Another MOG All Access Teaser Video: Playlist Nirvana
by Michael Arrington on November 16, 2009

MOG continues to tease us with short videos showing parts of the upcoming MOG All Access music service. Last week they showed a video on playlist creation – the best part was seeing how search works. Now they’ve uploaded a new video that shows robust music discovery through playlist searching. Type in any number of artists and see playlists that include all of those artists. You can also combine artist names with tags (Miles Davis Dinner Party, etc.).

I’ve been able to test the service and it’s the real deal. I criticized MOG for charging for music when it was first announced because there are free services from iMeem, MySpace Music and others. But since then the landscape has changed – Spotify may not launch for free in the U.S., MySpace Music may move to a paid model, etc.

MOG is focusing on the user experience and making it easy to find and play music. That’s a big difference from the free music streaming services that exist today – those services actually don’t love it when you stream a song because they are paying somewhere between $0.004 and $0.01 per stream. MOG isn’t paying per stream, and so they let you get to and play music very, very quickly. Spotify also does this, but it isn’t available in the U.S. and lacks the social component, which the video shows really helps with discovering music.

MOG says the service will launch soon. It’s going to be very, very good. And if you don’t want to pay the $5/month, you can always write a music blog under their umbrella and get it for free.

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  • That guy on the left needs to pipe down — he talks too much.

  • This really looks like a good music service, the best I think so far (I have seen them all and some you will never see also).

    I believe when a music service can match the “need” factor of Netflix then paying is not an issue. Sometimes a month goes by and I don’t access Netflix even once, but when there is a DVD I want rent or got a few hours to relax, having the service easily available is worth the measly $9 a month.

    When we can get a music service that allow you to search for “Miles Davis Dinner Party” and hooks you up with an instant playlist you can actually turn off your monitor, turn on your speakers and host your party, this is something I will pay another $9 a month for.

    I am hoping one of these guys get this right because it’s 2009 for God’s sake, we don’t have the flying car yet but music should just work as well as Netflix does for our lives.

  • what’s this guy on the left doing? he is always there just sitting and his face is like he has no clue of what ’s going on:)

  • the other guy does all the talking in the last one

    http://www.tech...usic-streaming/

    who are these geek superheroes bringing such fruits?

  • Hey William, I will continue in my role as MOG Fanboy on TechCrunch and tell you that these guys have it right. I am creating your “Miles Davis Dinner Party” playlist so it’s waiting for you when the service opens to the public.

    I don’t think I’ve gone an hour on my computer without this thing on for the past month.

  • where the hell are these guys? is someone going to get their head chopped off?

    Is Jack Bauer going to swing through the windows?

  • MOG seems to me to be a cleaner and nicer version of the old Playlist (as in from a few weeks ago), trying to bring together popular users via playlist making and sharing.
    I admit that MOG may have a better search with the tags, etc. but based on the recent changes to Playlist, it seems that this ‘playlist sharing’ didn’t work well for them.
    May MOG has something else up there sleeve?
    It seems that every 18 months or so MOG does a huge change in structure and their offering as they try to find something that works.
    Kudos to them for keeping at it.

    • pedalpete, MOG has never had unlimited all you can eat music before. it’s been an editorial destination, and reaches about 12 million monthly uniques driven by the written word. this is our first major entrance into becoming a music listening destination.

  • If you want to know more about finding and working with music for free on your PC then check out this post here:
    http://ninjarab...collection.html

  • Dear Michael Arrington,

    You keep saying Spotify doesn’t have a social component or sharing
    It does. And it’s very easy to use. Even the annoying ads they air keep explaining it, so I don’t think you can miss it.

    Just right click on a track or playlist, choose the right option in the menu to copy a link, and send the link to anyone.
    When that anyone clicks the link, it ads the playlist to their own spotify. Easy.

    Now, MOG may well have a very much better social feature, indeed there’s no fully in-spotify sharing, and it is lacking.
    But it’s misleading to say there’s no sharing on spotify, when I have 5 playlists from 4 different friends on my own spotify account, which are always up-to-date and in which I can always find the latest additions my friend have made.

    I don’t want to sound like a fanboy. I loved spotify, but I’m waiting for an access to MOG to judge which one is better for me, and it seems MOG will win, which I will be very happy about (I don’t like the fact spotify has to pay per track, I don’t think it’s sustainable). Still, comparing the two requires to not say that one doesn’t have a feature at all, when it actually does.

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