International music star Shakira is taking a new approach to releasing her latest music video: she’s doing it through a live stream on Ustream, which will be emedded on her Facebook Page. According to Sony, this is the first time an artist has used the platform to debut a music video (Updated: Sony is wrong. Chamillionaire did it first, see below). Shakira (and her managers) are keen on the idea because it allows her and her fans to interact with each other in real time — something that’s not practical on TV, where these videos have been making their debuts for decades. The stream will start here on Monday at noon, PT.
The live video/Facebook combo is quickly gaining steam for artists looking to connect with their fans — we’ve recently seen the Foo Fighters stream a live concert using LiveStream, and earlier this week Jason Mraz held a couple live chat session with fans as well. Other sites that have also recently streamed live concerts include MySpace, YouTube, and Hulu.
Update: Looks like Sony was wrong. As our commenters point out, Chamillionaire was the first to use Ustream for the debut of his music video, Good Morning (which you can watch here). As we saw at TechCrunch50 he’s definitely ahead of the curve with regard to web services, so it’s no surprise that he was first.
Great post and also worth noting that Them Crooked Vultures (Dave Grohl, Josh Homme, John Paul Jones) premiered their entire album via YouTube earlier this week. http://bit.ly/stream_tcv
First? More like second… http://twitter....atus/5602191352
You guys are right, despite what Sony’s press release says (”First Ever”). Thanks for the heads up.
Glad you got it corrected because Cham and I def were the first
Chamillionaire is the man! Although I don’t think he was on Facebook
He was still first, though.
Yes, he was on Facebook. the “Live” tab is still on his page. http://www.face...pp_195946371881
if Facebook enables some interesting features like video channels, search and video feeds… they may put an end to Youtube success story !
I think Facebook reached a sufficient popularity level where we need some open search API !
our forums are also dead
I have a silver bullet… in my pants.
im hard
Chamillionaire was definitely the first because we did Facebook & Ustream to debut Good Morning on Tuesday November 10th
. We both thought it would be great to use Facebook to premiere his video. It went really well and think this is going to be the new way other artists will premiere videos.
And by the way thanks a lot to Mazy and the UStream team for helping us get this working and Facebook.
chamillionaire is sick
Amazing how cham gets no credit for anything….. it’s bad enough he is the most underrated rapper to ever be born. Good job techcrunch, do some research before you put an article like this up, dweebs.
I still feel like this is another big transition that we need to pay attention to. Cable is screwed.
I think MTV killed MTV…
When was the last time you saw a music video on the “regular” MTV channel???
All it has is reality TV and similar douchebag fare…
reality TV killed MTV… or revived it?
Just to play devils advocate, why would MTV play videos when you can watch them any time on youtube? Not saying i like the programming either, but i cant imagine sustaining a business around something that everyone else now has a few keystrokes away…
You know, you have changed my mind about this. The “Remember when MTV stood for Music Television” thing had merit at one time, but you’re absolutely right. Thanks.
MTV stopped playing music videos long before the rise of YouTube. They haven’t played music videos since like 1996.
MTV hasn’t played music videos for over 10 years before YouTube was born. Same thing with VH1 – I think they stopped around 1995. I’m talking about their “basic” channels.
Jason – Foo Fighters was Livestream/Facebook not Ustream/Facebook.
Foo Fighters did a concert, not premiere a music video also.
Nice self promotion Max…. wow
I can’t said that guy…
Hi Jeff – Congrats on the first with Chamillionaire. Jason K. had first mentioned Foo Fighters under the Ustream/Facebook umbrella – but it looks like he made a clarification update.
Yeah Jason quickly updated it, it’s all good!
your right he really was first, lol if they dont want to give him credit he can get upset on http://www.ventnation.com !! lol
Who is this person and why should I care??
My guess would be an adult film star who is trying to get out of the biz.
She is a columbian born singer/ song writer whos first album came out in 1993 and in 2006 had the most played song of the decade (hips dont lie)…
MTV killed the MTV Star when they became a reality tv show network.
Jeff, thanks for the overzealous updates. We get it now
Because this never happened on MySpace.
The internet is supposed to be killing the old platforms. But, I wouldn’t say the headline of this article is true….
I dont want to sound rude, but who the heck is Chamillionaire? Is he even signed to a real record company?… Shakira is much more mainstream, she has sold over 50 million copies worldwide, and according to Forbes is the 4th richest woman in the pop industry. She may not have been first but i think she just set a new trend.