We recently wrote about location-based mobile social network Loopt’s push to launch deals for check-ins, and today, the startup is putting use check-ins to philanthropic use. For every check-in at Chipotle, Panera Bread, or Whole Foods around the country, Loopt will donate $1 towards the Haiti earthquake relief. Half of the proceeds from the check-ins will be given to the American Red Cross and the other half will be donated to Doctors Without Borders.
Loopt founder and CEO Sam Altman said the spots were chosen primarily because they are seeing many check-ins at these vendors. It’s truly a generous and worthy initiative and it also provides a noble inventive for users to enable Loopt’s check-in technology, which the startup recently launched.
Text messaging has also played a significant part in fundraising for Haiti earthquake relief; with mobile donations reaching $35 million.