Chances are you’ve never heard of Netbiscuits – I sure hadn’t. But the company operates one of the world’s largest B2B web software platforms enabling thousands of publishers to create, manage and generate revenue from mobile websites.
Netbiscuits serves the mobile Internet programs for brands like Yahoo, MTV, and eBay, and well known digital agencies such as Razorfish, Isobar, and ad networks like Google-owned AdMob. To give you an idea of its size: globally, Netbiscuits claims to deliver more than 1.5 billion mobile page impressions on a monthly basis.
This morning, the decade-old company announced that it has partnered with Universal Music Group to help the music company expand its line-up of direct-to-consumer mobile content and services, after a successful test run centered around a mobile website for Bon Jovi in November 2009.
The terms of the agreement were not disclosed.
Netbiscuits will essentially be aiding UMG in setting up and operating artist-branded mobile websites, which will give fans the ability to interact with other fans and to make purchases directly from their handsets. Based on the mobile websites, Netbiscuits also enables UMG to set up hybrid apps for several major platforms, including the iPhone, Android, and Windows Mobile devices.
UMG also plans to utilize the text messaging service that comes integrated within the Netbiscuits platform, providing music fans with SMS alerts whenever their favorite artists are in town.