Transactional advertising network provider Adgregate Markets, a finalist at the 2008 TechCrunch50 conference is launching ShopCloud, a platform for building portable shopping carts and other e-commerce applications.
ShopCloud’s platform lets developers build a variety of applications around e-commerce, including distributed shopping carts, lead generation forms, polls and surveys, and social media apps. The platform also promises security and the ability to build and run secure transactional applications even in non-secure content pages.
And the shopping cart technology is already being implemented on commerce sites. Adgregate Networks’ client Warner Bros. is using ShopCloud to power the CW channel’s shopping cart. ShopCloud joins Adgregate’s ShopAds product, a fairly innovative advertising network that enables customers to complete secure transactions within Flash-based ad banners.
The startup has seen a good amount of growth since it’s launch last year; recently acquiring widget business Gydget and scoring a deal with distribution deal with Google’s DoubleClick, enabling advertisers on that platform to integrate ShopAds widgets with just a few mouse-clicks.
What’s actually the news here ? How does this differ from what they were offering before ?
I post this every time that Adgregate is mentioned, so forgive me for repeating myself, but I think it’s simply incorrect to say that they can make secure transactions on insecure (HTTP) pages.
I posted about this when Adgregate first launched:
http://blog.red...or_the_web.html
Take home: it’s simply impossible for a user to guarantee the security of a transaction inside of an HTTP page, and we should continue to tell users that they MUST look at both the address bar and the SSL lock icon in their browser before entering sensitive information.