
One of the original goals of Google has always been to help people find the information they are looking for and get out of the way as fast as possible. It was a point of pride, and in fact a design principle, to get people off the search results page to other places on the Internet. Yahoo was the site that tried to keep you from ever leaving, Google was the opposite.
Well, it was easier to send people away when Google was just a search engine. Now it has apps and Gmail and Google Maps and Google Books, and a lot of other reasons to stick around on Google itself. But there is still a clear demarcation between its content/communication sites and search. At least there was until late last week when it launched Google Places on Google Maps. Google Places is a local search page for restaurants and other local businesses that brings together the address, phone number, Website, maps, description, directions, photos and reviews all on one page.
When you click on a pin for a local business or place of interest on Google Maps a bubble will open up, and if you click “more info” sometimes it will take you to the Google Places page. So far, so good. Google Places is simply making Google Maps better, right?
The concerns arise, however, back on Google’s main search page, where Google is indexing these Places pages. Since Google controls its own search index, it can push Google Places more prominently if it so desires. There isn’t a heck of a lot of evidence that Google is doing this yet, but the mere fact that Google is indexing these Places pages has the SEO world in a tizzy.