perhaps the biggest barrier to entry to using a feed reader for most people is building up a collection of good feeds. Sure, you can import someone else’s OPML file, but most people have no idea what that means, let alone how to do it. The “Browse for stuff” area of Google Reader is a better solution, as it offers a front-end way to subscribe to some suggested feed. But up until now those have been suggested by Google. Starting today, you and your friends on Google Reader can make your own bundles and share them.

And creating these bundles couldn’t be easier. You simply click on the “Create a bundle” button in the same “Browse for stuff” area, and you are given an area on the page in which you can simply drag and drop the feeds you wish to add into this bundle. You then name the bundle and give it a description, and you’re all set. If you choose to add the bundle to your shared items, you friends on Google Reader will see them.

Google has released a new version of Reader that’s been tweaked a bit. Google has added a new set of tabs in the trends page called “Friends Trends,” where you can see which friends share the most content and whose shared items you read.

Another change relates to the comments feature, which is now available to Reader’s non-English users. Google says that sources of items in Reader are now visible in the comment view and makes it easier to mark items as saved.

A lot of people use Google Reader as their primary RSS feed reader, so you’d think its social features would be extremely popular. But they’re really kind of lame, and extremely underpowered. And Google knows this, that’s why it’s continually shifting the way it presents the social elements. The latest change today allows users to more easily find and share with friends of friends. That is to say, if you have a friend sharing an item with you, and another one of their friends comments on it, you can now get access to that friend.

This idea isn’t really anything new, in fact, FriendFeed (aka the primary source of Facebook’s innovations these days), has been doing something similar for a couple of years now. The reason for doing this is obvious: If you don’t have a lot of friends on a service, the friend of a friend element pipes more content into your stream to make things more active, and thus, more appealing to use. But FriendFeed is doing this much better than Google Reader is, so far.

Just as children love hunting for Easter eggs, we love finding virtual Easter eggs in software and Web apps—those intentional hidden messages, features or jokes built into the software that users in the know may stumble upon at some point during their experience with the application. We’ve compiled a list of some of our favorite software Easter eggs of all-time (in no given order) in light of today’s holiday. Of course, there are many more Easter eggs out there. Tell us us your favorites in the comments!

At the beginning of each year I traditionally publish a list of my favorite startups and products. This is the fourth year I’ve done this – previous lists: 2006, 2007, 2008. You guys get to pick the winners of the Crunchies – this list is all mine.

This is a list of the products I tend to use daily. Some are for work (Wordpress, Delicious, Zoho, etc.), some are for fun (MySpace Music, Hulu, etc), and some are useful for both (Digg, Skype, YouTube, etc.). But I use most of them every day, or nearly every day, and I would not be as productive or happy without all of them.

The list changes a bit from year to year, and is also getting longer (see chart). Just three products have been favorites all four years: TechMeme, Skype, Wordpress. TechMeme continues to be the news aggregator I check multiple times per day to keep up on tech news. Skype is the instant messaging and VoIP platform that I use most often, and Wordpress software powers all of our blogs.

I’ve added nine new products, including one gadget (which I’ve left off in the past): Animoto, Friendfeed, Hulu, iPhone 3G, MySpace Music, Pandora (which was on in previous years) Docstoc/Scribd and Yammer.

Last night we released the finalist names for the Crunchies Awards. Vote here for who you think should win. We’ve set up a site that is pretty self-explanatory, with all of the names of each finalist for every category, along with links to their Websites and Crunchbase profiles where you can learn more about each one before voting. The Crunchies represents the best the Web had to offer in 2008, and you get to help choose who will win. Below is a voter’s guide for two of the major categories to get you started.

Best Overall is the big prize. Amazon Web Services makes it as a finalist this year because of the sheer number of startups that are built on top of its cloud computing infrastructure. Facebook won last year, but makes a return as a nominee due to popular demand. Facebook continued to gain massive mainstream adoption in 2008 (with 140 million members now) and launched some major initiatives to extend its social computing platform beyond its site, most notably Facebook Connect (which by itself is a finalist for Best Technology Innovation, going up against Google Friend Connect). But does Facebook deserve to win again?

If you use Google Reader as your primary feed reader, you might notice that it has a different look today. The corners are less rounded all the drop shadows are gone. Overall, it has a more featherweight feel, and the sidebar sections are now collapsible. It’s a bit faster too.

Shared content from friends is now given more prominence. (FriendFeed envy, perhaps?) You can hide the counter telling you how many posts are unread, in case that just makes you feel like you can never keep up with everything. Sometimes you just don’t want to know how much you are missing.

When we first wrote about Genwi a year ago, it was a social feed reader with content feeds that could be organized by different categories (blogs, news, videos, music, podcasts) and shared with your friends. Today, it is relaunching with a completely new design that takes into account what your friends are doing across the Web as well.

You can think of Genwi as a combination of Google Reader and FriendFeed with sophisticated search, auto-categorization, and filtering features. As before, Genwi is a super RSS feed reader. It suggests feeds by category, or you can add your own (via search or by importing an OPML file from another reader). You can also invite your friends by giving Genwi permission to match its members to your contacts in Gmail, Yahoo Mail, LinkedIn, AOL, Outlook and elsewhere (although it does not have Facebook integration yet).

Once you do that, you can track your the social activity of your friends across the Web, just like on FriendFeed. Anytime a contact does something on Twitter, Digg, Flickr, YouTube, or other social media sites, it appears on Genwi.

So far, so what. But Genwi has some interesting features that could push the ball forward in the Web filtering/lifestreaming game.