Today at the RealTime CrunchUp, representatives from some of the top companies involved in location based services came together to talk about the current state and future of geo-based services.

Participating in the panel were:
Matt Galligan, co-Founder of SimpleGeo
Ryan Sarver, Director of Platform at Twitter
Tristan Walker, VP of Business Development at Foursquare
Steve Lee, Group Product Manager Google Maps for Mobile and Google Latitude
Justin Shaffer, Founder of Hot Potato
Elad Gil, CEO of Mixer Labs
Moderators were our own Erick Schonfeld and MG Siegler.

Rippol, the video discovery site that combines both complex algorithms with user suggestions to surface interesting content, has launched to the public at today’s RealTime CrunchUp.

We recently took an in-depth look at the service, but for those who haven’t seen it yet, here’s a recap: Rippol looks at your video watching activity on the site, as well as that of your friends and people in your demographic. It then looks at meta data from video content ingested from sites like YouTube and Hulu, and uses machine learning to identify videos it thinks you’ll like. From there you can browse through various genres to look at recommended videos

At our Real-Time CrunchUp today in San Francisco, we are hosting a panel titles “Media Streams: Are These The Utlimate Marketing Vehicle?”

Panelists include Sean Rad, CEO of Ad.ly; Ryan Amos, co-founder of DailyBooth; Jesse Engle, CEO of CoTweet; Robin Bechtel, a celebrity agent and Philip Nelson, SVP of strategic development for NewTek.

Below find my live notes (paraphrased):

Today at the RealTime CrunchUp we saw the launch of VideoLobby, a new service founded by Peter Urban that’s looking to make it easier to create professional-looking webcasts, complete with custom branding. The service is an extension of Urban’s “sales software for real people” service Smibs.

Urban says that while some other services offer embeds, you’re generally responsible for building your own branded site to insert those in. That’s where VideoLobby comes in: the site helps you build your own custom video portal, and then allows you to include streams from services like Qik, Ustream and Justin.tv. The company calls itself the “Blogger for real-time video”.

The service doesn’t just make your page look nicer, though — it can automatically pull in comments from Twitter and Facebook, and also allows users to submit questions directly from the show’s page. Stream administrators can use a management system to heck off their questions as they answer them. And the service is completely free.

Rotten Tomatoes is a great site because it takes all the movie reviews from around the web and condenses them into an easy-to-understand aggregate score. But let’s be honest: Most movie reviewers suck. Why not instead rely on people in your social circle to recommend movies to you? That’s the idea behind FlixUp.

This new iPhone app unveiled at our Realtime CrunchUp event in San Francisco today essentially scans Twitter for what people are saying about a movie and shows you a rating based on that. It can return a general score from across Twitter, or the tweets about the movie from people you follow on Twitter.

You know the retweet button you see on content spread throughout the web? You can thank TweetMeme for that. Long before Twitter’s new Retweet functionality existed, this button was the way to share on Twitter. And it still is for content not on twitter.com. But now it’s time for TweetMeme to think about making money. And they’ve come up with a way that people are either going to love or hate.

At our Realtime CrunchUp in San Francisco today, TweetMeme founder Nick Halstead has unveiled AdTweets. As you might expect, this involves ads that appear on your site — but with the addition of a retweet button. Yes, you can also retweet these ads just as you would any piece of content.

The first randomly selected audience winner today at the RealTime CrunchUp is SuperFeedr. They are an API service that works with both XMPP and PubSubHubbub (which launched at the first CrunchUp) to create realtime content feeds.

As they noted on stage, it’s hard to demo something that is API only, but one implementation that we’ve written about before is Excla.im, which we wrote about recently. This allows for the realtime tracking of keywords on Twitter via IM. But this idea works for all content.

With services like Ustream.tv, Justin.tv, Kyte, and Qik bringing live video streaming to the masses, the web is turning into a viable competitor to television for real-time content. But while all of these services are great for bloggers remotely broadcasting footage,or streaming live events, but they come with a few problems: video content isn’t optimized for search engines, and unlike TV, there’s no closed captioning. PlyMedia is looking to change that.

The company is launching a service that will offer real-time captions and super-fast transcriptions to suit the needs of live streamers.

At today’s Real-Time CrunchUp, Mozzler launched its real-time search engine based on Twitter. Mozzler, which has real-time functionality, searches Twitter for the most popular content in the last six hours based on retweets.

You can search Mozzler by keyword, similar to searches you can do on OneRiot and other search engines that include Twitter results. Results can include videos and images as well. Mozzler has also created numerous categories of searches under technology, entertainment, sports, business and more.

Last year, we saw the launch of identi.ca, the open-sourced alternative to Twitter. At the time, we wrote that the company was never going to rival Twitter. As it turns out, that’s not the goal of parent company StatusNet. Instead, the startup is looking to become something akin to a ‘WordPress for microblogs’. That is to say, they make a platform that others can easily download and install to their own servers. And today they’re showing off the next major step in their platform: a hosted solution for those who don’t want to bother with managing their own install, which will be hosted on status.net.

In effect, Status.Net is to the StatusNet platform as WordPress.com is to WordPress. Status.Net will offer a free package for very basic use, and will then offer a number of premium packages that give access to premium features. We first heard about the upcoming product last month when StatusNet raised $875,000, but until now they haven’t introduced the platform to the public.

I’m a big fan of keeping things simple, but that doesn’t mean things have to be bland. Google search results are pretty bland. Sure, sometimes you get returned things like YouTube thumbnails or pictures, but many results are still just a monotonous stream of blue links. Google tried to break this stream up a bit with its Search Options, an expandable feature, that gives you a left-side toolbar. But even that is just a bland series of links. Google is finally thinking about changing that.

Today, Google has begun testing a new look for Search Options. This offers more visual approach to this sidebar, including colors and graphics (oh my). As you can see in the screenshot, “Everything” (regular Google results), “News,” and “Blogs” are a few of the newly visual tabs. There is also a “More” area that shows other things like “Maps.”

Angstro, a 2008 TechCrunch50 startup, launched with a product that socialized the content on the web by tapping into your social graph. At the Real-Time CrunchUp today the startup is launching Knx.to, a real-time search engine capability and API that looks up most recent social information about any of your friends, from their LinkedIn profile to their Flickr account to their Facebook profile.

In order to understand Knx.to’s virtue, it’s best to see the technology implemented in an application. Ribbit Mobile, a Google Voice competitor and cloud-based VoIP telephony service, recently launched with the capability of integrating any calls to a contact with your social networks, which was powered by Knx.to.

Qwisk, which is launching today at the Real-Time CrunchUp, is an innovative new way to add a social twist to your browser. The site, which is a product of Y Combinator-funded company Socialbrowse, connects with you with your friends on Facebook and Twitter in real-time as you browse the web. We have 500 invites exclusively for TechCrunch users. You can redeem these invites simply by clicking here.

It’s important to note that Qwisk is a browser extension, not a plug-in to a browser. On the site’s page, you sign into your Facebook and Twitter accounts via Facebook Connect and oAuth. Qwisk will then add a sidebar to your browser that will show a feed of Facebook status updates and Tweets. You can also share any link or content to Twitter and Facebook from the sidebar itself.

Seesmic is having a huge week. The startup that develops Twitter and Facebook clients for the web and desktop just unveiled a native Windows client at Microsoft’s Professional Developer Conference earlier this week. At the Real-Time CrunchUp today, Seesmic is launching its first venture into the mobile space with impressive apps for both the Android and BlackBerry, which are now available for download here. This is a pivotal moment for Seesmic because the startup is now conquering all the mediums—web, desktop and mobile. I sat down with Seesmic’s co-founder, Loic Le Meur, to test out the apps.

The BlackBerry app, which works with the devices running OS 4.6 or higher, has a extremely sleek nice interface, which is optimized for BlackBerry users with all sorts of efficiencies. You can quickly change from different timelines, easily switching from your inbox, to mentions, to direct messages. Plus, you can monitor various Twitter accounts within one appp. When you send a Tweet, you can shorten a link via Bit.ly, and upload pictures or videos via yFrog. One compelling feature is the ability to email a Tweet to a contact directly from the Tweet.

Yesterday, Twitter changed its organizing question from “What Are You Doing?” to “What’s Happening?” But the new call to action might be better suited to Hot Potato, a startup launching right now at our Realtime CrunchUp. Hot Potato is releasing an iPhone app which lets you create a stream of conversations around events based both on your location and what your friends are doing.

Hot Potato is a micro-messaging app that organizes the conversation stream by events. For Hot Potato, an event can be anything that is happening right now: a basketball game, concert, party, street fair, buying a new car, or even just two friends on a bike ride. An event is whatever is happening that people want to share.

Today at the RealTime CrunchUp Salesforce CEO Marc Benioff took the stage to talk about the social enterprise with Erick Schonfeld and Steve Gillmor (he also introduced us to a new real-time Salesforce Chatter platform). Benioff has also signed a pair of copies of his book Behind The Cloud, which we’re going to be giving away to attendees of today’s conference.

To win one, just tweet out your favorite moment of the RealTime CrunchUp so far, and include the hashtags #CrunchUp and #Cloud in your tweet (#CrunchUp is the conference hashtag, and #Cloud will let us know who’s entering the contest).

We’ll announce the winners in this post later today, and you’ll be able to pick up your signed book at the front table. Obviously you’ll have to be present to win.

Today, during the Filtering the Stream roundtable at our RealTime CrunchUp, Seesmic’s Loic Le Meur asked why Facebook isn’t giving third parties access to their Friend Lists. Obviously, that’s a good question now that Twitter has starting giving third parties access to its Lists feature via an API. Normally, you’d expect a canned response along the lines of “we may do that in the future” or “we’re thinking about it,” but Facebook’s VP of Platform Bret Taylor was much more candid.

Taylor said that Le Meur’s request seemed “reasonable” and continued “we should do that.” “We’re not working on that. But we should be,” he continued. So there you go, done deal. Great. It would seem that soon, third parties should have access to the list filters that Facebook uses.

Salesforce.com co-founder and CEO Marc Benioff is sitting down with TechCrunch IT editor Steve Gillmor and TechCrunch co-editor Erick Schonfeld to discuss the socialization of the enterprise. Benioff recently unveiled his own social strategy for Salesforce: Chatter. Debuted at the company’s Dreamforce event, Chatter allows any company to collaborate in real time with a secure, private social network for their business. Content, applications and people will now have profiles, feeds and groups within the platform, enabling them to be connected via a unified stream. In addition, developers will now be able to tap into Chatter’s API to build social enterprise apps off of platform. While Chatter looks and feels like a social network for the enterprise, Benioff is quick to nix that moniker, preferring to call the platform a collaboration tool.

Below find my notes (paraphrased):

Everyone loves picture messaging – or at least, they love the idea of it. The iPhone carrying masses clamored for it, then celebrated once they got it by sending everyone pictures of their immediate surroundings and beloved pets before forgetting the feature exists. After the novelty wears off, it’s generally reserved for the occasions when there is genuinely something interesting to show. Need the wife’s advice on whether to buy the blue shirt or the green one? Picture message. Want to ask her out to coffee? You’ll probably stick with text.

FunMobility, a company thats been cashing in on cell phone media (like ringtones and wallpapers) since 1999, is looking to change that with FunMail, a service which they’re dubbing as “every-day picture messaging”.

At our RealTime CrunchUp event today in San Francisco, the first roundtable is entitled “Filtering the Stream: Getting Rid of the Noise.”

The panel is populated by a lot of big players in the space: Facebook, VP of Product Chris Cox, Google, Google Fellow, Amit Singhal, Seesmic, CEO Loic Le Meur, Futurity Ventures, investor/entrepreneur Edo Segal, CrowdEye, CEO Ken Moss, Microsoft, GM of FUSE Labs, Lili Cheng, Facebook, VP of Platform, Bret Taylor, MySpace, Chief Product Officer, Jason Hirschhorn, Thing Labs/Brizzly, CEO Jason Shellen, OneRiot, CEO Kimbal Musk, and Angel Investor Ron Conway. Our own Erick Schonfeld and Steve Gillmor are moderating.

Below find my live notes (paraphrased):