
ElfYourself started back in 2006, when it received a surprising 36 million views in its first year. In 2007, it took the web by storm, with a whopping 193 million views. In 2008, the company teamed with JibJab to power the site (one of JibJab’s specialities is creating customized videos like these, so it was a good fit). However, there was a significant dropoff between 2007 and 2008 — last year the site drew 55 million views. That dropoff wasn’t a surprise though: JibJab CEO Gregg Spiridellis says that the company decided to require users to register in order to share their videos with their friends, when previous years hadn’t required registration.

























