Facebook’s Glass Jaw
Steve Gillmor
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Facebook finally has a real problem to deal with - an exceptionally rational and well-thought-out strategy by Google that puts the leading social media cloud in the path of a wave of angry users. The only thing Facebook has going for it is that said users don’t yet know they’re angry.
With its denial of service attack on Google’s Friend Connect, Facebook is serving notice that it feels threatened. By what? Users leveraging their Friend data to form communities outside of the Facebook moat? Forget for a moment that we tell Facebook who our friends are, and those gestures are created and owned by us. If Facebook insists on freezing our data as a condition of using their service, the company is essentially recommending we go elsewhere.
Google is smart enough to realize it doesn’t need to win here to help Facebook lose. Friend Connect does more to incentivize OpenId usage than to sell Google services; OpenId proliferation amortizes the complexity of that solution across multiple cooperating Web sites, particularly those that can make money on harvesting social synergies in conjunction with Adsense. It’s a Pay-Me-Now or Pay-Me-Later offer to Facebook: Play along and leverage your social equity or raise your hand and let your customers know how clueless you are.
Facebook insists it is preserving user privacy by neutering their API for its only stated purpose: “[E]nabling users to share their information with the third party websites and applications they choose.” Instead, in a Casablanca-like statement that gambling is going on (Your winnings, sir) one Charlie Cheever notes Friend Connect “redistributes user information from Facebook to other developers without users’ knowledge, which doesn’t respect the privacy standards our users have come to expect and is a violation of our Terms of Service.”
I love many parts of this, but none more than the part about privacy standards our users have come to expect. The API enables users to share their data with site and apps they choose but somehow Friend Connect does its dirty work without users’ knowledge. If the API enables user control, then what part of its use is without the users’ knowledge? Is there an Alzheimers standard that somehow slipped in here?
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