YouTube has just announced that it has partnered with Univision, the United States’ most popular Spanish language network, to bring a selection of its content to the world’s most popular video site. The agreement includes rights both to short clips and full length content.
Videos will be drawn from the Univision network, TeleFutura, and Galavision, and will also include footage from special events. Content will be rolled out over the course of the next few months. This is the first time Univision content will be available on the web outside of the network’s own properties, though this is a nonexclusive deal (don’t be surprised if we see similar content pop up on Hulu, TV.com, or other media portals soon).
Univison says that while the US Hispanic audience online is growing faster than the total market, it has been underserved so far despite the boom in online video over the last few years. YouTube says that Latino viewership has increased by around 80% in the last year.
It is a good start, for Hispanic online content. The only problem I find is that Univision’s online content is very 1990’s. They need an upgrade. Companies such as Televisa with EsMas are way ahead of Univision, better quality content and design. Also Vmetv much better than Univision online. If Univision can improve its content and navigation, it could to do well.
that´s great news to hispanic folks! moving them into the new decade!
I agree, and for that reason it’s an equally brilliant move for YouTube.
All signs point to more content deals like this. What languages do they turn to next?
This is good as Univision content is statistically the most pirated Broadcast content on YouTube.
Smart move on the part of Youtube and Univision. Univision is taking the approach of putting the content where the audience is rather than only trying to drive traffic to their site alone. I think the hybrid approach for video distribution is the growing trend among professional content producers such as Univision. I expect Youtube to secure alot more content deals like this over the coming months/year. The challenge for Youtube is to move beyond clips to complete seasons of full length episodes. Through a brief review of several channels it seems that the major professional content producers are holding these back for now (with good reason) I absolutely think it will happen, but it will take some time.
Me gusta. Necessito practicar my espanol y Univision en YouTube is ideal parame (i think)
my espanol?
haha mi…
Hopefully Youtube will take advantage of this new spanish language content by implementing basic search controls in terms of language. Because right now a user cannot filter by spanish language. This is crazy and a total lost opportunity (and further confirms the American stereotype of lack of interest for anything other than english) . And this is brought to you by the largest video distributor with the most sophisticated search technology (backed by google).
It’s so interesting that univsion is owned by the same Israeli person (Saban) who was using his influence with the democrats to promote Jane Harman in the congress in exchange of Harman pushing for the release of Israeli spies working for AIPAC.
Great deal – and good on Univision. You can definitely see the new CEO in action (Joe Uva, is 35). I’m hoping the station as a whole gets refreshed and revamped to reflect the current Latino reality (not all telenovelas and cheesy talk shows).
It will be interesting to check out the results though – based on internet use trends (Pew Internet project) and language preferences in media consumption amongst Latinos – it seems to be a disconnect (mainly, that Latino Youtube users tend to be younger in age – and mainly prefer media in English). Great first step – hopefully of many.;