The new Yahoo TV commercials may be content free nonsense, but at least they aren’t driving people to violence. I can’t say the same thing for the Ask.com campaign, which combines nonsense with a jingle that’s driving people crazy in a bad way. Just watch one, you’ll see what I mean. And if you really want to lose it, check out this site which plays the jingle on a never ending loop of insanity.
And the saddest part is, Ask.com used to have really awesome (albeit sometimes completely sexist) commercials with stripper poles and women with swords.
Some of my favorite Twitter comments on the ads:
xGRANTxLEGACYx: “That ask.com commercial makes me want to club baby seals”
ZombieRiot: “I went to Ask.com & asked “How can I kill everyone in your annoying new commercials?”
kristy: “Uhm…just saw a commercial on TV for Ask.com. HAHAHAHAHAHAHAHA”
cszmansky: “Terrible new Ask.com commercial: http://bit.ly/SKen1 Reminds me of Yahoo’s awful new campaign”
KevSlider: “That ask.com commercial I just saw on TV was douche-chillingly bad. “Hey fellas who uses ask.com?” I DON’T I DON’T”
steverechtman: “Ask.com’s new commercial is absolutely horrible.”
ChurchesWife: “I just realized how sexist that ask.com commercial is. “Ladies, who wants a deal?” Examples are shoes and coupons. Guys get videogames.”
MrAnthony: “I just saw the worst Ask.com commercial. I feel very embarrassed for them.”
nuttyfruitcakes: “Is it me, or are those new ask.com commercials really fucking stupid?”
I long for the days when not every single TC post revolved around Twits.
I don’t mind the song all that much.
The dancing on the other hand…
time for a remix! youtube here i come
listen to it a second time.
There i fixed the video http://www.vimeo.com/7223204
much better thanks.
Ask.com Commercial Remixed from Sambensalem on Vimeo.
After this video i am switching to Ask.com.
Mike, I totally get what you mean, I have just killed 2 people.
I like it.
no you don’t.
I also like that this blog post’s headline came from reader comments. How very Web 2.0 of you!
clubbing baby seals should be a crime punishable by death – right on the spot.
by clubbing.
Maybe, but after watching the Ask commercial it shouldn’t be too difficult to get a temporary insanity pleas.
roffles
Wow, it’s as if they tried to copy Old Navy commercials–which, until now, were the worst ever made
I don’t think TC readers (or Twitter users even) are the target market for this ad. Take my wife for example, likes the jingle, doesn’t read TC and prefers FaceBook over Twitter for social broadcasting. They know what they are doing and if I had to guess, they are probably connecting to their intended demographic rather successfully.
As @cszmansky pointed out the striking visual similarities to Y!’s new campaign are uncanny.
i use facebook but i dont like the new Ask jingle..
That guy with the dreads was on Big Brother
Baby seals would actually enjoy barking along with the spot.
It made me want to kill baby seal….
I actually made my wife rewind this commercial last night so I could see it again. I thought it was pretty funny.
You mean “partner” not wife
That’s what I call your mom. -=)
Since you actually like that commercial, I’m not too worried about you spending time with my mother.
P.S. she likes scrabble
Thats what she said.
hahaha
Oh crap! Ten minutes later, and I still have this freakin’ song stuck in my mind.
that’s the magic of horrible jingles.. you just need to hear it once and it will haunt you for the rest of your life..
How much did they have to pay to get Jerry Springer suited up in a smart looking sweater vest for that second spot?
yeah that guy is starting to piss me off.
I think they are good commercials. They target their demographic.
Keep up the good work ask.
shouldn’t a search engine have a pretty wide target audience?
Damn you Michael Arrington, DAMN YOU!@#@#@#
Note to self. Never use Ask again. Oh wait, I never use it anyway.
Not a single word on TC regarding Amazon’s amazing results…
Who was the marketing genius that came up with that?
clearly they ran out of budget for a jingle and tried to knock off the brady bunch!
I think ask.com share or even performance during the upcoming holidays would get better via this campaign
http://thetechn...o-wants-a-deal/
What’s wrong with clubbing seals? You should join the annual cull and see how much fun it can be.
I will never criticize anything that shows me asian (female) twins.
Carry on Ask!
Seriously, ask.com is still around? last time I went there to search for something, it either sent me to the same place all the time or some site that had a virus embedded in it.
whe are we going to start seeing the Yahoo commercials? didn’t they commit spending $100mm to promote the it’s you camapign
This ad campaign is pathetic – why is Ask.com still around anyway? my 85 year old grandmother thinks Ask.com sucks
The Guy on the yellow BG looks like a young Jerry Springer?
First time I thought the same too