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	<title>TechCrunch</title>
	<link>http://www.techcrunch.com</link>
	<description>Startup and Tech News</description>
	<pubDate>Mon, 12 May 2008 09:08:33 +0000</pubDate>
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		<itunes:summary>Startup and Tech News</itunes:summary>
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		<itunes:category text="Society &amp; Culture"/>
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			<itunes:name></itunes:name>
			<itunes:email>editor@techcrunch.com</itunes:email>
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			<title>TechCrunch</title>
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		<item>
		<title>Digging Deeper On The Top Tech Blogs And Bloggers</title>
		<link>http://www.techcrunch.com/2008/05/12/digging-deeper-on-the-top-tech-blogs-and-bloggers/</link>
		<comments>http://www.techcrunch.com/2008/05/12/digging-deeper-on-the-top-tech-blogs-and-bloggers/#comments</comments>
		<pubDate>Mon, 12 May 2008 08:59:18 +0000</pubDate>
		<dc:creator>Michael Arrington</dc:creator>
		
		<category><![CDATA[Company &#038; Product Profiles]]></category>

		<guid isPermaLink="false">http://www.techcrunch.com/2008/05/12/digging-deeper-on-the-top-tech-blogs-and-bloggers/</guid>
		<description><![CDATA[This is a follow up to our post last month that listed some of the top tech bloggers according to TechMeme. The goal was to be able to take a look at the individual bloggers who were writing headlines, not just the blogs they wrote for.
As promised, the team (Mark McGranaghan and Henry Work) has [...]]]></description>
			<content:encoded><![CDATA[<p>This is a follow up to our <a href="http://www.techcrunch.com/2008/04/20/who-are-the-top-tech-bloggers/">post last month</a> that listed some of the top tech bloggers according to <a href="http://www.techmeme.com">TechMeme</a>. The goal was to be able to take a look at the individual bloggers who were writing headlines, not just the blogs they wrote for.</p>
<p>As promised, the team (<a href="http://www.crunchbase.com/person/mark-mcgranaghan">Mark McGranaghan</a> and <a href="http://www.crunchbase.com/person/henry-work">Henry Work</a>) has put together much more detailed statistics on the blogs and bloggers that publish tech news headlines and has published it over at <a href="http://www.crunchbase.com">CrunchBase</a>.</p>
<p>The <a href="http://www.crunchbase.com/bloggerboard/tech/publications">top 100 blogs are listed here</a> along with the top three authors by publication. The default view is &#8220;all time,&#8221; which is back to March 2006, but can be toggled to the last 90 days, last month, or last seven days. The image below shows the top ten publications by all time.</p>
<p>The data can also be <a href="http://www.crunchbase.com/bloggerboard/tech/authors">viewed by author here</a> with the same time toggles.</p>
<p>Blogs and authors can be clicked on to see links back to TechMeme for each of the headlines. <a href="http://www.crunchbase.com/bloggerboard/tech/author/erick-schonfeld">Here&#8217;s</a> Erick Schonfeld, for example.</p>
<p>This data goes back much further than the <a href="http://www.techmeme.com/lb">TechMeme Leaderboard</a>, and it also calculates things differently. The leaderboard looks at the last 30 days and calculates top sites based on share of headline space, meaning how long a headline stays up affects rankings. Our calculations look only at the raw number of headlines, nothing more.</p>
<p>More data is coming soon. And check out <a href="http://thestatbot.com/">StatBot</a>, a new site that is also doing some great work slicing up data from TechMeme and other sites.</p>
<p><img src='http://www.techcrunch.com/wp-content/bloggerboard.jpg'  class=border alt='' /></p>
<p><strong><em>Crunch Network</em></strong>:  <a href="http://www.crunchboard.com">CrunchBoard</a><em> </em>because it&#8217;s time for you to find a new Job2.0</p>
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		<item>
		<title>New Indie Film Site The Auteurs To Make A Splash At Cannes</title>
		<link>http://www.techcrunch.com/2008/05/12/new-indie-film-site-the-auteurs-to-make-a-splash-at-cannes/</link>
		<comments>http://www.techcrunch.com/2008/05/12/new-indie-film-site-the-auteurs-to-make-a-splash-at-cannes/#comments</comments>
		<pubDate>Mon, 12 May 2008 08:00:53 +0000</pubDate>
		<dc:creator>Michael Arrington</dc:creator>
		
		<category><![CDATA[Company &#038; Product Profiles]]></category>

		<category><![CDATA[The-Auteurs]]></category>

		<guid isPermaLink="false">http://www.techcrunch.com/2008/05/12/new-indie-film-site-the-auteurs-to-make-a-splash-at-cannes/</guid>
		<description><![CDATA[New Indie film site The Auteurs, which is in private beta, is trying to make a big splash around the Cannes Film Festival later this week with a competition. And they&#8217;ve lined up some big sponsors to help them.
The competition is sponsored by HP, Facebook and Flip. Users pick up one of 250 free Flip [...]]]></description>
			<content:encoded><![CDATA[<p><img style="float: right" src='http://www.techcrunch.com/wp-content/auteurs.jpg'class="snap_nopreview shot2" alt="" />New Indie film site <a href="http://www.theauteurs.com">The Auteurs</a>, which is in private beta, is trying to make a big splash around the <a href="http://www.festival-cannes.fr/en.html">Cannes Film Festival</a> later this week with a competition. And they&#8217;ve lined up some big sponsors to help them.</p>
<p>The <a href="http://www.theauteurs.com/competitions/1">competition</a> is sponsored by HP, Facebook and Flip. Users pick up one of 250 free Flip cameras at the festival and shoot a three minute short film. The winner, as judged by a jury, gets a $10,000 cash prize (funded by Facebook) and a HP Workstation with a 30-inch monitor. Everyone gets to keep those Flip cameras, too, which you can<a href="http://search.ebay.com/search/search.dll?sofocus=bs&#038;sbrftog=1&#038;dfsp=32&#038;from=R40&#038;satitle=flip+camcorder&#038;sacat=-1%26catref%3DC6&#038;a25662=-24&#038;a87168=-24&#038;a25664=-24&#038;a6=-24&#038;a35=-24&#038;a33112=-24&#038;a26093=-24&#038;a10244=-24&#038;alist=a25662%2Ca87168%2Ca25664%2Ca6%2Ca35%2Ca33112%2Ca26093%2Ca10244%2Ca3801&#038;pfmode=1&#038;reqtype=1&#038;gcs=1440&#038;pfid=1720&#038;pf_query=flip+camcorder&#038;sargn=-1%26saslc%3D2&#038;sadis=200&#038;fpos=ZIP%2FPostal&#038;sabfmts=1&#038;saobfmts=insif&#038;ftrt=1&#038;ftrv=1&#038;saprclo=&#038;saprchi=&#038;fsop=32%26fsoo%3D2&#038;fgtp="> sell</a> on eBay for $20 or more.</p>
<p>These movies are going to be awful. The <a href="http://www.theflip.com/products.shtml">Flip </a>video camera is dead simple to use (unless you are on a Mac, and then it&#8217;s exactly the opposite of dead simple to use), but the quality of the video is about as bad as you can get. Given that, I think they should give out awards for the worst movies as well. In fact, I think they should drop the jury idea and post all the videos online and let users vote. That would make for great content.</p>
<p>Anyway, even though the site is invite only at this point, you can get in through a back door - their Facebook <a href="www.facebook.com/theauteurs">application</a>. Just add the application and you&#8217;ll have an account on the main site, too.</p>
<p>Putting the competition stunt aside, The Auteurs does have some good indie films on the site already. There is a lot of competition in this space (<a href="http://www.jaman.com">Jaman</a>, Netflix, others), though. Indie films are in high demand.
<p><strong><em>Crunch Network</em></strong>:  <a href="http://crunchgear.com">CrunchGear</a><em> </em>drool over the sexiest new gadgets and hardware.</p>
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		<title>Google Is A Malware Site (Says Yahoo)</title>
		<link>http://www.techcrunch.com/2008/05/11/google-is-a-malware-site-says-yahoo/</link>
		<comments>http://www.techcrunch.com/2008/05/11/google-is-a-malware-site-says-yahoo/#comments</comments>
		<pubDate>Mon, 12 May 2008 06:48:34 +0000</pubDate>
		<dc:creator>Michael Arrington</dc:creator>
		
		<category><![CDATA[Company &#038; Product Profiles]]></category>

		<category><![CDATA[google]]></category>

		<category><![CDATA[Yahoo]]></category>

		<guid isPermaLink="false">http://www.techcrunch.com/2008/05/11/google-is-a-malware-site-says-yahoo/</guid>
		<description><![CDATA[I&#8217;m going to assume that the fact that some Yahoo search results that point to Google with a malware warning are a sign that their new partnership with McAfee just needs a little tuning. The alternatives are either (1) Google is serving Malware, or (2) Yahoo or McAfee are playing a little joke.
Most results that [...]]]></description>
			<content:encoded><![CDATA[<p><img style="float: left" src='http://www.techcrunch.com/wp-content/googlemal.jpg'class="snap_nopreview shot" alt="" />I&#8217;m going to assume that the fact that some <a href="http://search.yahoo.com/search?p=Astalavista">Yahoo search</a> results that point to Google with a malware warning are a sign that their new <a href="http://www.techcrunch.com/2008/05/05/yahoo-flags-malware-sites-in-search-results/">partnership with McAfee</a> just needs a little tuning. The alternatives are either (1) Google is serving Malware, or (2) Yahoo or McAfee are playing a little joke.</p>
<p>Most results that point to Google don&#8217;t have this &#8220;feature,&#8221; and given the recent <a href="http://www.techcrunch.com/2008/04/24/does-the-google-yahoo-advertising-test-amount-to-collusion/">love fest</a> between the two companies, the joke angle is probably out. Keep an eye out on <a href="http://search.yahoo.com/search;_ylt=A0oGklFq5SdIlK8AI2xXNyoA?p=microsoft&#038;y=Search&#038;fr=yfp-t-368&#038;ei=UTF-8">this</a> query though. I wouldn&#8217;t be surprised to see flags popping up all over the place on that page.
<p><strong><em>Crunch Network</em></strong>:  <a href="http://www.crunchboard.com">CrunchBoard</a><em> </em>because it&#8217;s time for you to find a new Job2.0</p>
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		<title>Powerset Launches Showcase For User Search Experience</title>
		<link>http://www.techcrunch.com/2008/05/11/powerset-launches-showcase-for-user-search-experience/</link>
		<comments>http://www.techcrunch.com/2008/05/11/powerset-launches-showcase-for-user-search-experience/#comments</comments>
		<pubDate>Mon, 12 May 2008 03:59:33 +0000</pubDate>
		<dc:creator>Michael Arrington</dc:creator>
		
		<category><![CDATA[Company &#038; Product Profiles]]></category>

		<category><![CDATA[Powerset]]></category>

		<guid isPermaLink="false">http://www.techcrunch.com/2008/05/11/powerset-launches-showcase-for-user-search-experience/</guid>
		<description><![CDATA[
Today marks another milestone for San Francisco based contextual search engine Powerset. They&#8217;ve launched a showcase for their user search experience - effectively the search engine minus the web crawl. For now, Powerset queries only Wikipedia and augments results with data from Freebase. The product launch comes just a day after reports that the company [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.powerset.com"><img src='http://www.techcrunch.com/wp-content/powersetlaunch.jpg'  class=border alt='' /></a></p>
<p>Today marks another milestone for San Francisco based contextual search engine <a href="http://www.powerset.com">Powerset</a>. They&#8217;ve launched a showcase for their user search experience - effectively the search engine minus the web crawl. For now, Powerset queries only <a href="http://www.wikipedia.com">Wikipedia</a> and augments results with data from <a href="http://freebase.com/">Freebase</a>. The product launch comes just a day after <a href="http://www.techcrunch.com/2008/05/10/powersets-dilemma-go-for-it-or-sell/">reports</a> that the company is being shopped to potential buyers by investment bank Allen &#038; Co.</p>
<p>I have been able to test Powerset via their labs site for the last few weeks. I wrote about it last month, and the version that just launched is <a href="http://www.techcrunch.com/2008/04/05/powerset-will-launch-in-coming-weeks/">very similar</a>. </p>
<p>There is no way to look at Powerset today and determine if it can be as disruptive to search as Google was when it launched almost a decade ago. That&#8217;s because it only queries Wikipedia, and so there is little need for proper ranking algorithms to sort the good from the bad results.</p>
<p>But what user can see is how effective a way it is to gather information quickly. For someone doing research, Powerset effectively removes a number of steps towards getting to the final information. It is particularly effective when the information needed is on many different web pages.</p>
<p>For example, a query on Powerset of &#8220;when did earthquakes hit tokyo&#8221; yields stunning results. Try this query at Google or even wikipedia to compare - instead of just picking out keywords that are in your query and on a web page, Powerset is actually making some sense of the content included in the wikipedia pages:</p>
<p><img src='http://www.techcrunch.com/wp-content/powerset1t.jpg'  class=border alt='' /></p>
<p>The way that Powerset returns queries means that answers are often found in the result snips, as above. They are also structuring a lot of the Wikipedia and (and already structured Freebase) data and inserting it into results. So a search for &#8220;Bill Clinton&#8221; shows results, but also shows Freebase structured data along with additional query refinements to get to more information. The important thing below isn&#8217;t the structured data in the results, its the fact that you can click on the action words and drill down into very specific queries (to find, for example, what bills he signed, or which Supreme Court justices he nominated, or who he slept with).</p>
<p><img src='http://www.techcrunch.com/wp-content/powersetbc.jpg'  class=border alt='' /></p>
<p>Powerset is indexing web pages much differently than normal search engines, which generally just record content to match against keyword queries. Instead, Powerset is trying to understand the content on the page so that it can be matched meaningfully to queries later. Even queries that don&#8217;t use matching words.</p>
<p>Indexing the web is expensive, though, and Powerset&#8217;s way of doing it requires even <a href="http://www.techcrunch.com/2007/08/09/powerset-releases-growth-models-to-public/">more time and computing power</a> dedicated to a web page. That&#8217;s why they say they aren&#8217;t indexing the entire web yet - the company has raised just <a href="http://www.crunchbase.com/company/powerset">$12.5 million</a> (plus another $8 million or so in bridge loans from investors). To index the web will require a new round of financing (see the first paragraph above about their sale/financing efforts).</p>
<p>Powerset is has taken a lot of criticism for their goal of trying to redefine how people search the web (<a href="http://www.techcrunch.com/2007/02/12/powerhype-at-powerset/">including from us</a>). But their lofty goals are what makes Silicon Valley so great - succeed or fail, Powerset is trying to do something pretty spectacular.</p>
<p>The company has also created a demo overview video - see below.</p>
<p><object type="application/x-shockwave-flash" width="400" height="302" data="http://www.vimeo.com/moogaloop.swf?clip_id=994819&amp;server=www.vimeo.com&amp;fullscreen=1&amp;show_title=1&amp;show_byline=1&amp;show_portrait=0&amp;color=">
<param name="quality" value="best" />
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<div class="cbw_header"><script src="http://www.crunchbase.com/javascripts/widget.js" type="text/javascript"></script>
<div class="cbw_header_text"><a href="http://www.crunchbase.com/">CrunchBase Information</a></div>
</div>
<div class="cbw_content">
<div class="cbw_subheader"><a href="http://www.crunchbase.com/company/powerset">Powerset</a></div>
<div class="cbw_subcontent"><script src="http://www.crunchbase.com/cbw/company/powerset.js" type="text/javascript"></script></div>
<div class="cbw_footer">Information provided by <a href="http://www.crunchbase.com/">CrunchBase</a></div>
</div>
<p><strong><em>Crunch Network</em></strong>:  <a href="http://crunchgear.com">CrunchGear</a><em> </em>drool over the sexiest new gadgets and hardware.</p>
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		<title>No More iPhones at Apple Store - 3G Imminent?</title>
		<link>http://www.techcrunch.com/2008/05/11/no-more-iphones-at-apple-store-3g-imminent/</link>
		<comments>http://www.techcrunch.com/2008/05/11/no-more-iphones-at-apple-store-3g-imminent/#comments</comments>
		<pubDate>Sun, 11 May 2008 20:27:12 +0000</pubDate>
		<dc:creator>John Biggs</dc:creator>
		
		<category><![CDATA[CrunchGear]]></category>

		<guid isPermaLink="false">http://www.techcrunch.com/2008/05/11/no-more-iphones-at-apple-store-3g-imminent/</guid>
		<description><![CDATA[

The Apple online store has stopped selling iPhones completely, stating they are currently unavailable. What does it mean? In some way I&#8217;m inclined to say &#8220;not much.&#8221; Apple rarely telegraphs its moves this far in advance. However, since O2 in the UK has stopped selling iPhones and a number of folks have had trouble buying [...]]]></description>
			<content:encoded><![CDATA[<p>
<img src="http://www.crunchgear.com/wp-content/uploads/2008/05/iphone.jpg" class="center"/></p>
<p>The <a HREF="http://store.apple.com/1-800-MY-APPLE/WebObjects/AppleStore.woa/wa/RSLID?nnmm=browse&#038;node=home/shop_iphone/family/iphone&#038;sf=wHF2F2PHCCCX72KDY">Apple online store</a> has stopped selling iPhones completely, stating they are currently unavailable. What does it mean? In some way I&#8217;m inclined to say &#8220;not much.&#8221; Apple rarely telegraphs its moves this far in advance. However, since <a HREF="http://www.crunchgear.com/2008/05/08/iphone-no-longer-on-sale-at-o2-but-why/">O2 in the UK</a> has stopped selling iPhones and a number of folks have had trouble buying them in stores, we might be seeing a <a HREF="http://www.crunchgear.com/search/3g+iphone">next-gen iPhone</a> in the <a HREF="http://www.crunchgear.com/2008/05/07/rumor-3g-iphone-expected-to-launch-sooner-rather-than-later/">next few days</a>. Here&#8217;s hoping.</p>
<p><strong><em>Crunch Network</em></strong>:  <a href="http://www.crunchboard.com">CrunchBoard</a><em> </em>because it&#8217;s time for you to find a new Job2.0</p>
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		<title>The Blood Brain Barrier</title>
		<link>http://www.techcrunch.com/2008/05/11/the-blood-brain-barrier/</link>
		<comments>http://www.techcrunch.com/2008/05/11/the-blood-brain-barrier/#comments</comments>
		<pubDate>Sun, 11 May 2008 15:13:19 +0000</pubDate>
		<dc:creator>Steve Gillmor</dc:creator>
		
		<category><![CDATA[Company &#038; Product Profiles]]></category>

		<guid isPermaLink="false">http://www.techcrunch.com/2008/05/11/the-blood-brain-barrier/</guid>
		<description><![CDATA[Most of my time these days is spent crossing the blood-brain barrier between Twitter and the rest of the cloud. Twitter stands on one side, a coursing stream of social data emanating from an ad-hoc framework of asynchronous follows and vanity track filtering. On the other side, the legacy blogosphere, RSS items floated via Google [...]]]></description>
			<content:encoded><![CDATA[<p><img style="float: right" src='http://www.techcrunch.com/wp-content/friedegg.jpg'class="snap_nopreview shot2" alt="" />Most of my time these days is spent crossing the blood-brain barrier between Twitter and the rest of the cloud. Twitter stands on one side, a coursing stream of social data emanating from an ad-hoc framework of asynchronous follows and vanity track filtering. On the other side, the legacy blogosphere, RSS items floated via Google Reader shared items and planted in the Twitter stream via TinyURLs.</p>
<p>Managing the transfer of data across the barrier are two applications. One (FriendFeed) is disguised as a social media aggregator, and the other (Twhirl) is disguised as a rich internet application extension of Twitter that allows multiple users, point-and-click UI enhancements of the vanilla Twitter feed, and, common to all third-party apps, a licensing limitation on polling the Twitter API.</p>
<p>On Tuesday, Twitter suffered its first substantial test since the 3-or-so day outage several weeks ago, the Indiana and North Carolina primaries where Barack Obama essentially sealed the nomination of the Democratic Party. As the polls closed and traffic spiked, the Twitter real time gateway through IM and SMS collapsed, leaving those of us who live on that transport high and dry. within minutes, we switched over to Twhirl, which slowly but more quickly came back online than the gateway through, in my case, Gmail&#8217;s Gchat.</p>
<p>For the next several hours, I ping-ponged back and forth between the two services, Gchat arrayed on the left of the screen in a vertical browser window, and Twhirl in its AIR container hovering above the right of the screen and notifications rolling up from the bottom of my MacBook AIR as they were received from API requests. The Gchat gateway went up and down, alternating between no service and old tweets paging in as the database of outstanding tweets was flushed, until sometime after 7PM Pacific they synchronized just about the time Obama gave his victory speech.</p>
<p>The outage illustrated one more time (<a href="http://www.techcrunch.com/2008/05/05/twitter-can-be-liberated-heres-how/">as if it were not obvious already</a>) the need for a scalable and reliable Twitter, or at least one third party service that also provides the gateway functionality: Real time conversations between discoverable endpoints not necessarily aware of each other until the swarming characteristics of an event, an idea, a personality, an affinity group, or any combination of these elements are enabled. Twhirl&#8217;s Loic Le Meur announced such features on the <a href="http://gillmorgang.techcrunch.com/2008/05/02/gillmor-gang-050208/#more-134">May 2nd</a> edition of The Gillmor Gang.</p>
<p>Friendfeed will likely follow suit, but it raises more questions than it answers with its expanded comment infrastructure and extended harvesting of non-Twitter streams such as delicious and blogs. Robert Scoble has used Friendfeed and its Hide function as a refuge from too much noise on Twitter answering his 20k followers, but only when Twitter implements track filtering will mass following cease to be a feature driver.</p>
<p>Less solvable are the tactical feints by startups that masquerade as standards-based solutions to the so-called centralization problem. Gillmor Gangs on <a href="http://gillmorgang.techcrunch.com/2008/05/08/gillmor-gang-050808/">Thursday</a> and <a href="http://gillmorgang.techcrunch.com/2008/05/09/gillmor-gang-050908/">Friday</a> delved into the mysteries of decentralization, but I remain unconvinced that these strategies do little more than shift the controlling authority for the Twitter namespace to other potential landlords. First, it won&#8217;t happen as long as Twitter executives maintain open XMPP access to third parties, and provide timely and responsive solutions to track spam and predictive scalability for event thresholds during the next few months.</p>
<p>Second, a careful reading of tech politics suggests the takeover of Twitter is an unlikely occurrence given the weakness of second tier players like Yahoo and Sun and the strengths of Microsoft and Google. <a href="http://gillmorgang.techcrunch.com/2008/05/03/gillmor-gang-emergency-edition-050308/">Yahoo</a> looks like Hillary&#8217;s shadow campaign as it walks through the motions of building out a social media personalization strategy while Microsoft&#8217;s Mesh infrastructure obsoletes the portal logic it&#8217;s based on. <a href="http://gillmorgang.techcrunch.com/2008/05/07/gillmor-gang-050708/#more-139">Sun</a> is courting social media superdelegates while IBM is piling up the popular vote with customers in the midmarket. In both cases, the numbers are brutal in their inevitability. Scott McNealy should engineer a merger of the two weaklings and give Jonathan Schwartz some tools to survive, matching Yahoo users with Sun/Amazon clusters.</p>
<p>But even that unlikely mating would be swift meat for Microsoft, who is all over why Twitter is fundamental to the next phase of the enterprise network. No matter who owns the pipes, the real struggle is to deliver the drugs across the blood brain barrier. Mesh abstracts out the hardware layer at a deeper level than Amazon or Solaris with its virtualization layer &#8212; down at the social layer where the users live and control the domain. It&#8217;s the users, stupid, as Carville famously put it. Once switching costs are controllable, the user can band together in affinity groups and mandate the price vendors will need to pay to be listened to.</p>
<p>At its simplest (its true power) Twitter is a phone switch for routing information flow. Those who control the flow control the price for the information. In a virtualized platform, the hardware is the razor and the software switch is the blades. The software switch is an affinity-based construct that manages the signal-to-noise ratio of the information flow based on the contouring signals (gestures) of the members of the group. In the language of Twitter, it&#8217;s who you follow times what you track divided by how you filter.</p>
<p>The trick is squeezing the firehose down into multiplexed channels across the blood brain barrier and then expanding them as they flood the brain and its synaptic map. The architecture of swarms has unique characteristics that we are seeing modeled in the contortions of Friendfeed, Facebook Connect, Ustream chatrooms, Google Reader Notes, Disqus, and the rest of what Marc Canter calls the open mesh. It goes beyond bootstrapping, harnessing the brain&#8217;s ability to add the gut instinct of survivability to the equation of what choices can be made about information triage.</p>
<p>Simply put, you have to have the ability to broadcast an acuity for successful guesses. We&#8217;re at the doorway of gesture farming, where individual gesturers go beyond implicit behavior harvesting and aggregation and overtly share not just what they like but what they ignore. We&#8217;re seeing this in the political realm, where people are tuning out repetitive and shrill networks built on track spamming (Reverend Wright, Day One, electability) and tuning in to credible authentic sources regardless of media affiliation. They&#8217;re going direct via TinyUrl and their social graph (follow/track/filter) ontology.</p>
<p>Those who laugh at Twitter and trivialize it are insulting the very users they want to engage with. In elections, that is a fatal mistake. In technology acquisition and adoption, it is similarly Darwinian. Ballmer&#8217;s buh-bye is still being discounted as posturing, but in a real-time conversation, once you&#8217;ve met the mettle of the (wo)man, you know what you need to know. I think Ballmer and Gates and Ozzie had already made the calculation before they made the offer, namely that they were looking for a partnership with Yahoo&#8217;s users and developers, not with its executives. That is not to say they were not valuable, just that they would have to prove their value in the conversation. They didn&#8217;t. The rest is still in play.</p>
<p>Decentralizing Twitter is unnecessary, if not impractical. Dave Winer was right the first time, when he intuitively grasped the power of Twitter was not in what it was designed to be but in what it could be used for. By building on top of it, Winer signaled that instinct that he marshaled into RSS, the gesture of respect, the idea that in Steve Stills&#8217; words, &#8220;Somethings happening here, What it is ain&#8217;t exactly clear&#8230;&#8221; <a href="http://blog.echovar.com/?p=385">Twitter ain&#8217;t broke, and we don&#8217;t need to fix it.</a>
<p><strong><em>Crunch Network</em></strong>:  <a href="http://www.crunchboard.com">CrunchBoard</a><em> </em>because it&#8217;s time for you to find a new Job2.0</p>
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		<title>The Evolution of the Press Release</title>
		<link>http://www.techcrunch.com/2008/05/11/the-evolution-of-the-press-release/</link>
		<comments>http://www.techcrunch.com/2008/05/11/the-evolution-of-the-press-release/#comments</comments>
		<pubDate>Sun, 11 May 2008 14:18:52 +0000</pubDate>
		<dc:creator>Guest Author</dc:creator>
		
		<category><![CDATA[Web 2.0 News &#038; Ideas]]></category>

		<guid isPermaLink="false">http://www.techcrunch.com/2008/05/11/the-evolution-of-the-press-release/</guid>
		<description><![CDATA[
Editor&#8217;s note: The press release is the least loved document in the media universe.  We get way too many here at TechCrunch, and some bloggers equate them to spam.  But they do have their uses.  In this guest post, Brian Solis explains how the press release has evolved, and sheds some light [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.flickr.com/photos/briansolis/380645017/"><img class="shot2" src='http://www.techcrunch.com/wp-content/dont-shoot-mesenger.jpg' alt='dont-shoot-mesenger.jpg' /></a></p>
<p><em><strong>Editor&#8217;s note:</strong> The press release is the least loved document in the media universe.  We get way too many here at TechCrunch, and some bloggers equate them to <a href="http://prspammers.pbwiki.com/">spam</a>.  But they do have their uses.  In this guest post, <strong>Brian Solis</strong> explains how the press release has evolved, and sheds some light on why it may be so difficult to kill off.  Solis writes this from the perspective of a PR professional.  He is Principal of <a href="http://www.future-works.com/">FutureWorks</a>, a PR and New Media agency in Silicon Valley and also blogs at <a href="http://www.future-works.com/">PR 2.0.</a></em></p>
<div style="text-align: center">
<hr width="300px" /></div>
<p>Press releases come in different flavors and serve different purposes.  Well-written press releases are far from dead. In fact, when developed strategically, their opportunities, appeal and benefits are only expanding in conjunction with the groups of various influencers and consumers who rely on them for relevant information.</p>
<p>The disruption of the Web has splintered press releases into a variety of formats to serve different audiences and different purposes: Traditional releases for media, SEO (search engine optimized) releases for customers, and <a href="http://www.briansolis.com/2008/02/definitive-guide-to-social-media.html">Social Media Releases</a> for press, bloggers, and also customers.</p>
<p><strong>Customer-Focused News Releases</strong><br />
Companies and marketers can use distribution services to complement releases written for journalists and bloggers to reach customers directly through traditional search engines as well as news aggregation services such as <a href="http://www.techmeme.com/">Techmeme</a>.</p>
<p>Over the course of the last several months, BusinessWire and PRNewswire have consistently ranked in the top 100 sources for news in <a href="http://www.techmeme.com/lb">Techmeme&#8217;s Leaderboard</a>.</p>
<p>And, according to a recent Outsell study, over 51% of IT professionals reported that they get their news from press releases in Yahoo and Google news over trade journals.</p>
<p>And it&#8217;s not just tech. When implemented with calls and links to action, and if they read in a way that&#8217;s compelling to people aka customers, you’ll find that they’re usually compelled to act.</p>
<p>The trick for this new breed of press releases is to write it as the article you want to read. Keep it clean, clear, pseudo impartial, but definitely focused on benefits for specific customers. Basically, humanize the story.</p>
<p>Here’s a rundown of the different formats of press releases:</p>
<p><strong><em>Crunch Network</em></strong>:  <a href="http://mobilecrunch.com/">MobileCrunch</a><em> </em>Mobile Gadgets and Applications, Delivered Daily.</p>
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		<title>Women Entrepreneurs Pitch Their Companies at Stanford</title>
		<link>http://www.techcrunch.com/2008/05/10/women-entrepreneurs-pitch-their-companies-at-stanford/</link>
		<comments>http://www.techcrunch.com/2008/05/10/women-entrepreneurs-pitch-their-companies-at-stanford/#comments</comments>
		<pubDate>Sun, 11 May 2008 04:13:50 +0000</pubDate>
		<dc:creator>Mark Hendrickson</dc:creator>
		
		<category><![CDATA[Company &#038; Product Profiles]]></category>

		<category><![CDATA[Gaiagy]]></category>

		<category><![CDATA[Koollage]]></category>

		<category><![CDATA[WebVet]]></category>

		<category><![CDATA[Women-2.0]]></category>

		<guid isPermaLink="false">http://www.techcrunch.com/2008/05/10/women-entrepreneurs-pitch-their-companies-at-stanford/</guid>
		<description><![CDATA[
Women 2.0 held its second pitch event today on the kempt grounds of the Stanford Golf Course Grill. It was a chance for five private tech companies with at least 50% female ownership to compete for a prize suite of business services collectively worth $15,000, plus a chance to meet with Esther Dyson.
The five finalists [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.women2.org/"><img src="http://www.techcrunch.com/wp-content/women20_logo.png" style="border: 0 !important" class="shot2" /></a></p>
<p><a href="http://www.women2.org/">Women 2.0</a> held its second pitch event today on the kempt grounds of the Stanford Golf Course Grill. It was a chance for five private tech companies with at least 50% female ownership to compete for a prize suite of business services collectively worth $15,000, plus a chance to meet with <a href="http://www.crunchbase.com/person/esther-dyson">Esther Dyson</a>.</p>
<p>The five finalists - Koollage, Gaiagy, Skillshop, Webvet, and Passive Devices - were chosen by 20 professional investors out of a pool of over 125 submissions. They each had 10 minutes to pitch their companies to attendees and a panel of 9 judges, after which the judges picked an overall winner and the crowd voted for a People&#8217;s Choice winner.</p>
<p><a href="http://www.crunchbase.com/company/koollage"><img src="http://www.techcrunch.com/wp-content/koollage_logo.png" style="border: 0 !important" class="shot2" /></a></p>
<p><a href="http://www.koollage.com">Koollage</a> took home the main prize with its mashup service that focuses on delivering content to mobile devices, and the iPhone in particular. Users can create widgets called &#8220;pods&#8221; that mix different types of digital media such as video, images, and search results. These pods will be marketed primarily to bloggers who want to get their content and related media onto mobile devices. A freemium pricing scheme will provide two options: a free version with a revenue split on ads, and a paid version with no imposed advertising. <a href="http://www.tumblr.com/">Tumblr</a> is said to be the closest non-mobile competitor.</p>
<p><a href="http://www.crunchbase.com/company/gaiagy"><img src="http://www.techcrunch.com/wp-content/gaiagy_logo.png" style="border: 0 !important" class="shot2" /></a></p>
<p>People&#8217;s Choice winner <a href="http://gaiagy.com/">Gaiagy</a> will give building owners (both individuals and businesses) personal recommendations for how they can most economically make their operations more &#8220;green&#8221;. The site will focus on three primary areas: space heating and cooling, water heating, and lighting, with a beta version of the lighting tool slated for launch at the end of the summer. Gaiagy will not only recommend building products that can be bought directly online, but it will also rate and refer the installers who are needed for many eco-friendly upgrades. A second version of the service with recommendation tools for 6 products will be launched by 2009.</p>
<p><a href="http://www.crunchbase.com/company/webvet"><img src="http://www.techcrunch.com/wp-content/webvet_logo.png" class="shot2" /></a></p>
<p>Of the three other presenting companies, <a href="http://www.webvet.com/">WebVet</a> was the most promising web service. The site aims to be &#8220;<a href="http://www.webmd.com/">WebMD</a> for pets&#8221; - a place where people can find professionally produced and organized information about animal health issues. The company will license content from industry experts as well as employ 25 writers. While people often use WebMD for self-diagnosis, Webvet wants to avoid the fate of attracting visitors only when their pets are sick, so it will provide additional content relevant to pet ownership such as human interest stories and breaking news.
<p><strong><em>Crunch Network</em></strong>:  <a href="http://mobilecrunch.com/">MobileCrunch</a><em> </em>Mobile Gadgets and Applications, Delivered Daily.</p>
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		<title>The iFund Has Competition: $150 Million Blackberry Fund To Be Announced Soon</title>
		<link>http://www.techcrunch.com/2008/05/10/the-ifund-has-competition-150-million-blackberry-fund-to-be-announced-soon/</link>
		<comments>http://www.techcrunch.com/2008/05/10/the-ifund-has-competition-150-million-blackberry-fund-to-be-announced-soon/#comments</comments>
		<pubDate>Sun, 11 May 2008 01:42:58 +0000</pubDate>
		<dc:creator>Erick Schonfeld</dc:creator>
		
		<category><![CDATA[Company &#038; Product Profiles]]></category>

		<category><![CDATA[mobilecrunch]]></category>

		<category><![CDATA[blackberry]]></category>

		<category><![CDATA[research-in-motion]]></category>

		<guid isPermaLink="false">http://www.techcrunch.com/2008/05/10/the-ifund-has-competition-150-million-blackberry-fund-to-be-announced-soon/</guid>
		<description><![CDATA[
The platform wars are going mobile.  Whether it&#8217;s the iPhone, Blackberry, Android or Windows Mobile, the mobile platform that will win in the end will be the one with the best and broadest collection of applications.  To give developers a little extra financial motivation, funds are being set up to invest in them. [...]]]></description>
			<content:encoded><![CDATA[<p><img class="shot2" src='http://www.techcrunch.com/wp-content/blackberry-9000-2.png' alt='blackberry-9000-2.png' /></p>
<p>The platform wars are going mobile.  Whether it&#8217;s the iPhone, Blackberry, Android or Windows Mobile, the mobile platform that will win in the end will be the one with the best and broadest collection of applications.  To give developers a little extra financial motivation, funds are being set up to invest in them.  Google announced a <a href="http://www.techcrunch.com/2007/11/12/google-gets-android-apps-going-with-a-10-million-challenge/">$10 million Android challenge</a> back in November, and Kleiner Perkins announced its <a href="http://www.techcrunch.com/2008/03/06/kleiner-perkins-anounces-100-millioin-ifund-for-iphone-applications/">$100 million iFund</a> for iPhone-only startups in March.  Now, it looks like Research in Motion is about to announce its own $150 million <a href="http://www.blackberrypartnersfund.com/">Blackberry Partners Fund</a> (site not up yet) to spur applications and services for its mobile device.  </p>
<p>At least, that is what <a href="http://venturebeat.com/">VentureBeat</a> reports in an item that appeared in its feed, but has since been pulled from the site (see <a href="http://news.google.com/news?q=blackberry%20partners%20fund&#038;ie=UTF-8&#038;oe=utf-8&#038;rls=org.mozilla:en-US:official&#038;client=firefox-a&#038;um=1&#038;sa=N&#038;tab=bn">headline here</a>).  According to that post (excerpt):</p>
<blockquote><p><em>Research In Motion, the RBC and Thomson Reuters have invested in an $150 million venture investment fund, called the BlackBerry Partners Fund, to support developers of applications running primarily on the Blackberry.</p>
<p>The announcement will be made in Orlando at a convention on Monday.</p>
<p>The venture firm backing the fund is Canada’s JLA Ventures, a Montreal and Toronto firm active in mobile. That firm will co-manage the investing process, together with the investment group of Canada’s largest bank, RBC Venture Partners. RIM, RBC and Thomson are anchor investors in the fund. Jim Balsillie, Co-CEO, Research In Motion, is on the advisory board of JLA Ventures.</em></p></blockquote>
<p>The fund will focus on Blackberry apps, but will also be free to to invest in startups that develop for other mobile platforms as well.  That&#8217;s smart because no startup should restrict itself to just one device.</p>
<p>But doesn&#8217;t it seem like everyone thinks they need to dangle money in front of startups to attract them to their platform these days?  (See also the <a href="http://www.techcrunch.com/2007/09/17/facebook-launches-fbfund-with-accel-and-founders-fund-to-invest-in-new-facebook-apps/">fbFund for Facebook startups</a> and and the MySpace incubator spinoff <a href="http://www.techcrunch.com/2008/01/21/myspace-answers-facebooks-fbfund-with-slingshot-labs/">Slingshot Labs</a>).  What ever happened to simply building the best damn platform in the world and letting the app developers come to you because that&#8217;s where all the users are?</p>
<p><strong><em>Crunch Network</em></strong>:  <a href="http://mobilecrunch.com/">MobileCrunch</a><em> </em>Mobile Gadgets and Applications, Delivered Daily.</p>
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		<title>Powerset&#8217;s Dilemma: Go For It, Or Sell</title>
		<link>http://www.techcrunch.com/2008/05/10/powersets-dilemma-go-for-it-or-sell/</link>
		<comments>http://www.techcrunch.com/2008/05/10/powersets-dilemma-go-for-it-or-sell/#comments</comments>
		<pubDate>Sat, 10 May 2008 19:08:28 +0000</pubDate>
		<dc:creator>Michael Arrington</dc:creator>
		
		<category><![CDATA[Company &#038; Product Profiles]]></category>

		<category><![CDATA[Microsoft]]></category>

		<category><![CDATA[Powerset]]></category>

		<guid isPermaLink="false">http://www.techcrunch.com/2008/05/10/powersets-dilemma-go-for-it-or-sell/</guid>
		<description><![CDATA[San Francisco based search startup Powerset will be launching shortly. For now, Powerset will query only Wikipedia and Freebase. But as I said when the product was demo&#8217;d to me a few weeks ago, it is compelling nonetheless: &#8220;When I tested the service I had something very similar to the “Aha!” feeling that ran through [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.crunchbase.com/company/powerset"><img style="float: right" src='http://www.techcrunch.com/wp-content/pset.jpg'class="snap_nopreview shot2" alt="" /></a>San Francisco based search startup <a href="http://www.powerset.com">Powerset</a> will be launching shortly. For now, Powerset will query only Wikipedia and Freebase. But as I said when the <a href="http://www.techcrunch.com/2008/04/05/powerset-will-launch-in-coming-weeks/">product was demo&#8217;d to me</a> a few weeks ago, it is compelling nonetheless: <em>&#8220;When I tested the service I had something very similar to the “Aha!” feeling that ran through me the first time I ever used Google. In short, it is an evolutionary, and possibly revolutionary, step forward in search.&#8221;</em></p>
<p>But now the company may have to make a hard decision: sell now to one of the big Internet players looking for a point of differentiation in search, or take the risk of going it alone and possibly getting a huge, multi-billion dollar payoff down the road.</p>
<p>According to our sources, Powerset is exploring both options. They hired Dave Wehner, a Managing Director at investment bank <a href="http://www.crunchbase.com/financial-organization/allen-and-company">Allen &#038; Co.</a> (he&#8217;s the guy who <a href="http://www.techcrunch.com/2008/03/13/aol-buys-bebo-for-750-million/">sold Bebo for $850</a> million to AOL, and is working on <a href="http://www.techcrunch.com/2008/05/05/allen-co-pitching-linkedin-at-1-billion/">LinkedIn&#8217;s huge financing</a>), to represent them in a possible sale or financing.</p>
<p><a href="http://www.news.com/8301-13953_3-9940887-80.html">CNET is reporting</a> today that Microsoft may be bidding for the company. According to our sources, those discussions have been going on for well over a month, and their most recent bid is &#8220;around $100 million.&#8221;</p>
<p>That probably won&#8217;t be enough to convince Powerset and <a href="http://www.crunchbase.com/company/powerset">their investors</a> to sell. The big question is whether Google will step in to try and keep Powerset out of Microsoft&#8217;s hands, and start a real bidding war. That could drive the price significantly higher. Google, however, has <a href="http://www.techcrunch.com/2007/12/18/googles-norvig-is-down-on-natural-language-search/">publicly dismissed</a> the notion of contextual search as a revolutionary step forward. </p>
<p>Whether that&#8217;s true or not is yet to be seen. But Powerset may find itself as a valuable chess piece in the emerging search war between Google and Microsoft. And if Google bets wrong, they could find their commanding lead in search eroded over time. A relatively small acquisition to keep Powerset out of Microsoft&#8217;s hands, even if just a hedging move, may suddenly be attractive to them.</p>
<p><strong><em>Crunch Network</em></strong>:  <a href="http://www.crunchboard.com">CrunchBoard</a><em> </em>because it&#8217;s time for you to find a new Job2.0</p>
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		<title>Facebook Raises Another $100 Million</title>
		<link>http://www.techcrunch.com/2008/05/10/facebook-raises-another-100-million/</link>
		<comments>http://www.techcrunch.com/2008/05/10/facebook-raises-another-100-million/#comments</comments>
		<pubDate>Sat, 10 May 2008 15:22:27 +0000</pubDate>
		<dc:creator>Michael Arrington</dc:creator>
		
		<category><![CDATA[Company &#038; Product Profiles]]></category>

		<category><![CDATA[Facebook]]></category>

		<guid isPermaLink="false">http://www.techcrunch.com/2008/05/10/facebook-raises-another-100-million/</guid>
		<description><![CDATA[Facebook is raising $100 million in debt, reports VentureBeat and Business Week. bringing their total capital raised to nearly half a billion dollars.
This most recent round will be used to scale the service via another 50,000 or so servers. Facebook now has over 70 million active users and around 109 milliion monthly visitors, and the [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.crunchbase.com/company/facebook"><img src="http://www.techcrunch.com/wp-content/facebooklogo11.gif" class="shot" /></a>Facebook is raising $100 million in debt, reports <a href="http://venturebeat.com/2008/05/09/facebook-borrows-100m-to-build-out-its-infrastructure/">VentureBeat</a> and <a href="http://www.businessweek.com/technology/content/may2008/tc2008059_855064.htm">Business Week</a>. bringing their total capital raised to nearly <a href="http://www.crunchbase.com/company/facebook">half a billion dollars</a>.</p>
<p>This most recent round will be used to scale the service via another 50,000 or so servers. Facebook now has over 70 million active users and around 109 milliion monthly visitors, and the site is at times very slow. </p>
<p>Compare that to Google, which operates at least a million servers (and is adding 500,000 per year, says Business Week), and Microsoft, which is adding 200,000 servers per year.</p>
<p><strong><em>Crunch Network</em></strong>:  <a href="http://www.crunchboard.com">CrunchBoard</a><em> </em>because it&#8217;s time for you to find a new Job2.0</p>
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		<title>Three&#8217;s Company Or Three&#8217;s A Crowd? Google To Launch &#8220;Friend Connect&#8221; On Monday</title>
		<link>http://www.techcrunch.com/2008/05/09/threes-company-google-to-launch-friend-connect-on-monday/</link>
		<comments>http://www.techcrunch.com/2008/05/09/threes-company-google-to-launch-friend-connect-on-monday/#comments</comments>
		<pubDate>Sat, 10 May 2008 05:35:59 +0000</pubDate>
		<dc:creator>Michael Arrington</dc:creator>
		
		<category><![CDATA[Company &#038; Product Profiles]]></category>

		<category><![CDATA[Facebook]]></category>

		<category><![CDATA[google]]></category>

		<category><![CDATA[MySpace]]></category>

		<category><![CDATA[Orkut]]></category>

		<category><![CDATA[Plaxo]]></category>

		<guid isPermaLink="false">http://www.techcrunch.com/2008/05/09/threes-company-google-to-launch-friend-connect-on-monday/</guid>
		<description><![CDATA[Don&#8217;t they say good things come in threes? Well, regardless, we&#8217;ve heard from multiple sources that Google will launch a new product on Monday called &#8220;Friend Connect,&#8221; which will be a set of APIs for Open Social participants to pull profile information from social networks into third party websites.
MySpace launched Data Availability on Thursday, a [...]]]></description>
			<content:encoded><![CDATA[<p><img style="float: right" src='http://www.techcrunch.com/wp-content/googlecode.jpg'class="shot2" alt="" />Don&#8217;t they say good things come in threes? Well, regardless, we&#8217;ve heard from multiple sources that Google will launch a new product on Monday called &#8220;Friend Connect,&#8221; which will be a set of APIs for <a href="http://www.techcrunch.com/2007/10/30/details-revealed-google-opensocial-to-be-common-apis-for-building-social-apps/">Open Social</a> participants to pull profile information from social networks into third party websites.</p>
<p>MySpace launched <a href="http://www.techcrunch.com/2008/05/08/myspace-embraces-data-portability-partners-with-yahoo-ebay-and-twitter/">Data Availability</a> on Thursday, a competing product. Yesterday, in a suspiciously timed pre-release announcement, we heard about <a href="http://www.techcrunch.com/2008/05/09/facebook-responds-to-myspace-with-facebook-connect/">Facebook Connect</a>, another similar product (with a nearly identical name to Google&#8217;s Friend Connect).</p>
<p>Like Data Availability and Facebook Connect, Google&#8217;s Friend Connect will be a way to securely send personal profile data, including friend lists, presence/status information, etc., to third party applications, say our sources. The primary benefit of these services is to allow users to maintain a single friends list and to coordinate social activities across different sites that perform different services. See my post on the <a href="http://www.techcrunch.com/2008/03/30/friendfeed-the-centralized-me-and-data-portability/">Centralized Me</a> for more of my thoughts on this.</p>
<p>The reason these companies are are rushing to get products out the door is because whoever is a player in this space is likely to control user data over the long run. If users don&#8217;t have to put profile and friend information into multiple sites, they will gravitate towards one site that they identify with, and then allow other sites to access that data. The desire to own user identities over the long run is also causing the big Internet companies, in my opinion, to <a href="http://www.techcrunch.com/2008/03/24/is-openid-being-exploited-by-the-big-internet-companies/">rush to become OpenID issuers</a> (but not relying parties).</p>
<p>If what we hear is correct, Google&#8217;s offering may not be as attractive as MySpace&#8217;s and Facebook&#8217;s. Google may be keeping a tighter reign on data, requiring third parties to show it directly from Google&#8217;s servers in an iframe. By contract, MySpace and Facebook are sending data via an API and trusting third parties not to abuse it (with strict terms of service in case they violate that trust). That flexibility also allows those third parties to do more with the data, including combining it with their own data before displaying it.</p>
<p>We&#8217;ll have to wait until Monday for the exact details, though. But what&#8217;s clear is that Google wants to get in between social networks and the web sites that want to access their data. By controlling the flow through Open Social and the new Friend Connect product, they can effectively become a huge social network without actually having a, well, social network (unless you count Orkut).</p>
<p>Google&#8217;s been scrambling for partners to announce on Monday as well. So far our understanding is they have their own Orkut and Plaxo. Compare that to MySpace (Yahoo, eBay and Twitter, plus their own PhotoBucket) and Facebook, which announced Digg as an early partner.</p>
<p>Another limiting factor with Google&#8217;s product is that, unlike Facebook and MySpace, they do not already control user profiles for tens of millions of active users. That means they&#8217;ll quickly need to get big partners on board as well. Will MySpace help them? They may - MySpace is already part of Open Social and <a href="http://www.techcrunch.com/2008/05/08/myspace-embraces-data-portability-partners-with-yahoo-ebay-and-twitter/">said on Thursday</a> that they will adopt Open Social initiatives in this space once they are defined. We&#8217;ll see.</p>
<p>More details as they come in. </p>
<p><strong><em>Crunch Network</em></strong>:  <a href="http://www.crunchboard.com">CrunchBoard</a><em> </em>because it&#8217;s time for you to find a new Job2.0</p>
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		<title>Spotplex Suffers Identity Crisis, Stumbles Into DeadPool</title>
		<link>http://www.techcrunch.com/2008/05/09/spotplex-suffers-identity-crisis-stumbles-into-deadpool/</link>
		<comments>http://www.techcrunch.com/2008/05/09/spotplex-suffers-identity-crisis-stumbles-into-deadpool/#comments</comments>
		<pubDate>Sat, 10 May 2008 01:15:24 +0000</pubDate>
		<dc:creator>Jason Kincaid</dc:creator>
		
		<category><![CDATA[Company &#038; Product Profiles]]></category>

		<category><![CDATA[DEADPOOL]]></category>

		<category><![CDATA[Spotplex]]></category>

		<guid isPermaLink="false">http://www.techcrunch.com/2008/05/09/spotplex-suffers-identity-crisis-stumbles-into-deadpool/</guid>
		<description><![CDATA[
We introduced Spotplex in February 2007 as a potential Digg killer that served up popular stories by monitoring how many people read them.  Somewhere along the way, it also turned into an Alexa-like analytics service.  Unfortunately, neither market worked out for them and they&#8217;ve been forced to shut their doors.
The Digg-style service used [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.crunchbase.com/company/spotplex"><img src="http://www.techcrunch.com/wp-content/spotplexlogo.png" class="shot2"/></a></p>
<p>We <a href="http://www.techcrunch.com/2007/02/28/exclusive-is-spotplex-a-better-digg/">introduced</a> <a href="http://www.spotplex.com/">Spotplex</a> in February 2007 as a potential <a href="http://www.digg.com/">Digg</a> killer that served up popular stories by monitoring how many people read them.  Somewhere along the way, it also turned into an Alexa-like analytics service.  Unfortunately, neither market worked out for them and they&#8217;ve been forced to shut their doors.</p>
<p>The Digg-style service used JavaScript that was embedded on participating pages to track how often posts were read, and top-read posts were featured on Spotplex&#8217;s homepage.  The service set itself apart from Digg by requiring no intervention on the reader&#8217;s part to promote a page.  On the other hand, Spotplex only recorded hits on blogs that had embedded the Javascript snippets, which severely restricted its sources of content.</p>
<p>Spotplex&#8217;s JavaScript embeds were also used to offer an analytics service that was designed to contend with sites like Alexa and Compete.  While the addition of this service marked a shift to a very different market, both of Spotplex&#8217;s services leveraged the same backend.</p>
<p>CEO <a href="http://www.crunchbase.com/person/doyon-kim">Doyon Kim</a> says that the company&#8217;s ultimate failure was due to a lack of adequate funding.  The company underestimated the resources that were required to build and maintain its service, and it neglected to seek venture funding after its $450,000 seed round.  This is surprising given Kim&#8217;s experience in the industry: he co-founded <a href="http://www.DialPad.com">DialPad</a>, which was acquired by Yahoo in 2005.</p>
<p>Spotplex is now in the <a href="http://www.techcrunch.com/tag/deadpool">TechCrunch Deadpool</a>.</p>
<p><strong><em>Crunch Network</em></strong>:  <a href="http://mobilecrunch.com/">MobileCrunch</a><em> </em>Mobile Gadgets and Applications, Delivered Daily.</p>
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		<title>100 Invites to Yahoo SearchMonkey Developer Preview</title>
		<link>http://www.techcrunch.com/2008/05/09/100-invites-to-yahoo-searchmonkey-developer-preview/</link>
		<comments>http://www.techcrunch.com/2008/05/09/100-invites-to-yahoo-searchmonkey-developer-preview/#comments</comments>
		<pubDate>Sat, 10 May 2008 00:36:28 +0000</pubDate>
		<dc:creator>Mark Hendrickson</dc:creator>
		
		<category><![CDATA[Company &#038; Product Profiles]]></category>

		<category><![CDATA[Yahoo]]></category>

		<guid isPermaLink="false">http://www.techcrunch.com/2008/05/09/100-invites-to-yahoo-searchmonkey-developer-preview/</guid>
		<description><![CDATA[
Want to be one of the first to customize your site&#8217;s search results using Yahoo SearchMonkey? Sign up for the developer preview here and tell them TechCrunch sent ya. 
The first 100 people to mention TechCrunch in their application will obtain access to the service. They will also get tickets to the SearchMonkey launch party [...]]]></description>
			<content:encoded><![CDATA[<p><img src="http://www.techcrunch.com/wp-content/searchmonkey_logo.png" style="border: 0 !important" class="shot2" /></p>
<p>Want to be one of the first to customize your site&#8217;s search results using <a href="http://developer.yahoo.com/searchmonkey">Yahoo SearchMonkey</a>? Sign up for the developer preview <a href="http://developer.yahoo.com/searchmonkey/form.html">here</a> and tell them TechCrunch sent ya. </p>
<p>The first 100 people to mention TechCrunch in their application will obtain access to the service. They will also get tickets to the SearchMonkey <a href="http://upcoming.yahoo.com/event/491985/">launch party</a> on May 15th in Sunnyvale.</p>
<p>SearchMonkey allows web publishers to create applications for Yahoo Search that customize the way their results are displayed. The semantic tool can be used to replace traditional result descriptions with relevant links, structured information, and even images. See our <a href="http://www.techcrunch.com/2008/04/24/yahoo-open-search-platform-launches-into-private-beta/">detailed review</a> of the service. </p>
<p>The Yelp example below shows how it could be used by that website to surface better information about local joints:</p>
<p><img src="http://www.techcrunch.com/wp-content/yahooopensearch.jpg" /></p>
<p><strong><em>Crunch Network</em></strong>:  <a href="http://crunchgear.com">CrunchGear</a><em> </em>drool over the sexiest new gadgets and hardware.</p>
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		<title>Sneak Peak At Android Apps Out of MIT</title>
		<link>http://www.techcrunch.com/2008/05/09/sneak-peak-at-android-apps-out-of-mit/</link>
		<comments>http://www.techcrunch.com/2008/05/09/sneak-peak-at-android-apps-out-of-mit/#comments</comments>
		<pubDate>Fri, 09 May 2008 23:34:20 +0000</pubDate>
		<dc:creator>Erick Schonfeld</dc:creator>
		
		<category><![CDATA[Company &#038; Product Profiles]]></category>

		<category><![CDATA[Web 2.0 News &#038; Ideas]]></category>

		<category><![CDATA[Android]]></category>

		<category><![CDATA[google]]></category>

		<guid isPermaLink="false">http://www.techcrunch.com/2008/05/09/sneak-peak-at-android-apps-out-of-mit/</guid>
		<description><![CDATA[A class at MIT built some mobile apps for Google&#8217;s Android operating system and presented them today.  CrunchGear&#8217;s own superblogger Doug Aamoth reports on the seven apps—loco, Flare, GeoLife, Re:public, Locale, Kei, and snap—that he saw. Below is a slightly edited version of the original post: 
loco

Loco is a mobile social network built on [...]]]></description>
			<content:encoded><![CDATA[<p>A class at MIT built some mobile apps for Google&#8217;s Android operating system and presented them today.  CrunchGear&#8217;s own superblogger Doug Aamoth reports on the seven apps—loco, Flare, GeoLife, Re:public, Locale, Kei, and snap—that he saw. Below is a slightly edited version of the <a href="http://www.crunchgear.com/2008/05/09/mit-students-demonstrate-their-android-applications/">original post</a>: </p>
<p><em><strong>loco</strong></p>
<p><img class="shot2" src="http://www.crunchgear.com/wp-content/uploads/2008/05/loco.jpg" alt="loco" width="540" height="321" /></p>
<p>Loco is a mobile social network built on top an Android phone&#8217;s contact manager, so anyone in your contacts is already your friend, so to speak. You&#8217;ll be able to view and track where your friends are located using Google Maps and real-time geolocation.</p>
<p>So, in essence, you can check out the scene at a few places before you commit to going all the way across town.  I&#8217;m done with &#8220;scenes&#8221; since I&#8217;m now married, but this would have been cool for College Doug. He was a pretty awesome dude.</p>
<p><strong><a href="http://www.crunchgear.com/wp-content/uploads/2008/05/flare.jpg"><img class="shot2" src="http://www.crunchgear.com/wp-content/uploads/2008/05/flare-thumb.jpg" alt="flare" width="173" height="250" /></a> Flare</strong></p>
<p>Flare is a geolocation tracking system aimed at small business owners who want to keep tabs on their employees. The demonstration given was that of a pizza delivery boy who has five pizzas to deliver. If a couple of customers call up to ask why they haven&#8217;t gotten their pizza yet, the delivery guy&#8217;s manager can use any web-based system to check out the location of his driver.</p>
<p>What&#8217;s more, he can give an ID number and PIN code to the customers, which the customers can then use to track the pizza guy themselves. Thankfully, that PIN code can be set to expire after a certain amount of time and/or each customer&#8217;s specific tracking privileges can be cut off by the manager or the driver himself.</p>
<p><strong><a href="http://www.crunchgear.com/wp-content/uploads/2008/05/geolife.jpg"><img class="shot2" src="http://www.crunchgear.com/wp-content/uploads/2008/05/geolife-thumb.jpg" alt="geolife" width="153" height="250" /></a> GeoLife</strong></p>
<p>GeoLife is basically your to-do list on top of Google Maps. When you get within a certain range of something you need to pick up, it alerts you.</p>
<p>It also works as a traditional to-do list for things that aren&#8217;t location-based. The team that put this together is also working on a route-creation system wherein you could pick a few important items from your list and then have a route plotted out for you to follow that day.</p>
<p><strong>RE:Public</strong></p>
<p><strong><a href="http://www.crunchgear.com/wp-content/uploads/2008/05/republic.jpg"><img class="shot" src="http://www.crunchgear.com/wp-content/uploads/2008/05/republic-thumb.jpg" alt="republic" width="230" height="250" /></a></strong>  I thought that RE:Public was a brilliantly funny idea.  It&#8217;s basically a location-based social networking service for finding new friends once you get tired of your old ones. You connect locally based on a radius that you feed into the program and meet people based on dovetailing interests.</p>
<p>The real brilliance lies in the fact that you can rate and tag each friend and the system automatically updates each friend&#8217;s score based on how much time you spend near each other. So after a while, you can see who your &#8220;top friends&#8221; are.</p>
<p>Tags that are given to people on the network can be voted up and down by other users, so if one person tags me as &#8220;jerk&#8221;, all my real friends can vote that tag far enough down that it eventually disappears. That, or I&#8217;ll find out that my friends actually think I&#8217;m a jerk and I can start finding new friends. It&#8217;s the circle of life!</p>
<p><strong><a href="http://www.crunchgear.com/wp-content/uploads/2008/05/locale.jpg"><img class="shot2" src="http://www.crunchgear.com/wp-content/uploads/2008/05/locale-thumb.jpg" alt="locale" width="173" height="250" /></a> Locale (winner of the Android Project - top 50)</strong></p>
<p>Locale actually just finished in the top 50 applications for Google&#8217;s Android Project competition, so congratulations to the team. Nice work, indeed.</p>
<p>Locale is a dynamic settings manager. You set up different settings for your phone based on time and location. So when you&#8217;re at home, you can automatically have all your calls forwarded to your home phone line. When you&#8217;re at work, you can have your phone set to silent mode and have your phone&#8217;s background screen set to a constantly updating work chart. That kind of stuff.</p>
<p>There&#8217;s already an API available for other developers to tap into Locale to set up profiles and settings for events and itineraries. </p>
<p><strong><a href="http://www.crunchgear.com/wp-content/uploads/2008/05/kei.jpg"><img class="shot2" src="http://www.crunchgear.com/wp-content/uploads/2008/05/kei-thumb.jpg" alt="kei" width="137" height="250" /></a> KEI</strong></p>
<p>KEI has been a dream of mine for some time. It&#8217;s basically a Bluetooth key for all your stuff. In this early version, it was demonstrated as an automatic car starter and unlocker so you don&#8217;t have to try to find your car keys all the time.</p>
<p>It&#8217;s built so that multiple people can control the same car and/or multiple cars can be controlled by a single phone. Security is handled via 128-bit encryption and there will be an administrative interface so you can cut your ex-lover&#8217;s access off when the two of you break up.</p>
<p><strong><a href="http://www.crunchgear.com/wp-content/uploads/2008/05/snap.jpg"><img class="shot2" src="http://www.crunchgear.com/wp-content/uploads/2008/05/snap-thumb.jpg" alt="snap" width="157" height="240" /></a> snap</strong></p>
<p>Snap is kind of like Digg on a map. People can tag certain places and then other users can vote that particular attraction up or down.</p>
<p>So if you&#8217;re in a new city, you can pull up your current location and find things around you that other people think are interesting.</p>
<p>If there&#8217;s a particular user that&#8217;s uploaded a bunch of cool stuff, you can subscribe to his or her stuff. Arrows on the map change color the more popular they get. Very cool.</em>
<p><strong><em>Crunch Network</em></strong>:  <a href="http://crunchgear.com">CrunchGear</a><em> </em>drool over the sexiest new gadgets and hardware.</p>
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		<title>Is Pownce Developing A MP3 Player?</title>
		<link>http://www.techcrunch.com/2008/05/09/is-pownce-developing-an-mp3-player/</link>
		<comments>http://www.techcrunch.com/2008/05/09/is-pownce-developing-an-mp3-player/#comments</comments>
		<pubDate>Fri, 09 May 2008 23:17:11 +0000</pubDate>
		<dc:creator>Mark Hendrickson</dc:creator>
		
		<category><![CDATA[Company &#038; Product Profiles]]></category>

		<category><![CDATA[Pownce]]></category>

		<guid isPermaLink="false">http://www.techcrunch.com/2008/05/09/is-pownce-developing-an-mp3-player/</guid>
		<description><![CDATA[
Daniel Burka, co-founder and head designer for Pownce,  has generated some buzz by posting a screenshot teaser of an upcoming release (shown above).
From what we can see in the shot - a search box, an upload link, and parts of the words &#8220;Artist&#8221; and &#8220;Playlist&#8221; - it appears to be some sort of browser-based [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://deltatangobravo.com/archives/2008/may/powncepreview"><img src="http://www.techcrunch.com/wp-content/pownceplayer.png" /></a></p>
<p>Daniel Burka, co-founder and head designer for <a href="http://www.pownce.com/">Pownce</a>,  has generated some buzz by posting a screenshot teaser of an upcoming release (shown above).</p>
<p>From what we can see in the shot - a search box, an upload link, and parts of the words &#8220;Artist&#8221; and &#8220;Playlist&#8221; - it appears to be some sort of browser-based music player. </p>
<p>Just a couple days ago Pownce <a href="http://blog.pownce.com/2008/05/07/public-file-sharing-and-increased-file-sizes/">started allowing</a> users to post files to the general public, not just their Pownce friends. The micro-blogging format, however, only allows one file to be posted at a time, although these individual files can be played back in a simple Flash player. </p>
<p>This new player might allow users to upload batches of audio files and share them with friends as mixtapes, which would put the service in competition with sites like <a href="http://www.muxtape.com">Muxtape</a>, <a href="http://www.mixwit.com/">Mixwit</a>, <a href="http://www.mixaloo.com/">Mixaloo</a>, and <a href="http://www.imeem.com">Imeem</a>.</p>
<p>Seen more broadly and in light of recent lifts in file size limits, this could be a sign that Pownce is trying to differentiate itself from Twitter by heading further in the file sharing direction, as <a href="http://www.inquisitr.com/pownce-tries-to-reinvent-itself-as-a-public-file-hosting-service">suggested</a> by Duncan Riley just the other day. It seems as though Pownce&#8217;s already-vague &#8220;send stuff to your friends&#8221; tagline isn&#8217;t broad enough after all.</p>
<p>Thanks <a href="http://www.ryanmerket.com/">Ryan</a> for the tip.</p>
<p><strong><em>Crunch Network</em></strong>:  <a href="http://www.crunchboard.com">CrunchBoard</a><em> </em>because it&#8217;s time for you to find a new Job2.0</p>
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		<title>Safari Search Plugin Inquisitor Acquired By Yahoo!</title>
		<link>http://www.techcrunch.com/2008/05/09/safari-search-plugin-inquisitor-acquired-by-yahoo/</link>
		<comments>http://www.techcrunch.com/2008/05/09/safari-search-plugin-inquisitor-acquired-by-yahoo/#comments</comments>
		<pubDate>Fri, 09 May 2008 23:00:56 +0000</pubDate>
		<dc:creator>Jason Kincaid</dc:creator>
		
		<category><![CDATA[Company &#038; Product Profiles]]></category>

		<category><![CDATA[inquisitor]]></category>

		<guid isPermaLink="false">http://www.techcrunch.com/2008/05/09/safari-search-plugin-inquisitor-acquired-by-yahoo/</guid>
		<description><![CDATA[Inquisitor, the Safari search plugin billed as &#8220;Spotlight for the web&#8221;, has been acquired by Yahoo.  The plugin enhances the browser&#8217;s standard search engine by offering suggested links and bookmarks in real time as the user types.

Yahoo has already made some minimal changes to the software.  The plugin&#8217;s integrated Affiliate Links, which have [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.inquisitorx.com/safari/">Inquisitor</a>, the Safari search plugin billed as &#8220;Spotlight for the web&#8221;, has been acquired by Yahoo.  The plugin enhances the browser&#8217;s standard search engine by offering suggested links and bookmarks in real time as the user types.</p>
<p><img src="http://www.techcrunch.com/wp-content/inquisitorsmall.png" class="shot2"/></p>
<p>Yahoo has already made some minimal changes to the software.  The plugin&#8217;s integrated Affiliate Links, which have been the source of some <a href="http://www.tuaw.com/2008/01/07/inquisitor-raises-some-questions/">controversy</a>, have been removed.  And the default search engine has been changed to Yahoo!, though users are still free to choose another engine.</p>
<p>Developer <a href="http://www.crunchbase.com/person/dave-watanabe">David Watanabe</a> (<a href="http://www.newsfirex.com/blog/?p=203">blog</a>) has created a number of popular applications for the Mac, including the RSS reader <a href="http://www.newsfirerss.com/">NewsFire</a> and <a href="http://www.acquisitionx.com/">Acquisition</a>, a P2P client.  He will continue working on Inquisitor, but will not be joining Yahoo! as an employee.</p>
<p>You can find more details on the <a href="http://www.ysearchblog.com/archives/000581.html">Yahoo! Blog</a>.  And for those who are curious, this application has no relation to TechCrunch alum Duncan Riley&#8217;s blog, <a href="http://www.inquisitr.com/">The Inquisitr</a>.</p>
<p><strong><em>Crunch Network</em></strong>:  <a href="http://crunchgear.com">CrunchGear</a><em> </em>drool over the sexiest new gadgets and hardware.</p>
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		<title>Zivity Nabs Napster Co-founder As CTO</title>
		<link>http://www.techcrunch.com/2008/05/09/zivity-nabs-napster-co-founder-as-cto/</link>
		<comments>http://www.techcrunch.com/2008/05/09/zivity-nabs-napster-co-founder-as-cto/#comments</comments>
		<pubDate>Fri, 09 May 2008 21:27:23 +0000</pubDate>
		<dc:creator>Michael Arrington</dc:creator>
		
		<category><![CDATA[Company &#038; Product Profiles]]></category>

		<category><![CDATA[Zivity]]></category>

		<guid isPermaLink="false">http://www.techcrunch.com/2008/05/09/zivity-nabs-napster-co-founder-as-cto/</guid>
		<description><![CDATA[San Francisco based Zivity, a self described &#8220;community-powered showcase of female beauty,&#8221; will add a high profile technologist to their executive team next week. Napster co-founder Jordan Ritter, who was subsequently the CTO of Cloudmark and Columbia Music Entertainment (and a man who enjoys wearing sunglasses indoors), will join Zivity as chief technology officer.
Zivity continues [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.crunchbase.com/person/jordan-ritter"><img src="http://www.techcrunch.com/wp-content/ritter.jpg" class="shot2" /></a>San Francisco based <a href="http://www.zivity.com">Zivity</a>, a self described &#8220;community-powered showcase of female beauty,&#8221; will add a high profile technologist to their executive team next week. Napster co-founder <a href="http://www.crunchbase.com/person/jordan-ritter">Jordan Ritter</a>, who was subsequently the CTO of Cloudmark and Columbia Music Entertainment (and a man who enjoys wearing sunglasses indoors), will join Zivity as chief technology officer.</p>
<p>Zivity continues to roll after their <a href="http://www.techcrunch.com/2007/09/18/techcrunch40-session-8-entertainment-for-all-ages/">launch</a> last September at TechCrunch40. They&#8217;ve raised a total of <a href="http://www.crunchbase.com/company/zivity">$8 million</a> now over two rounds of financing and have successfully created a site that combines adult content with social networking. And the <a href="http://www.techcrunch.com/2008/02/14/no-date-for-valentines-day-get-some-porn-at-zivity/">mainstream press</a> is beginning to become as fascinated with Zivity as we have been since we first heard about them <a href="http://www.techcrunch.com/2007/08/19/zivity-silicon-valley-elite-dabble-in-adult-content/">last August</a>.</p>
<p>Zivity remains invite only and has about 12,000 members, 70 models and 30 photographers. 30,000 people are on the waiting list to get in. </p>
<p><strong><em>Crunch Network</em></strong>:  <a href="http://www.crunchboard.com">CrunchBoard</a><em> </em>because it&#8217;s time for you to find a new Job2.0</p>
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		<title>TimeTube: The Timeline That YouTube Should Build</title>
		<link>http://www.techcrunch.com/2008/05/09/timetube-the-timeline-that-youtube-should-built/</link>
		<comments>http://www.techcrunch.com/2008/05/09/timetube-the-timeline-that-youtube-should-built/#comments</comments>
		<pubDate>Fri, 09 May 2008 21:25:08 +0000</pubDate>
		<dc:creator>Jason Kincaid</dc:creator>
		
		<category><![CDATA[Company &#038; Product Profiles]]></category>

		<category><![CDATA[Dipity]]></category>

		<category><![CDATA[TimeTube]]></category>

		<guid isPermaLink="false">http://www.techcrunch.com/2008/05/09/timetube-the-timeline-that-youtube-should-built/</guid>
		<description><![CDATA[
TimeTube is a new mashup from Dipity, the interactive timeline site, that takes the mostly unsorted mess of videos that is YouTube and arranges them by date, offering a useful (and often unexpected) perspective on recent events.
Links to each video are situated across a horizontal timeline, with emphasis placed on the most popular videos (they [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.crunchbase.com/product/timetube"><img src="http://www.techcrunch.com/wp-content/timetube.png" class="shot"/></a></p>
<p><a href="http://www.dipity.com/mashups/timetube">TimeTube</a> is a new mashup from <a href="http://www.dipity.com">Dipity</a>, the interactive timeline site, that takes the mostly unsorted mess of videos that is YouTube and arranges them by date, offering a useful (and often unexpected) perspective on recent events.</p>
<p>Links to each video are situated across a horizontal timeline, with emphasis placed on the most popular videos (they appear bigger).  Users can expand or contract the timeline to isolate a particular time period, and the viewing window features a handy &#8220;next event&#8221; button.</p>
<p><a href="http://www.techcrunch.com/wp-content/spitzerbig.png"><img src="http://www.techcrunch.com/wp-content/spitzersmall.png" class="shot2"/></a></p>
<p>The site is a great diversion.  The featured searches, ranging from <a href="http://www.dipity.com/mashups/timetube?query=global+warming">Global Warming</a> to <a href="http://www.dipity.com/mashups/timetube?query=david%20hasselhoff">David Hasselhoff</a>, are all impressive, but half the fun comes from finding your own gems using the keyword search (recent scandals work best).  I&#8217;m particularly fond of <a href="http://www.dipity.com/mashups/timetube?query=eliot+spitzer">Eliot Spitzer&#8217;s TimeTube</a>, which provides a nice contrast between his cheery political ads and the infamous Client Number 9 debacle.</p>
<p>TimeTube seems like it could be a handy reference for getting quick overviews on current events, but at this point it won&#8217;t be much more than a novelty for most people.  Videos are placed according to when they were uploaded, which isn&#8217;t always indicative of when the events shown were actually taking place, making the validity of the timeline shaky at best.  That said, if the site can figure out a way to keep dates consistent, TimeTube could evolve into a powerful tool.</p>
<p><strong><em>Crunch Network</em></strong>:  <a href="http://www.crunchboard.com">CrunchBoard</a><em> </em>because it&#8217;s time for you to find a new Job2.0</p>
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		<title>Why the WiMax Deal Is A Disaster, Part II (Or, How Craig McCaw Snookered Eric Schmidt)</title>
		<link>http://www.techcrunch.com/2008/05/09/why-the-wimax-deal-is-a-disaster-part-ii-or-how-craig-mccaw-snookered-eric-schmidt/</link>
		<comments>http://www.techcrunch.com/2008/05/09/why-the-wimax-deal-is-a-disaster-part-ii-or-how-craig-mccaw-snookered-eric-schmidt/#comments</comments>
		<pubDate>Fri, 09 May 2008 20:37:32 +0000</pubDate>
		<dc:creator>Erick Schonfeld</dc:creator>
		
		<category><![CDATA[Company &#038; Product Profiles]]></category>

		<category><![CDATA[Clearwire]]></category>

		<category><![CDATA[comcast]]></category>

		<category><![CDATA[google]]></category>

		<category><![CDATA[Intel]]></category>

		<category><![CDATA[Sprint Nextel]]></category>

		<category><![CDATA[Time Warner Cable]]></category>

		<guid isPermaLink="false">http://www.techcrunch.com/2008/05/09/why-the-wimax-deal-is-a-disaster-part-ii-or-how-craig-mccaw-snookered-eric-schmidt/</guid>
		<description><![CDATA[
The more I learn about the $3.2 billion deal announced earlier this week to salvage Clearwire&#8217;s and Sprint&#8217;s WiMax businesses by merging them together, the more I am convinced that someone got snookered.  And that someone was Google CEO Eric Schmidt.  Maybe he just can&#8217;t say &#8220;No&#8221; to visionary billionaires like Clearwire chairman [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.flickr.com/photos/erikcharlton/1480261047/"><img class="shot2" src='http://www.techcrunch.com/wp-content/explosion-small.jpg' alt='explosion-small.jpg' /></a></p>
<p>The more I learn about the <a href="http://www.techcrunch.com/2008/05/06/32-billion-wimax-deal-goes-through-take-cover/">$3.2 billion deal</a> announced earlier this week to salvage Clearwire&#8217;s and Sprint&#8217;s WiMax businesses by merging them together, the more I am convinced that someone got snookered.  And that someone was Google CEO Eric Schmidt.  Maybe he just can&#8217;t say &#8220;No&#8221; to visionary billionaires like <a href="http://www.clearwire.com/">Clearwire</a> chairman Craig McCaw.  Or maybe McCaw got Intel CEO Paul Otellini to lean on his buddy Schmidt. Otellini himself pledged $1 billion of Intel&#8217;s money towards the venture because he has made a big bet at Intel on selling WiMax chips.  He also happens to sit on <a href="http://www.google.com/corporate/execs.html">Google&#8217;s board</a>.  I don&#8217;t know if any of the above happened or not.</p>
<p>What I do know is that Google came reluctantly to the table and that for a long time the deal was being blocked internally at Google for some very good reasons.  The main reason is that WiMax as Clearwire is deploying it is not a very good replacement for mobile broadband services. It is, above all, a <em>fixed</em> wireless solution.  What it replaces is wired broadband services to homes and offices delivered through cable and DSL.  That is how Clearwire is selling it today.  </p>
<p>But to get Google (and Comcast and Time Warner Cable) to put up the cash, Clearwire had to promise it would build out a richer mobile broadband service as well.  This is <a href="http://www.techcrunch.com/2008/05/07/why-google-invested-in-clearwire/">why Google invested</a>—to bring the broadband Internet to mobile devices (some of them hopefully running the Android operating system).  And it is why Comcast and Time Warner Cable invested. They don&#8217;t need a replacement for cable broadband to people&#8217;s homes.  They need a wireless offering to fend off AT&#038;T&#8217;s and Verizon&#8217;s incursion into their television market. (It&#8217;s all about who has the better bundle).  Everyone is enthralled with this idea of WiMax as a disruptive wireless mobile broadband alternative.  Even <a href="http://www.techcrunch.com/2008/05/08/schonfeld-talks-about-clearwiresprint-on-fox-business/">Neal Cavuto couldn&#8217;t stop waxing</a> about the wonderful wireless future that this deal represents. </p>
<p>I wish that it were true. But here are a (<a href="http://www.techcrunch.com/2008/05/06/32-billion-wimax-deal-goes-through-take-cover/">more</a>) few problems:</p>
<p><strong>1.  Clearwire and Sprint have not yet proven that WiMax is a viable business even for fixed wireless.</strong>  Clearwire lost $727 million last year, nearly five times more than its total revenues.  And it is projected to lose increasingly more over the next couple years during the expensive growth phase of its business. Moreover, the uptake of the service in the 50 or so cities where it is available has not been so great.  That is because, unless you live in a rural area with no other broadband alternative, it is trying to solve a problem that doesn&#8217;t exist.  At this point, most people in the U.S. can get broadband at their home just fine through cable or DSL.  </p>
<p><strong>2.  WiMax hasn&#8217;t proven itself elsewhere either.</strong>  Even in Korea, which has had WiMax for two years and is supposed to be a broadband paradise, consumers are not clamoring for WiMax.  There are only about <a href="http://www.telecoms.com/itmgcontent/tcoms/expertview/articles/20017526105.html">150,000 WiMax subscribers</a> in Korea, well below initial expectations.    </p>
<p><strong>3.  Before you can turn Wimax into a mobile broadband service, you need mobile WiMax equipment.</strong>  Cell phones, laptops, and other devices with WiMax chips in them are a long way away.  Intel is ready to sell those chips, but device makers are not going to put them in their gadgets until enough consumers want them. And most consumers are going to wait for a WiMax network to show up that they can access both where they live and when they travel.  So there&#8217;s a chicken and egg problem there. </p>
<p><strong>4. Clearwire doesn&#8217;t know how to act like a mobile company.</strong>  It doesn&#8217;t have a mobile business plan.  It has a fixed wireless business plan.  In order to make WiMax truly mobile, you need to build out a network dense enough to cover subscribers as they move from one place to another. That is simply not the case today, even in the markets where Clearwire operates. </p>
<p><strong>5.  Sprint is conflicted.</strong> To deal with roaming and coverage gaps, Clearwire would need to use Sprint&#8217;s 3G cellular network as a backup. That would require another chip in each device, which would make them more expensive than competing devices from AT&#038;T or Verizon.  Also, it would require Sprint opening up its 3G network to Clearwire and, by extension, Google.  That&#8217;s not going to happen.</p>
<p> <strong>6.  WiMax is not a global standard.</strong>  Here in the U.S., WiMax is built on 2.5 GHz spectrum. Overseas, it is built on 3.5 GHz spectrum.  That makes it harder for equipment manufacturers to achieve the scale they need to make money from WiMax devices and network equipment.</p>
<p><strong>7.  McCaw may be a visionary, but sometimes he doesn&#8217;t see so clearly.</strong>  Yes, he built what is now AT&#038;T Wireless and sold it for $11.5 billion.  But after that he also was responsible for Teledesic and XO Communications—two massive failures that cost investors billions of dollars.  Clearwire was about to join those latter two before Schmidt &#038; Co. came to the rescue.
<p><strong><em>Crunch Network</em></strong>:  <a href="http://www.crunchboard.com">CrunchBoard</a><em> </em>because it&#8217;s time for you to find a new Job2.0</p>
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		<title>Facebook Responds To MySpace With Facebook Connect</title>
		<link>http://www.techcrunch.com/2008/05/09/facebook-responds-to-myspace-with-facebook-connect/</link>
		<comments>http://www.techcrunch.com/2008/05/09/facebook-responds-to-myspace-with-facebook-connect/#comments</comments>
		<pubDate>Fri, 09 May 2008 19:14:53 +0000</pubDate>
		<dc:creator>Michael Arrington</dc:creator>
		
		<category><![CDATA[Company &#038; Product Profiles]]></category>

		<category><![CDATA[Digg]]></category>

		<category><![CDATA[Facebook]]></category>

		<guid isPermaLink="false">http://www.techcrunch.com/2008/05/09/facebook-responds-to-myspace-with-facebook-connect/</guid>
		<description><![CDATA[
Facebook will announce later today Facebook Connect, which has similar functionality to MySpace Data Availability, announced just yesterday. The actual product won&#8217;t be released for at least a few weeks, so the timing on this, coming immediately after MySpace, is somewhat suspicious.
It is essentially a new version of their API for third party websites, which [...]]]></description>
			<content:encoded><![CDATA[<p><img src="http://www.techcrunch.com/wp-content/fbconnect11.png" class="shot2" /></p>
<p>Facebook will announce later today Facebook Connect, which has similar functionality to <a href="http://www.techcrunch.com/2008/05/08/myspace-embraces-data-portability-partners-with-yahoo-ebay-and-twitter/">MySpace Data Availability</a>, announced just yesterday. The actual product won&#8217;t be released for at least a few weeks, so the timing on this, coming immediately after MySpace, is somewhat suspicious.</p>
<p>It is essentially a new version of their API for third party websites, which was <a href="http://www.techcrunch.com/2006/08/15/facebook-requests-developer-friends-with-new-api/">first launched</a> in August 2006. </p>
<p>It will allow users to “connect” their Facebook identity, friends and privacy to any website. Third party websites will be able to implement and offer more features of the Facebook Platform off of Facebook – the same features available to third party applications today on Facebook. </p>
<p>To make data portable, Facebook believes it’s about giving users the ability to take their identity and friends with them around the Web, while being able to trust that their information is always up to date and always protected by their privacy settings. The next iteration will be available publicly within the next several weeks. </p>
<p>One of their initial launch partners will be Digg.</p>
<p>I spoke with Ben Ling, Director Platform Product Marketing, and Ruchi Sanghai, Product Manager for Facebook Platform, this afternoon about the upcoming changes.</p>
<p>Facebook Connect has four primary features:</p>
<p><img src="http://www.techcrunch.com/wp-content/fbconnect21.png" class="shot2" /></p>
<ul>
<li><strong>Trusted Authentication</strong> – Anywhere during the user&#8217;s experience that the developer would like to add social context, the user will be able to authenticate and connect their account in a trusted environment. The user will have total control of the permissions granted. This is a proprietary authentication mechanism, but is more streamlined than the <a href="http://wiki.developers.facebook.com/index.php/Authentication_guide">existing method</a> and will not require a redirect back to Facebook.</li>
<li><strong>Real Identity</strong> – Users can bring their real identity information with them wherever they go on the open Web, including: basic profile information, profile picture, name, friends, photos, events, groups, and more. </li>
<li><strong>Friends Access</strong> – Users will be able to take their friends with them wherever they go on the open Web. Developers will be able to add rich social context to their websites, and will be able to show which of their Facebook friends already have accounts on their sites.</li>
<li><strong>Dynamic Privacy</strong> – As a user moves around the open Web, their privacy settings will follow, ensuring that users’ information and privacy rules are always up-to-date. </li>
</ul>
<p>Facebook connect is Facebook&#8217;s first honest attempt to allow access to Facebook user data outside of Facebook itself. The company is describing it as giving third party applications access to much of the same data as Facebook applications have today. We&#8217;ll know more in a couple of weeks when it formally launches.</p>
<p><strong>Update:</strong> Facebook <a href="http://developers.facebook.com/news.php">has announced</a> Facebook Connect on its developer blog.</p>
<p><strong><em>Crunch Network</em></strong>:  <a href="http://mobilecrunch.com/">MobileCrunch</a><em> </em>Mobile Gadgets and Applications, Delivered Daily.</p>
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		<title>Facebook To Lift 5,000 Friends Limit</title>
		<link>http://www.techcrunch.com/2008/05/09/facebook-to-lift-5000-friends-limit/</link>
		<comments>http://www.techcrunch.com/2008/05/09/facebook-to-lift-5000-friends-limit/#comments</comments>
		<pubDate>Fri, 09 May 2008 16:31:15 +0000</pubDate>
		<dc:creator>Michael Arrington</dc:creator>
		
		<category><![CDATA[Company &#038; Product Profiles]]></category>

		<category><![CDATA[Facebook]]></category>

		<guid isPermaLink="false">http://www.techcrunch.com/2008/05/09/facebook-to-lift-5000-friends-limit/</guid>
		<description><![CDATA[Facebook will soon remove a limitation that restricts users to no more than 5,000 friend connections, someone close to the company told us this week.
There are stories around why the limitation exists at all. The official reason is that Facebook wants to make sure that people only add &#8220;real&#8221; friends to their account, and the [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.crunchbase.com/company/facebook"><img src="http://www.techcrunch.com/wp-content/facebooklogo11.gif" class="shot2" /></a>Facebook will soon remove a limitation that restricts users to no more than 5,000 friend connections, someone close to the company told us this week.</p>
<p>There are stories around why the limitation exists at all. The official reason is that Facebook wants to make sure that people only add &#8220;real&#8221; friends to their account, and the restriction is on the high end of the number of friends that any one person could reasonable have. The unofficial (and actual) reason: scaling problems made this necessary. I&#8217;ve heard this directly from Facebook employees, as have <a href="http://scobleizer.com/2007/10/14/facebook-sucks-dave-winer-says/">others</a>.</p>
<p>But those scaling issues have been resolved, we hear from our source, and the cap will soon be lifted.</p>
<p>Facebook says that &#8220;less than 1,000&#8243; users have 5,000 friends today. There are around 70 million active Facebook users, so the number of users who are affected is around one thousandth of a percent. But a disproportionate percentage of bloggers and press are at the limit, so the issue tends to get a lot more attention than it otherwise would.</p>
<p>High profile blogger Robert Scoble is among the 1,000 Facebook users who&#8217;ve hit the cap, and has <a href="http://scobleizer.com/2007/10/14/the-you-dont-need-more-friends-lobby/">complained</a> about the restriction in the past.</p>
<p>Facebook says that the &#8220;Pages&#8221; feature is meant for people and brands that want to have a lot more &#8220;friends&#8221; than are allowed via normal accounts. An example is <a href="http://www.facebook.com/barackobama">Barack Obama&#8217;s </a>Facebook page, which currently shows 820,000 supporters.</p>
<p>But for many people, being a friend is much different than being a fan, and the level of interaction allowed is also significantly different. And the new <a href="http://www.techcrunch.com/2008/03/18/facebook-to-launch-new-privacy-controls-confirms-chat-is-coming/">Friends List</a> feature, which allows users to classify and group friends, makes organization easier anyway.</p>
<p><strong><em>Crunch Network</em></strong>:  <a href="http://crunchgear.com">CrunchGear</a><em> </em>drool over the sexiest new gadgets and hardware.</p>
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		<title>Tag the World With GeoGraffiti</title>
		<link>http://www.techcrunch.com/2008/05/09/tag-the-world-with-geograffiti/</link>
		<comments>http://www.techcrunch.com/2008/05/09/tag-the-world-with-geograffiti/#comments</comments>
		<pubDate>Fri, 09 May 2008 16:30:43 +0000</pubDate>
		<dc:creator>John Biggs</dc:creator>
		
		<category><![CDATA[mobilecrunch]]></category>

		<guid isPermaLink="false">http://www.techcrunch.com/2008/05/09/tag-the-world-with-geograffiti/</guid>
		<description><![CDATA[
Now in public beta, GeoGraffiti is a free &#8220;Verbal Bulletin Board&#8221; that allows you to record and share location-specific voice notes, or &#8220;Voice Marks&#8221;, whether you&#8217;re on the go or in front of your computer. Find a new coffee shop that you love? Call up GeoGraffiti, and leave a Voice Mark to let the world [...]]]></description>
			<content:encoded><![CDATA[<p><a href='http://mobilecrunch.com/?p=2855'><img src="http://mobilecrunch.com/wp-content/geograffiti.png" alt="" title="geograffiti" width="200" height="206" class="shot size-medium wp-image-2856" /></a></p>
<p>Now in public beta, <a href="http://www.geograffiti.com/">GeoGraffiti</a> is a free &#8220;Verbal Bulletin Board&#8221; that allows you to record and share location-specific voice notes, or &#8220;Voice Marks&#8221;, whether you&#8217;re on the go or in front of your computer. Find a new coffee shop that you love? Call up GeoGraffiti, and leave a Voice Mark to let the world know. </p>
<p>The uses are pretty interesting: traffic cam warnings, cool restaurants, and public restrooms are a few that come to mind without even thinking.</p>
<p><a HREF="http://mobilecrunch.com/2008/05/09/talk-about-the-world-around-you-with-geograffiti/">Read more&#8230;</a></p>
<p><strong><em>Crunch Network</em></strong>:  <a href="http://www.crunchboard.com">CrunchBoard</a><em> </em>because it&#8217;s time for you to find a new Job2.0</p>
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		<title>Meet Greg Kumparak, the New MobileCrunch Editor</title>
		<link>http://www.techcrunch.com/2008/05/09/meet-greg-kumparak-the-new-mobilecrunch-editor/</link>
		<comments>http://www.techcrunch.com/2008/05/09/meet-greg-kumparak-the-new-mobilecrunch-editor/#comments</comments>
		<pubDate>Fri, 09 May 2008 16:29:24 +0000</pubDate>
		<dc:creator>Greg Kumparak</dc:creator>
		
		<category><![CDATA[mobilecrunch]]></category>

		<guid isPermaLink="false">http://www.techcrunch.com/2008/05/09/meet-greg-kumparak-the-new-mobilecrunch-editor/</guid>
		<description><![CDATA[
Introducing yourself is always kind of awkward, isn&#8217;t it? It&#8217;s tough to try to explain who you are without coming off as cocky or arrogant. I usually tend to go straight from my name to how incredible I am at skee-ball, which for some reason turns people away. 
My name&#8217;s Greg Kumparak, and I&#8217;m the [...]]]></description>
			<content:encoded><![CDATA[<p><a href='http://mobilecrunch.com/wp-content/gregbeach1.jpg'><img src="http://mobilecrunch.com/wp-content/gregbeach1.jpg" alt="Greg eating a delicious sandwich" title="Greg Beach" width="180" height="266" class="shot size-medium wp-image-2852" /></a></p>
<p>Introducing yourself is always kind of awkward, isn&#8217;t it? It&#8217;s tough to try to explain who you are without coming off as cocky or arrogant. I usually tend to go straight from my name to how incredible I am at skee-ball, which for some reason turns people away. </p>
<p>My name&#8217;s Greg Kumparak, and I&#8217;m the new editor for <a href="http://www.mobilecrunch.com">MobileCrunch</a>. I hail from San Luis Obispo, land of tri-tip sandwiches and drunken frat guys. I run an independent blog/community about Helio over at <a href="http://www.heliocity.net/">Heliocity.net</a>, and have done some freelance IT consulting for Helio in the past.</p>
<p>I&#8217;m a geek to my very core. Gadgets, games, whatever  - I&#8217;m completely fascinated with anything that has buttons to press. My credit score is beginning to feel the burn from my love for gadgets</p>
<p>Need to holler at me? Shoot me a message at greg at crunchgear dot com</p>
<p><strong><em>Crunch Network</em></strong>:  <a href="http://crunchgear.com">CrunchGear</a><em> </em>drool over the sexiest new gadgets and hardware.</p>
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		<title>Search Startup Surf Canyon Raises a Seed Round</title>
		<link>http://www.techcrunch.com/2008/05/09/search-startup-surf-canyon-raises-a-seed-round/</link>
		<comments>http://www.techcrunch.com/2008/05/09/search-startup-surf-canyon-raises-a-seed-round/#comments</comments>
		<pubDate>Fri, 09 May 2008 15:01:32 +0000</pubDate>
		<dc:creator>Erick Schonfeld</dc:creator>
		
		<category><![CDATA[Company &#038; Product Profiles]]></category>

		<category><![CDATA[Surf Canyon]]></category>

		<guid isPermaLink="false">http://www.techcrunch.com/2008/05/09/search-startup-surf-canyon-raises-a-seed-round/</guid>
		<description><![CDATA[
It&#8217;s hard to compete in the search engine market, but one approach taken by several startups is to sit on top of the big search engines and try to improve their results or interface.  Why reinvent the wheel when you can simply add new spokes?  Surf Canyon, a bootstrapped startup I wrote about [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.crunchbase.com/company/surf-canyon"><img class="shot2" src='http://www.techcrunch.com/wp-content/surf-canyon-logho.png' alt='surf-canyon-logho.png' /></a></p>
<p>It&#8217;s hard to compete in the search engine market, but one approach taken by several startups is to sit on top of the big search engines and try to improve their results or interface.  Why reinvent the wheel when you can simply add new spokes?  <a href="http://www.surfcanyon.com/">Surf Canyon</a>, a bootstrapped startup I wrote about <a href="http://www.techcrunch.com/2008/02/19/hijacking-search-surf-canyon-and-managedq-rethink-the-search-experience/">last February,</a> re-orders results on Google, Yahoo, and Windows Live Search through a browser add-on.  Previously self-funded, the startup has raised a seed round of $600,000 from angel investors.  It is showing that even a search startup can be built on the cheap.  </p>
<p>Surf Canyon is probably not going to be the next Google, but it does improve the traditional search interface by pulling up related results that otherwise would be buried on page 12 or page 52 of the regular results.  Here&#8217;s how I described the service in my initial review:</p>
<blockquote><p><em>Whenever you do a search, a little bullseye icon appears at the right of each result. If you click on the bullseye, Surf Canyon inserts three recommended search results that are similar to the one you clicked on. They appear indented under the result you are trying to drill down into.</p>
<p>The results are hit or miss. Surf Canyon basically gets three chances per click to come up with a relevant recommendation. In general, it comes closer than if you hit the “Similar pages” link that Google provides with every search result, but it still feels pretty random. Showing more than three recommended results would help. But what I like best about Surf Canyon is the interface. It doesn’t take you to another Web page. The recommended results just appear underneath the appropriate link. It feels more like an application than a cumbersome Website where you have to click through multiple pages to find what you want. Google could take a lesson in interface design from Surf Canyon here with all of its Ajax goodness.</em></p></blockquote>
<p>I find that I still use the Surf Canyon feature on a regular basis.  The results, though, are still hit or miss. Maybe the new funds will help them fine-tune their algorithm.</p>
<p><strong><em>Crunch Network</em></strong>:  <a href="http://crunchgear.com">CrunchGear</a><em> </em>drool over the sexiest new gadgets and hardware.</p>
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