There are dozens of bookmarking services out there, but most are eclipsed by the size of Delicious. However, Blue Dot’s bookmarking service has remained a favorite of ours because of their ability to consistently innovate their interface. Today, with their re-launch as Faves.com, is no exception.
The relaunched site adds features making their bookmark database more relevant and easier to use for anti-social bookmarkers. At the core, it has the same social and privacy features of the old Blue Dot. However, they’ve added a new method of finding trusted links that doesn’t require building yet another social network. The new site adds a topic network that does a lot of the networking and recommending implicitly along with an easy-to-use feed reader for sorting through new links. It’s kind of like Digg and Delicious combined with Google Reader.
The topic network lets users follow and contribute to clusters of links by subject (software, business, Apple, etc.). When submitted, links are categorized by their system and ranked by a score similar to Digg. The score for each link is based on the number of votes, the “karma” of the submitter, and implicit votes such as the number of clicks a link has. Users whose links are more popular in a category, have higher karma.
Users can subscribe to these topics via RSS or through the site’s new link reader. The reader is like a specialized Google Reader for your bookmarks, which can be sorted by popularity, time, and read/unread. Each link lets you easily vote up ones you like or share them with friends. As you scroll through the links, they are marked read and moved out of sight for the next time you return. The reader makes it very easy to sort through dozens of new links in the time it would normally take me to review a few.
The URL change is also part of the Seattle based companies effort to gain greater reach, which they felt was slowed by the relative obscurity of a .us domain. While the site has attracted a significant audience of over 1.1 million visitors a month, the growth rate has stayed fairly level. They’re making a big bet that the new features and .com domain will give a boost those numbers. All in all, they look to be off to a smart start.

Each page is populated based on users bookmarking and tagging a page. If enough people bookmark it, that link goes to the top of the Buzz list for that tag. As soon as another bookmark with that tag makes it over the Buzz threshold, it is added on top of the old no. 1 and pushes everything else down (like Digg). The result is constantly refreshed content relevant to a given tag. Users can subscribe to the RSS feed for that page, too.
The key is that Blue Dot is useful to readers immediately without registering for an account. Readers who click on the Blue Dot link to save an article on a partner site see a small pop up box from which they are able to send that article by email to anyone. The article is saved in an account automatically created for them without registering for Blue Dot. A cookie on the browser associates the user with that account and an email is sent to introduce Blue Dot’s full feature set and direct them back to the Blue Dot site to read friends’ comments about the emailed item.
Comments Blue Dot lets friends leave comments in response to items you’ve bookmarked. That’s not completely unique, but it’s a good feature that’s far from universal. The fact that comments are limited to your friends will cut down on unhelpful feedback, they say. Could go either way, I think.







