After lengthy negotiations, Electronic Arts closed it’s anticipated acquisition of social gaming startup Playfish for $275 million in cash. An additional $25 million in stock will be set aside for retaining the top talent at the startup, and another $100 million in earnouts are part of the deal as well if the business hits certain milestones. So the total value of the deal could amount to as much as $400 million when all is said and done. Although, earnouts have a tendency to come up short (see Skype).

Playfish is based in London, and has raised $21 million from Accel Partners and Index ventures. The Accel investment is from its European fund.

Last year at a presentation at the Founder’s Forum in Hampshire, England, CEO Kristian Segerstrale put up a slide with a dinosaur and expressed his desire to “kill EA.” Now he’s joining them instead. Funny how that works.

The ads are destroying YouTube. At least this one is. It is a video ad for sustainable energy company from Spain called Acciona. Yeah, I had never heard of them either.

The video starts with this Euro-dude in a suit starting to blow up and crack apart like he’s made from plaster. Halfway through, the actual video player crack in half, and all of the surrounding parts of the site shake and fall away, while an annoying voiceover is saying something about rebirth. I don’t know, maybe it makes more sense in Spanish.

Do you see something strange in this screenshot of Google’s homepage today? No, not Bert and Ernie (it’s Sesame Street’s 40th birthday). It’s that ad for the Verizon Droid right there under the search box (today is also Droid Day). Although, the juxtaposition does make it seem like Bert and Ernie are trying to get you to buy a Droid.

Google’s homepage is normally an ad-free zone. No more than 28 words are allowed on it, and Google is always trying to find ways to make it even sparer.

Earlier this morning, Niklas Zennström and Janus Friis settled their lawsuits with eBay and a syndicate of investors in return for a 14 percent stake in the company they founded. The lawsuits were complicating the spin-off of Skype from eBay because the Skype founders still controlled the service’s underlying peer-to-peer technology.

In an interview with me this morning, Marc Andreessen, one of the investors through his new fund Andreessen Horowitz, told me, “The deal was never held up. The money was in escrow and was going to close” even if the lawsuits weren’t settled. The transaction is on track to close later this quarter, and Josh Silvertman will continue to be CEO.

Over the past few weeks, it’s definitely been crunchtime as we’ve been putting together the panels and demos for our Realtime CrunchUp on November 20 in San Francisco. Get your tickets here. After much back and forth, and with the help of our Realtime Board, we finally have an agenda we are very excited to present (see below).

Speakers will include Twitter COO Dick Costolo, Salesforce CEO Marc Benioff, Facebook VP of Product Chris Cox, Foursquare CEO Dennis Crowley, angel investor Ron Conway, FriendFeed co-founders (and now-Facebook VPs) Paul Buchheit and Bret Taylor. The CrunchUp will take place at the Intercontinental Hotel in San Francisco and will kick off with a big roundtable discussion and one-on-one interviews, followed by startup demos and panel discussions drilling down into geo streams, media streams, marketing, and venture capital.

A year ago, KillerStartups bought the killer domain name Startups.com for a few hundred thousand dollars. The company didn’t do anything with it other than redirect to the KillerStartups blog. Today, it realunched as a Q&A site for business questions.

Want to know “How to edit a business video before uploading it to YouTube”, “What is the typical annual income of a freelance webdesigner”, or “How can I copyright an idea?” (Answer: You can’t. Ideas aren’t protected by copyright). Well, you might not find the answers quite yet on Startups.com, but KillerStartups CEO Gonzalo Arzuaga is hoping that you will soon.

The latest twist in the ongoing settlement talks between Google and book authors is that yesterday, the judge in the case denied an attempt by photographers to become part of the settlement. In the decision (embedded below), Judge Denny Chin basically ruled that photographers are not authors, and that the settlement only covers “word-based material,” with the exception of illustrations in children’s books.

The judge writes that the motion was filed too late, and that in any case, the current settlement does not preclude photographers from bringing their own lawsuit.

The more Google products you use, the more data it collects about everything you do online—your search history, your emails, the blogs and news sites you read, which videos you watch on YouTube, your news alerts, tasks ,and even shopping lists. For some of these, you need to explicitly grant Google permission to keep track of data associated with your profile. But it’s hard to keep up with everything Google is tracking.

So now the company is launching a Google Dashboard, which will give you a high-level summary of everything Google knows about you by virtue of the Google products you use. This might include how many emails are in your inbox, recent subject lines, which YouTube video you’ve watched lately (yes, all of them), appointments on your calendar, and more.

First, there was Google Voice. And all was good, and not so good. But it showed that there is a better way to manage voicemails than to listen to 15 in a row just to get to the one you care about.

Now, there is an alternative to Google Voice called Ribbit Mobile. And it too is very good. Ribbit Mobile is in private beta, but the first 500 people to sign up with the invite code “techcrunch” will jump to the front of the line.

On Monday, ngmoco released worldwide its latest game for the iPhone and iPod Touch: Eliminate Pro. It’s been downloaded 500,000 times so far at a rate of about 25,000 an hour, currently making it the top free app in iTunes. The top paid app, Skeeball, also happens to be affiliated with ngmoco through its Plus+ social game network. ngmoco has had it’s own top paid apps as well, like Rolando, but CEO Neil Young says that Eliminate Pro is more “representive of where we have been moving our business—free applications, that we monetize with in-app purchases.”

Ever since Apple opened up in-app purchases for free apps two weeks ago, it’s been catching on. In general, free apps are downloaded 10 to 20 times as much as comparable paid apps. Now, says Young, the payments can be “built into the compulsion loop of the game.” In other words, developers will get consumers to try their apps and then ask them to pay only once they are hooked.

Yesterday, Intuit closed on its previously announced $170 million acquisition of personal budgeting site Mint, making Mint founder and CEO Aaron Patzer the new vice president and general manager of Intuit’s Personal Finance Group. He is now in charge of not only Mint.com, but also all of Quicken’s online and desktop products. What will his first order of business be? I spoke to him today to find out.

“Over the next 6 to 9 months,” he says, “we will end-of-life Quicken Online and their customer’s data will be migrated over to Mint.” Just a few months ago, the Quicken Online team was questioning Mint’s success. Now, Patzer is their new boss.

It’s not so much revenge as it is a smart business move. Intuit doesn’t need two different online financial planning sites for consumers, and it bought Mint because it couldn’t beat it. Combining the two is the obvious move. (Both help consumers keep track of their money and spending by monitoring their bank accounts, brokerage accounts, credit cards, and other financial accounts).

NBC is gearing up for the 2010 Winter Olympics with some changes to its mainstay site, NBCOlympics.com, scheduled to go live tomorrow. (See screenshots below). Once again, just as it did with the 2008 Summer Olympics, NBC will be using a video player based on Microsoft Silverlight technology to offer full HD videos. Except this time, the video player will have DVR-like functionality, with the ability to rewind the video, highlight clips and save them.

The video player will also incorporate Facebook Connect, to allow people to chat with their friends as they are watching the events. NBC expects the addition of Facebook chat to make the videos a more social and engaging experience, and also hopes viewing times will subsequently increase.

There is a perception that Google’s Chrome is a rounding error when it comes to browsers. And maybe it still is, but Google is now fighting that perception in a very public way. Today, it announced that the Chrome Team won a Founder’s Award for their achievements so far, and for the first time revealed how many people are using the Chrome browser: 30 million active users. Update: I guess I jumped the gun here. Google has been using that 30 million active user number since July.

Now, 30 million is certainly a big number, but it is still a tiny fraction of Internet Explorer or Firefox (which has 330 million users). Nevertheless, Google is signaling with this award and this figure that it is dead serious about Chrome. Google generally doesn’t reveal user numbers for anything, so this is significant. And now it sets a precedent for Google to update the number in the future.

Will it grow, and how fast?

Site redesigns always take longer than expected. But in the case of manufacturing marketplace MFG.com, a major overhaul of its site ended up taking three years. “The whole team has felt as though we were hand-cuffed for the past three years and couldn’t execute on all the great ideas,” MFG.com founder and CEO Mitch Free tells me.

But now those cuffs are off. Last night, MFG.com opened up its brand new site, redesigned from the ground up. MFG.com is a surprisingly successful B2B marketplace for sourcing manufactured parts, with more than $600 million in outstanding requests for quotes on the site (which is up from $50 million less than two years ago). Jeff Bezos and the German Samwer brothers are investors, as is Fidelity Ventures.

When Free launched the site way back in 2000, he built it on ColdFusion because it was fast and cheap. It’s amazing the site lasted so long on such outmoded technology, given its growth.

One of the biggest sources of new searches in the coming years for Google will come from mobile devices, which is why it is attacking mobile on multiple fronts—with Android phones, mobile apps, and mobile search across multiple devices. One of its more impressive efforts lately has been around voice search. Not every phone has a touchscreen or a full keyboard, and some languages simply aren’t keyboard-friendly, and that is where voice search comes in extra handy.

Google already has impressive voice search capabilities on the iPhone, Android, and other phones in English. But today, it is extending voice search to Mandarin Chinese and to Nokia S60 series phones. There are so many different accents and nuances to spoken Chinese, which is the most popular language in the world, that getting the speech-to-text good enough to return relevant searches is a huge challenge.

Forgive us for not noticing sooner, but last week Google’s social network Orkut announced that it is rolling out a complete redesign. The new site is faster and, like every other social network these days, puts the activity stream front and center. Orkut has actually reduced the number of pages so that the most popular actions can all be done from the home stream. For instance, there is now in-line commenting for status updates, photos, and videos. And the various notifications (”friend requests, testimonials, community requests or birthday announcements”) have all been consolidated onto the homepage as well.

Orkut also now has video chat, in addition to regular text IM. Access to other Google properties such as Gmail, maps, and search are now integrated at the top of the homepage. Profile pages are more customizable, and photo uploads are faster.

Proving that microloans can help to change the world one little bit at a time, Kiva.org hit a major milestone today. Since it’s founding four years ago, it has now made possible $100 million in microloans between individual lenders and entrepreneurs all around the world. The company has brought together 573,000 lenders (people like you and me putting in $25 or more towards a specific project), and 239,000 entrepreneurs.

Most of the entrepreneurs who benefit are in developing countries, but Kiva opened up its service to needy U.S. entrepreneurs last summer (which caused some controversy, but was the right decision). It also has APIs for other developers to build on its data set.

Ever since our first Realtime Crunchup last July, the momentum behind realtime streams just keeps getting stronger. Which is why TechCrunchIT editor Steve Gillmor and I are putting together another Realtime Crunchup on November 20 in San Francisco. Tickets are on sale now (the price is $395 until the final week when they will go up to $495—there are only 500 available).

The one-day event will take place in San Francisco’s fabulous new Intercontinental Hotel. The agenda is still coming together (hey, they don’t call it realtime for nothing). But I am pleased to announce some phenomenal speakers who will be joining us. Many of the members of our Realtime Board will appear on stage, including Salesforce CEO Marc Benioff, FriendFeed founder (now Facebook exec) Paul Buchheit, Microsoft’s FUSE Labs chief Lili Cheng, and angel investor Ron Conway. Twitter COO Dick Costolo will also sit down with me for a conversation about the transition from RSS to Realtime, among other subjects.

For advertisers on the Web, behavioral targeting is held out as the nirvana they’ve been waiting for: the ability to show ads only to those people most likely to be interested in them based on their past behavior. The growth of this type of ad targeting also raises a host of privacy concerns, but setting those aside for a second, do these ads even work? Do they perform better than regular ads? If they did, you’d expect advertisers to pay more for them and for Website publishers to be flocking to them.

At least for Google, the answer seems to be “No.” According to estimates by Jim Brock, founder of PrivacyChoice, chairman of Attributor and a former senior VP at Yahoo, only about 25 percent of AdSense sites are serving targeted ads, which Google calls “interest-based advertising.”

Twitter Lists are rolling out today (although the feature is not quite turned on for everyone yet). The new feature lets users make lists of interesting people on Twitter, grouped together so that they are easy to follow.

But how do you find the best lists? Already, there is an independent directory service which is launching in tandem with Twitter Lists called Listorious. (Warning: it only fully works for people who have Twitter Lists enabled). Listorious offers a curated collection of lists across various categories such as media, humor, marketing, finance, and food. You can see the most popular lists, ranked by how many people follow them. It is also possible to search by tags, or just search lists in general.

Following its meeting with developers yesterday, Facebook announced some changes it will be making to its homepage. As expected, one of the biggest changes is an attempt to fight application spam.

Notifications from apps that you sign up for are being curtailed so that you can opt to only see those notifications that your friends explicitly send to you. That should get rid of all those random updates about Joey sending some virtual bananas as a gift to someone else you don’t care about. Facebook will also allow users to specify which applications may contact them via email and for what purposes, much like when you register for any Website and they ask you if they can send you marketing newsletters.

Ever since Twitter announced it is working on a new Lists feature a month ago, users and developers have been awaiting its broad rollout. Over the past few weeks, Twitter has been expanding the number of people in the Lists beta, but now it appears that a full rollout is under way.

As of yesterday, Twitter employee Nik Kallen reported that “25% of all users have Lists.” And then he Tweeted: “We’re releasing lists to even more people. Don’t get your panties in a bunch, Twitter.”

Judging from the what we are hearing from tapped-in Twitter developers, the buzz on Twitter itself, and our tip box, a full rollout is under way and is expected to be completed either today or tomorrow. (Remember, this is Twitter, so there are no guarantees).

Netvibes, original widget homepage, is morphing into something much more interesting. The next version of the service, dubbed Wasabi, is a potent stream reader which consolidates news feeds, blogs, Twitter and Facebook streams, email, and much more in an extremely manageable interface. Wasabi will become available early next week in a private beta, but you can start signing up for it now.

CEO Freddy Mini demonstrated parts of Wasabi at our first Realtime CrunchUp in July. In addition to the traditional widget view, which breaks up your feeds and applications into a grid of boxes on your Netvibes homepage, Wasabi now also has a “smart reader” view. The smart reader borrows from traditional RSS readers in that all the feeds and widgets you subscribe to are presented together in one column, updated in reverse chronological order.

When Google announced what is clearly the best car navigation application on any mobile today, it didn’t just take a swipe at GPS navigation companies such as Garmin and TomTom. It took a swipe at Apple.

Beyond the advanced features of the Google Maps Navigation app (voice search, crowdsourced traffic data, Street View navigation), what makes the app noteworthy is that it launched on Google’s own Android phones first rather than on the iPhone. By doing so, Google is putting Apple on notice that it is no longer reserving its best apps for the iPhone. This is but the latest sign of a growing rift between Apple and Google.

Google released a new mobile navigation app today and GPS navigation companies such as Garmin And TomTom saw their shares take a plunge. The announcement shaved $1.2 billion off of Garmin’s market cap alone. Its shares are down more than 16 percent so far today to $31.60. TomTom’s shares are down 21 percent to $8.11.

And this is just for an Android app. But Google could very well make it available to other phones as well, and that is what has investors worried. GPS navigation apps are among the most expensive, and most lucrative, of all mobile apps.