Netpulse, an interactive media platform for fitness equipment, has secured $3.1 million in Series A funding led by Javelin Venture Partners with DFJ Frontier participating. The company says it will use the investment to further development of its interactive entertainment platform, which is specifically designed for integration into fitness equipment and screens cardiovascular machines like treadmills and elliptical machines.

While many gyms and fitness equipment include screens to watch TV nowadays, Netpulse’s technology gives users access to live HD television, a touch screen, on-demand videos and music, and provides iPod/ iPhone connectivity, and personalized workout data. Netpulse’s screen has not yet been launched in fitness centers and will be rolled out various gyms later this year.