At the beginning of 2009, during a now-famous strategy meeting, Twitter’s executives asked themselves, “Are we building a new Internet?” At the crux of that question was the realization that Twitter “introduced a new form of communication to the world.” Public micro-messages are now everywhere—on Twitter, Facebook, MySpace, Google, Bing, Yahoo, AIM. They are infiltrating every part of the Web, particularly as the backbone of realtime search.
Yes, status updates (which are a form of micro-message) existed before Twitter, but it is the growing public nature of these messages which makes them exciting. For one thing, they need to be public in order to be visible to search engines. But when Twitter and other companies talk about building a new Internet, they don’t mean that 140-character messages are going to replace web pages. Rather it is that these realtime streams are becoming the center of people’s attention on the Web, and sending them off in all different sorts of directions.
These streams are the new Internet not so much because of the micro-content which they contain, but because they are a more efficient means of communication. Remember, the Internet at its core is a communications system. The battle going on now between Twitter, Facebook, Google, and others is to control this new realtime layer of communications on the Internet. Each one wants to be driving the micro-message bus.





























