Mere hours after today’s announcement that Twitter would now be integrated with Microsoft’s Bing search engine, Google has annouced that it too will include Twittter updates in its own search results. Marissa Mayer, Google VP of Search Products and User Experience, writes in a company blog post:
Given this new type of information and its value to search, we are very excited to announce that we have reached an agreement with Twitter to include their updates in our search results. We believe that our search results and user experience will greatly benefit from the inclusion of this up-to-the-minute data, and we look forward to having a product that showcases how tweets can make search better in the coming months. That way, the next time you search for something that can be aided by a real-time observation, say, snow conditions at your favorite ski resort, you’ll find tweets from other users who are there and sharing the latest and greatest information.
It’s worth noting that while Bing’s Twitter search is live today, it sounds like Google will be working Twitter’s data into its search results over the next few months.
The next question is whether or not Google will get access to Facebook’s stream of real-time updates (Microsoft announced deals with both Twitter and Facebook at today’s Web 2.0 Summit). Neither of Microsoft’s deals with Twitter and Facebook are exclusive, which leaves the door open for Google to pair up with Facebook as well. But Google and Facebook have butted heads in the past. And Microsoft has a long history with Facebook: the company supplements Facebook’s search with Bing results, and it controls a small stake in the company after investing$240 million at a sky-high $15 billion valuation back in late 2007.
Just give me a way to opt-out. I’m not a fan of disinformation.
Twitter=disinformation?
I agree with Travis, Some of it can be. Think of the bots and spammers when they latch on to the trends. Or the rumors that spread so quickly via Twitter (ie Kanye is dead).
what do you think spammers will do as soon as they realize they can be in google results? I ‘m not a fan either, twitter results are useful only to marketers and lazy journalists
And do you really thing that Google is dumb enough to allow spam in their results? Let’s all think a bit about it…. Probably not… or maybe they didn’t thought about it before?
I’m not sure how to feel about this. If you’re searching for real information about a topic, the only tweets that are going to be relevant and verifiable are the ones that link to another document. So how is integrating Twitter into search going to enlighten us to anything more than what we’d get in our search otherwise?
Or am I totally off base here?
just a mashup – Google blogs + Twitter search in the same time: http://bit.ly/DYuSt
Don’t do this Google – - WHY GOOGLE WHY
MORE STUPID INFORMATION FLOATING ON THE INTERNET
Who wants to search for garbage twittering??
Though if used properly free advertising for companies and evangelists to twitter about
Most web pages are garbage. By your reasoning, Google should shut down.
i found google’s sponsored links is more useful than organic result, lol
ceejayoz – that is not my reasoning at all – No one in fact reasons like that.
Just because Hypochondriacs clog up waiting rooms of a hospital doesn’t mean you shut the hospital
I don’t imply that at all…same goes with idiotic TV shows or B grade films – - I hope u get the point
I see no importance of Twittering information being searched FOR on the internet – -Unless Google makes a separate cell for them under a twitter column where the user has an option of Using or Not…Twitter “DROPPINGS” ( how I like to call them that) should not be available in mainstream search information. I wouldn’t want to know which celeb passed you by in the mall or how you forgot to feed your cat….
shouldn’t Twitter have figured out its revenue model before giving the product away to google to monetize it? Why on earth would I sign up for Twitter or visit twitter.com if I can just get the content from Google or Bing?
How do you know Google and Bing are getting this data for free?
@david – that *is* the business model, or at least one facet of it. Bing and Google are not getting this data for free.
what a stupid remark. Its like saying Google is paying to all web page owner to tap into their data.
Twitter just benefits from more links to their site, a value that’s at the core of any page to be indexed by google.
The alleged value of Twitter is its ‘real-time’ nature which won’t be very real-time if Google has to index the HTML. The idea of “integration” they are referring to almost certainly means BS and Google are getting the “fire-hose” and they are supposedly paying for it.
So, I believe you are incorrect.
s/MS/BS
Actually there are a lot of sites that integrated Twitter results in their search. popurls for example:
http://search.p...=google+twitter
Bring it, the stupidity rules the internet…Yahoo Finance News shouldnt be written by “experts” it should just be twitter updates
vaporware announcement
AAfter search just puts a link to real-time instead of crowding SERP..
Just because this feature is live on Bing.com today doesn’t mean it is any good. One search for trending topic “Star Girl” receives tweets about Penn Badgley (Gossip Girl star) as well as an article in the Ventura County Star about a missing girl.
I am interested to see what can be accomplished with this integration of ‘real time data’ but I am not convinced that this will be as ‘real time’ as they imply or that either company is going to be able to gather the most relevant information from tweets initially.
I know I won’t be using it anytime soon.
I see this as a good thing.
I can’t believe how often Google shows pages from 2005 and back as top results to my queries. Whereas mostly, I’m only interested in pages from 2008 or 2009.
Going to “advanced search” for such a basic need really sucks.
I agree with you Cail on Google (Bing or Yahoo) showing results that are no longer relevant. At least with some Google searches now there is the drill down area on the left that allows for only articles that were written within the last month, week, day, hour etc. The search engines still have a long way to go in my opinion.
Wow, Bing’s Twitter page has a terribly unreadable UI.
Is that really all that surprising? I wonder if they released it today just to have a working version up before Google could. Hopefully it will improve, or die off.
are you blind? the text arnt faded white..
Business Genious! Right out of the Google playbook. In my opinion it looks Twitter played the both of them against each other. There is no way one was going to let the other have an exclusive if the offer could only be played this way. Twitter is doing exactly to Bing and Google what Google did to Yahoo. Think of all the free advertisement for Twitter and they get paid by both on top if it. By the time Microsoft and Google figure out what a fumble this was it wil be to late for them to anything except start the bidding. Twitter (the service ? or company?) will own realtime search which will out value today’s search in a few short years and both Google and Microsoft know it. With this extra data, I guess we now understand their high valuation a couple of week’s ago that made no sense at that moment. Makes perfect sense to me now!
‘Business Genious” ahem… techcrunch genious.
I can see Google’s Snippet description of a typical Tweet now.
Snippet: Tweet made to self promote. It has no real value, is only 140 characters, and link publisher included in tweet has been omitted.
I could clearly see Marissa throwing chairs around..
is GOOG the new MSFT?
BING is real time.. OH MY…
http://www.bing...amp;form=DTPTWI
After all, Marissa was not a “huge distraction” as found in the leaked TwitNotes by @arrington
Wow, some misinformed and frankly, ignorant feedback here.
Trending topics is what Google will be displaying in SERPS, not disinformed tweets.
Google is just displying the updates from Twitter…thus Twitter retains its inherent value.
Oh, right, “trending topics.” Now that is quality content.
On behalf of everyone who has posted above, we apologize for our ignorance.
Big time fail on Google’s part not to have anything but a PR notice. However this is round 1 on a battle that will last for months.
Odd question: is there any way to *block* twitter.com from my Google search results? The last thing I need is another set of YouTube comment-like items added to my search results.
nice to see google playing catch up
I dont think this is a very good move by twitter, i formulated my opinion after reading this article from TC this past August (below). The fact that twitter has real time search exclusive to themselves right now and are going to give it away to bing and google seems like a pretty bad idea for the company in the long run. In my opinion they have decreased their chances of being an important internet tool for a longer period of time.
http://www.tech...uld-be-suicide/
I bet some said that when a little company unknown named Google with no business model atthe time put their search on a site called yahoo years ago.
Giving it away? Everyone’s been wondering how Twitter would make money, and now we know. Yes, Twitter owns real time search, so now it’s time to to license it out.
For all the nay-sayers out there, this is NOT a bad move for Google. Real time search is valuable to many people, and it’s going to become increasingly valuable in the future. With Facebook being untouchable, Google would be completely idiotic. Better to get in while they could, before Microsoft bought exclusive rights to Twitter’s data.
Of course, this is already possible through a greasemonkey script. Late.
Microsoft first and Google scrambles to follow.
Signs of things to come?
This is a bad idea and better be off by default!
more real-time info is good
I have 2 questions:
1) why do people search Twitter? to get current opinion samples? I honestly don’t know why.
2) How is twitter search monetizable? there’s no intent to buy. is this another subsidized product for google?
“Blood, fire, Mercury, Mars, Jupiter in France.”
This is hot. Can’t wait to see how this rolls out!
A few months later? Google is way behind my good man, vaperware at its finest!
Wow, Google playing catchup to Bing. Not releasing for a few months? Is Marrissa the Google spokesperson now?
Does any person (not TechCrunch writer) think this is good idea? If so, why?
Google official rationale is weak,very weak. They don’t need Twitter for real-time weather. There are weather vendors. News? Google News can surely serve better info – fast enough. Is there any Search that will yield better info at all? Name a single query.
List of bad Google ideas with Search Wiki and Sidewki.
Event reporting … live … douchebag.
gooood – Google playing
You know what they say:
If you can’t buy them, make a partnership!
Will Twitter become the Spam Heaven on Internet?
Spam on Twitter and get exposure on Google and Bing. Free!
This is even better than spam emails:
- No email addresses needed
- Target the market segment by search
No more need for Adwords as Tweets will show up too in results.
Spam Heaven
Right. Because Google has shown no ability to filter content for relevance or quality…
So all the search results will be full of bit.ly links and snatches of nonsense tweets.
Maybe Google will have a check box to omit tweets in the advanced search area.
Sorry!
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