Back in 2007 I did a column on TBD, a social network aimed at baby boomers. I’d spent some time looking at the space, and thought TBD was the best designed site, avoiding Eons age restrictions and fascination with death and building something a bit broader than Gather. The site borrowed heavily from what worked on sites like Yelp and Facebook, the design was delightful and it gave you fun, addictive get-to-know-me activities. I was also incredibly impressed by its founder Robin Wolaner.
But there was still a central question: Would a social network aimed at baby boomers appeal to the demographic? As it turned out, no. The site is shutting down. Below is the letter to users from Wolaner. (Pictured)


























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